Shijian Chuxin ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ by Longxiang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Shijian Chuxin ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ
by Longxiang Li
Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 52,954
- Verified Award Winner
- Verify Award Status for #133749
The Design
About Shijian Chuxin ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ
ᱥᱤᱡᱤᱭᱟᱱ ᱪᱩᱠᱥᱤᱱ ᱫᱚ ᱪᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱜᱩᱭᱤᱡᱚᱣ ᱨᱮᱭᱟᱜ ᱡᱤᱭᱚᱱ ᱛᱮᱫ ᱪᱟ ᱵᱟᱜᱟᱱ, ᱨᱚᱴᱮ, ᱰᱮᱸᱜᱟᱲ, ᱪᱟ ᱥᱟᱶᱛᱟᱭᱤᱡ ᱠᱚ ᱟᱨ ᱪᱤᱥᱩᱭᱤ ᱜᱟᱰᱟ ᱠᱷᱚᱱ ᱩᱭᱷᱟᱹᱨ ᱧᱟᱢ ᱟᱠᱟᱫ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ᱾ ᱪᱤᱱ ᱫᱚᱥᱛᱩᱨ ᱨᱮᱱᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱛᱮᱭᱟᱨ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱡᱤᱭᱚᱱ ᱛᱮᱫ ᱠᱚ ᱩᱫᱩᱜ ᱟᱨ ᱵᱽᱨᱟᱸᱰ ᱴᱷᱮᱱ ᱢᱤᱫ ᱟᱞᱜᱟ ᱧᱮᱞ ᱯᱟᱹᱨᱥᱤ ᱠᱚ ᱮᱢᱟᱭᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱩᱣᱟᱹᱱ ᱠᱤᱨᱤᱧᱤᱡ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱯᱚᱴᱚᱢ ᱠᱟᱜᱚᱡᱽ ᱫᱚ ᱯᱩᱸᱰ ᱟᱥᱚᱠᱟᱭ ᱠᱟᱜᱚᱡᱽ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱨᱮ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱠᱚᱥ ᱫᱚ ᱞᱮᱡᱚᱨ ᱪᱷᱟᱯᱟ ᱟᱨ ᱥᱚᱱᱟ ᱦᱚᱴ ᱥᱴᱮᱢᱯᱤᱝ ᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ 300 ᱵᱟᱨ 120 ᱵᱟᱨ 80 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾ ᱵᱟᱠᱚᱥ ᱫᱚ ᱟᱞᱜᱟ ᱛᱮ ᱡᱷᱤᱡᱽ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱟᱨ ᱥᱟᱫᱟ ᱡᱤᱱᱤᱥ ᱠᱚ ᱫᱚ ᱟᱹᱰᱤ ᱛᱮᱫ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱴᱷᱤᱠ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Shijian Chuxin ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Shijian Chuxin ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
- Dimensions & Packaging
- Packing box size: 300mm X 120mm X H80mm
- Tags
- Simple, modern, illustration
- Production Technology
- The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
- Design Challenge
- The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
- Research
- highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
- Inspiration
- Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
- Project Duration
- The project was launched in July 2020 and completed in October 2020
- Operation Flow
- The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
- Team Members
- Longxiang Li
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