Pepsi X SHFW ᱚᱸᱜᱟᱜ ᱟᱨ ᱦᱚᱛᱮᱛ ᱠᱟᱱ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Pepsi X SHFW ᱚᱸᱜᱟᱜ ᱟᱨ ᱦᱚᱛᱮᱛ ᱠᱟᱱ
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #118931The Design
About Pepsi X SHFW ᱚᱸᱜᱟᱜ ᱟᱨ ᱦᱚᱛᱮᱛ ᱠᱟᱱ
ᱯᱮᱯᱥᱤ X SHFW ᱫᱚ ᱥᱟᱸᱜᱦᱟᱭ ᱯᱷᱮᱥᱚᱱ ᱦᱟᱛᱟ ᱥᱯᱨᱤᱝ/ᱥᱟᱢᱟᱨ ᱒᱐᱒᱐ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱟᱨ ᱪᱤᱱ ᱨᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱ ᱢᱤᱫ ᱞᱤᱢᱤᱴᱮᱰ ᱮᱰᱤᱥᱚᱱ ᱚᱸᱜᱟᱜ ᱠᱟᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱟᱱ ᱫᱚ ᱮᱱᱟᱜ ᱮᱶᱮᱱᱴ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱟᱨᱟᱝ ᱵᱤᱡᱩᱣᱟᱞ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱥᱤᱥᱴᱚᱢ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱦᱟᱹᱴᱤᱧ ᱠᱟᱱᱟ ᱾ ᱥᱮᱱᱥᱮᱥᱚᱱ ᱟᱨ ᱥᱚᱨᱥ ᱨᱮᱭᱟᱜ ᱥᱤᱡᱩᱱ ᱛᱷᱤᱢ ᱫᱚ ᱰᱤᱡᱟᱭᱱ ᱠᱩ ᱵᱟᱴᱟᱣ ᱮᱫᱟ ᱟᱨ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱱᱟᱶᱟ ᱧᱮᱞ ᱨᱮᱭᱟᱜ ᱯᱟᱱᱛᱮ ᱩᱫᱩᱜ ᱮᱫᱟ ᱾ ᱚᱨᱜᱟᱱᱤᱠ ᱟᱨ ᱜᱞᱟᱥ ᱮᱞᱤᱢᱮᱱᱴ ᱠᱷᱚᱱ ᱚᱛᱟᱭ ᱟᱠᱟᱱ ᱨᱩᱯᱟ ᱠᱚ ᱢᱤᱫ ᱰᱤᱢᱮᱱᱥᱚᱱᱟᱞ ᱡᱟᱭᱜᱟ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱯᱷᱚᱞ ᱫᱚ ᱯᱮᱯᱥᱤ ᱵᱞᱮᱠ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱟᱛᱢᱟ ᱟᱨ ᱮᱶᱮᱱᱴ ᱨᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱ ᱯᱷᱮᱥᱚᱱ ᱰᱤᱡᱟᱭᱱᱟᱨ ᱠᱚᱣᱟᱜ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱠᱟᱹᱢᱤ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱮᱫᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Pepsi X SHFW ᱚᱸᱜᱟᱜ ᱟᱨ ᱦᱚᱛᱮᱛ ᱠᱟᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pepsi X SHFW ᱚᱸᱜᱟᱜ ᱟᱨ ᱦᱚᱛᱮᱛ ᱠᱟᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
- Tags
- Packaging, Beverage
- Inspiration
- The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
- Team Members
- PepsiCo Design & Innovation
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
