Li Beer ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ (ᱵᱤᱭᱚᱨ ᱯᱚᱴᱚᱢ ᱫᱤᱡᱟᱭᱤᱱ) by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Li Beer ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ (ᱵᱤᱭᱚᱨ ᱯᱚᱴᱚᱢ ᱫᱤᱡᱟᱭᱤᱱ)
by China Resources Snow Breweries
Client: China Resources Snow Breweries
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #136752The Design
About Li Beer ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ (ᱵᱤᱭᱚᱨ ᱯᱚᱴᱚᱢ ᱫᱤᱡᱟᱭᱤᱱ)
ᱞᱤ ᱫᱚ ᱵᱤᱭᱚᱨ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ ᱥᱟᱨᱦᱟᱣ ᱯᱚᱴᱚᱢ ᱫᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱟᱹᱪ ᱵᱳᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱭᱟᱝᱥᱟᱣ ᱞᱟᱠᱪᱟᱨ ᱡᱟᱭᱜᱟ ᱠᱷᱚᱱ ᱚᱰᱚᱠ ᱟᱠᱟᱱ ᱥᱩᱣᱟᱝ-ᱚᱨ-ᱱᱤ-ᱭᱩ ᱦᱟᱥᱟ ᱵᱳᱛᱚᱞ ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱪᱮᱛᱟᱱ ᱨᱮᱭᱟᱜ ᱠᱷᱚᱫᱟᱭ ᱠᱚ ᱫᱚ ᱢᱟᱨᱮ ᱫᱟᱜ ᱞᱚᱦᱚᱨ ᱟᱨ ᱦᱟᱹᱠᱩ ᱜᱟᱨ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱯᱚᱴᱚᱢ ᱨᱮ ᱮᱢᱵᱚᱥᱤᱝ ᱛᱮᱠᱱᱤᱠ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱛᱮᱠᱥᱪᱚᱨ ᱫᱚ ᱛᱤ ᱛᱮ ᱡᱚᱴᱮᱫ ᱠᱟᱛᱮ ᱟᱴᱠᱟᱨ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱥᱩᱜᱩᱲ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱢᱟᱨᱮ ᱚᱞ ᱨᱩᱯ ᱠᱚ ᱛᱮ ᱱᱟᱜᱟᱢ ᱨᱮᱭᱟᱜ ᱟᱴᱠᱟᱨ ᱥᱮᱞᱮᱫᱚᱜᱼᱟ᱾ ᱪᱮᱛᱟᱱ ᱨᱮᱭᱟᱜ ᱥᱤᱞ ᱪᱤᱨᱟᱹ ᱠᱟᱛᱮ ᱯᱚᱴᱚᱢ ᱡᱷᱤᱡᱚᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱫᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱪᱤᱱ ᱨᱮ ᱵᱤᱭᱚᱨ ᱛᱮᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱥᱮᱫᱟᱭ ᱱᱟᱜᱟᱢ ᱟᱨ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱢᱮᱱᱟᱜ ᱵᱤᱭᱚᱨ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱ ᱢᱟᱨᱮ ᱪᱤᱱ ᱛᱮᱭᱟᱨ ᱠᱚᱭᱫᱟ ᱢᱟᱱᱚᱛ ᱮᱢᱟᱭᱟᱭ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Li Beer ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ (ᱵᱤᱭᱚᱨ ᱯᱚᱴᱚᱢ ᱫᱤᱡᱟᱭᱤᱱ) ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Li Beer ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ (ᱵᱤᱭᱚᱨ ᱯᱚᱴᱚᱢ ᱫᱤᱡᱟᱭᱤᱱ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
- Dimensions & Packaging
- Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm - Production Technology
- The bottle is made of glass.
- Design Challenge
- The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
- Research
- The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
- Inspiration
- The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
- Project Duration
- The project started in 2020 and finished in June, 2021.
- Operation Flow
- The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.
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