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Tazo Refresh ᱧᱩ ᱡᱤ�billniᱥ ᱯᱮᱠᱮᱡᱤᱝ by PepsiCo Design and Innovation

Tazo Refresh ᱧᱩ ᱡᱤ�billniᱥ ᱯᱮᱠᱮᱡᱤᱝ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021

Tazo Refresh ᱧᱩ ᱡᱤ�billniᱥ ᱯᱮᱠᱮᱡᱤᱝ

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category

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Colors

The Design

About Tazo Refresh ᱧᱩ ᱡᱤ�billniᱥ ᱯᱮᱠᱮᱡᱤᱝ

ᱴᱟᱡᱚ ᱨᱤᱯᱷᱨᱮᱥ ᱫᱚ ᱧᱩ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱢᱮ�ノᱟᱠᱟᱱ ᱯᱨᱤᱢᱤᱭᱟᱢ ᱚᱛ-ᱴᱤ ᱪᱟᱹ ᱨᱮᱭᱟᱜ ᱟᱠᱛᱟ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱱ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱟᱠᱛᱟ ᱫᱚ ᱯᱮ ᱜᱚᱴᱟᱝ ᱯᱟᱹᱨᱥᱤ ᱢᱮᱱᱟᱜ ᱵᱨᱟᱱᱰ ᱥᱟᱹᱜᱤᱧ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸᱠᱚ ᱡᱮᱱ, ᱟᱶᱮᱠ ᱟᱨ ᱯᱮᱥᱚᱱ ᱧᱩᱛᱩᱢ ᱢᱮᱱᱟᱜᱼᱟ। ᱱᱚᱶᱟ ᱪᱟᱹ ᱠᱚ ᱫᱚ ᱚᱨᱜᱮᱱᱤᱠ ᱥᱟᱨᱴᱤᱯᱷᱟᱭᱤᱰ ᱠᱟᱱᱟ ᱟᱨ ᱡᱮᱢᱚᱱ ᱨᱚᱝ ᱟᱨ ᱢᱤᱴᱷᱟ ᱵᱟᱹᱱᱩᱜᱼᱟ। ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ 12 ᱟᱶᱩᱱᱥ ᱢᱤᱫᱴᱟᱝ ᱥᱟᱨᱣᱤ ᱟᱨ 42 ᱟᱶᱩᱱᱥ ᱟᱰᱤ ᱥᱟᱨᱣᱤ ᱵᱚᱛᱚᱞ ᱨᱮ ᱮᱢ ᱚᱠᱛᱚ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ 100 ᱯᱨᱚᱛᱤᱥᱚᱛ ᱯᱚᱥᱴ-ᱠᱚᱱᱡᱩᱢᱟᱨ ᱯᱞᱟᱥᱴᱤᱠ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ। ᱡᱚᱛᱚ ᱛᱟᱡᱟ ᱥᱟᱹᱜᱤᱧ ᱠᱚ ᱥᱮᱞᱯᱷ ᱨᱮ ᱥᱟᱨᱤᱭᱟᱜ ᱛᱮ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱡ ᱩᱯᱟᱫᱟᱱ ᱨᱚᱝ ᱠᱚ ᱯᱩᱸᱰ ᱥᱟᱶ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱱ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱠᱛᱤ ᱫᱚ ᱱᱤᱛᱚᱜᱟᱜ ᱠᱤᱨᱤᱸᱡᱤᱡ ᱠᱚ ᱫᱚᱦᱚ ᱟᱨ ᱡᱟᱹᱥᱛᱤ ᱟᱰᱣᱮᱸᱪᱟᱨ ᱟᱠᱟᱱ ᱟᱰᱤ ᱢᱮ ᱴᱟᱱ ᱢᱮᱱᱟᱜᱼᱟ।

The Recognition

About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Tazo Refresh ᱧᱩ ᱡᱤ�billniᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Tazo Refresh ᱧᱩ ᱡᱤ�billniᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags
Packaging, Beverage
Inspiration
TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Team Members
PepsiCo Design & Innovation

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