Outsiders Outsiders Seńjel Ondol by Nargiza Usmanova

Outsiders Outsiders Seńjel Ondol by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱠᱟᱞᱟ ᱯᱨᱚᱫᱟᱨᱥᱚᱱ Competition Category.

ᱨᱩᱯᱟᱠᱟᱞᱟ ᱯᱨᱚᱫᱟᱨᱥᱚᱱ· 2021

Outsiders Outsiders Seńjel Ondol

by Nargiza Usmanova

Client: NUMZ Graphics

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱠᱟᱞᱟ ᱯᱨᱚᱫᱟᱨᱥᱚᱱ Category

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Colors

The Design

About Outsiders Outsiders Seńjel Ondol

Noa do miṭ ṭen seńjel ondol kana je Oakville (ON, Canada) re pe bar ṭhań re ondol akan taheṅ kana. Noa ondol do Shakti bisoy re miṭ ṭen kathạ kana. Kathạ re, Outsiders ko Ạṭar te hạmạl ạguạn hoṛ leka kạṭe, menkhan ujjaṛ jạnwaṛ hoṛ leka hiji len a, hoṛ ko saote bạṛti gẹyan bạṇṭạo lạgi. Noa kạmi ạk mụl kathạ: shakti cețạn ạbu bhitri re menaḱ-a. Noa do hoṛ jiwi jaturi buniyạd kana ạr Ạṭar re shakti bạemạri pharạo lạgi miṭ ṭen sabiạ́ ho dạreạ-a. Noa kheyạl uduḱ lạgi, kạlạkar e LED module ạr zip-ties bebohar kate seńjel lijạo teyạr ạkạd-a.

The Recognition

About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Outsiders Outsiders Seńjel Ondol ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Outsiders Outsiders Seńjel Ondol ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Outsiders: energy is inside" is a lighting performance that was staged in Oakville, Canada. The performance is a fiction on the theme of Energy, particularly, how and what kind of energy inhabitants of other planets use to survive. To visualize this idea, we have designed lighting costumes masking human bodies and helping transform them into illuminated aliens. The main point of the project: the energy is actually found inside of us. It is the foundation of our livelihood and may be a key to solving the energy problem on Earth.
Tags: light, lighting, lighting performance, handmade costume, art performance, aliens, outsiders, energy
Production Technology: Materials used in the project:
116 of LED modules (IP-SF),
5,000 red zip-ties,
20 meters of wire,
a portable power station
Research: Uniqueness and water for nice reflections were our main requirements for the performance location. After some google research and scouting, we have chosen several places in Oakville. The largest of three performances took place in the Lions Park Valley (Oakville).
Inspiration: The idea of the performance started growing after one of our previous lighting projects. We continued experimenting with led lights and zip-ties. In the first stage, it resembled a caterpillar shining in a dark. After some modifications, we came up with the idea of making a costume for aliens. It was the good starting point but we lacked an idea to make future project looks more alive and attractive. So, we decided to play around with the most actual problem on Earth, the problem of energy. Thus, were born our aliens who came on Earth to share their experience of using energy. We named them Outsiders.
In our story, Outsiders came to Earth not as invaders but as highly intelligent creatures with a lot of knowledge to share with humans. As just arrived, they are exploring our planet at different locations illuminating surroundings with their lights.
Project Duration: The performance was staged in Oakville (Ontario, Canada) in May 2016.
Patents: Copyrights belong to Nargiza Usmanova, 2016
Team Members: Nargiza Usmanova (author and costume designer)
Victor and Rita Zubashev, Mikhail Palityka (models)
Maxim Zinchuk (assistance, photo and video production)
Tatiana Belousova, Olga Goldobina (assistance)
GVA Lighting (technical support)
Image Credits: Photographer and videographer - Maxim Zinchuk