Ucon ᱨᱮᱲᱟ ᱫᱟᱜ ᱵᱚᱛᱚᱞ by Chi Forest is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Ucon ᱨᱮᱲᱟ ᱫᱟᱜ ᱵᱚᱛᱚᱞ
by Chi Forest
Client: Ucon
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #135621The Design
About Ucon ᱨᱮᱲᱟ ᱫᱟᱜ ᱵᱚᱛᱚᱞ
ᱭᱩᱠᱚᱱ ᱫᱚ ᱡᱟᱹᱛᱤᱭᱟᱹᱨᱤ ᱨᱮᱲᱟ ᱫᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱵᱚᱛᱚᱞ ᱥᱟᱡᱟᱣ ᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱪᱮᱛᱟᱱ ᱦᱟᱹᱴᱤᱧ ᱨᱮ ᱫᱷᱤᱨᱤ ᱫᱚ ᱢᱩᱬᱩᱛ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱞᱮᱠᱟᱛᱮ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱞᱟᱛᱟᱨ ᱦᱟᱹᱴᱤᱧ ᱨᱮ ᱯᱟᱨᱟᱢᱮᱴᱨᱤᱠ ᱛᱤᱨᱠᱚᱬᱤᱭᱟ ᱪᱮᱛᱟᱱ ᱨᱮ ᱵᱷᱤᱛᱤ ᱟᱠᱟᱱ ᱠᱟᱴ ᱢᱚᱦᱲᱟ ᱨᱮᱭᱟᱜ ᱫᱷᱟᱛᱩ ᱨᱩᱯ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱵᱟᱨᱭᱟ ᱦᱟᱹᱴᱤᱧ ᱛᱮ ᱡᱩᱫᱟᱹ ᱧᱮᱞ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱢᱮᱱᱠᱷᱟᱱ ᱢᱤᱫ ᱨᱩᱯ ᱞᱮᱠᱟᱛᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱥᱩᱥᱟᱹᱨ ᱨᱩᱯ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱾ ᱠᱟᱴᱟᱣᱟᱠᱟᱱ ᱠᱤᱱᱟᱹᱨᱟ ᱠᱚ ᱫᱚ ᱨᱮᱦᱮᱛ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱟᱨᱟᱢ ᱛᱮ ᱥᱟᱵ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱪᱷᱟᱯᱟ ᱠᱟᱹᱢᱤ ᱠᱷᱚᱱ ᱚᱰᱚᱠ ᱠᱷᱟᱹᱛᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱞᱮᱵᱮᱞ ᱫᱚ ᱫᱟᱜ ᱵᱷᱤᱛᱤ ᱥᱭᱟᱦᱤ ᱛᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱯᱟᱨᱚᱞ ᱧᱮᱞᱚᱜ ᱯᱷᱤᱞᱢ ᱨᱮ ᱦᱮᱸᱫᱮ ᱫᱷᱤᱨᱤ, ᱯᱩᱸᱰ ᱴᱩᱰᱟᱹᱜ ᱟᱨ ᱥᱚᱱᱟ ᱫᱟᱨᱷᱟ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱠᱚ ᱧᱮᱞᱚᱜᱼᱟ ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ ᱖᱔ ᱛᱮ ᱖᱔ ᱛᱮ ᱒᱒᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Ucon ᱨᱮᱲᱟ ᱫᱟᱜ ᱵᱚᱛᱚᱞ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ucon ᱨᱮᱲᱟ ᱫᱟᱜ ᱵᱚᱛᱚᱞ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is the first high-quality drinking water brand featuring soft mineral water in China. The upper part of the bottle body takes "stone" as the super symbol, and the lower part uses the special ore bottle body design based on the parametric design of triangular plane. The overall design of the two parts shows harmony while having contrast.
- Dimensions & Packaging
- 64mm x 64mm x 220mm
- Tags
- Branding, Packaging, Can, 3D, Mineral Water
- Production Technology
- The label adopts advanced adagio printing technology, using environmentally friendly water-based ink. Greatly reduce the label production process of pollution emissions.
fully closed water source protection area, to ensure pollution-free water source.
The use of advanced blowing, filling and rotating production line, high cleanliness of the filling environment, to ensure that the filling process clean pollution-free. - Design Challenge
- 1. Label
In order to visually best present the black rock texture, white dot texture and gold stripe texture, we finally chose the Pearlized BOPP. The upper part shows the brand visual symbol "stone", and the lower part shows the stone texture of the bottle body.
2. Bottle
Bottle design through the depiction of stone structure, based on the design of triangular surface, forming a contrast between the upper and lower . overall showing the harmony of the overall design, making the edge surface not too rough, while ensuring the aesthetic feeling and grip comfort. - Research
- Memory come from the subtraction of visalization, the birth of label "stone".Minimalism is deep in Chinese culture. We found that the "stone" is not only meets the needs of identification, but also perfectly interprets the brand story of "Every drop of water is naturally filtered through underground deep ore". Subtraction could make memorisation, the white space is a powerful attitude. This attitude is reflected in the name of our product as well as in the new generation of consumers.
- Inspiration
- Purified water by stones,Ore is the best proof of good water The soft water is filtered through dense layers of hard ore After absorbing mineral ions from the ore, it gushes out of the ground. It becomes a real high quality natural mineral water.
In chinese fengshui theory, stone is naturally exist , absorb the essence of the sun and the moon In thousand years, people admire stone and obtained energy from the spiritual stone ,"Stone" also means avoid disasters , turn misfortune to lucky - Project Duration
- The project started in OCT 2020, and completed in July, 2021. The design was completed in December, 2021. The production location is Dali and Laoshan.
- Operation Flow
- From the bottle design, the ore cutting design fully shows the aesthetic feeling, but also to ensure the user's comfortable grip. In addition, "UCON" in Chinese named with social constitution, is a natural "social currency", focusing on the young . There are stories, can quickly form a social topic among young people.
- Patents
- Patents number：2021308675699（Application has been submitted and is under review）
Trademark：42724486 - Team Members
- Shuo Qu, Yuxin Jia, Xiaolan Xiao, Qian Li, Kaiwen Zhang, Pu Han
- Image Credits
- Shuo Qu, Yuxin Jia, Xiaolan Xiao,Pu Han
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