Frog Singapore ᱨᱮᱱᱟᱜ KGI Bank ᱵᱮᱸᱠᱤᱸ ᱣᱮᱵᱽᱥᱟᱭᱤᱴ ᱫᱚ ᱣᱮᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱣᱮᱵ· 2022
KGI Bank ᱵᱮᱸᱠᱤᱸ ᱣᱮᱵᱽᱥᱟᱭᱤᱴ
Frog Singapore ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: frog Singapore
ᱣᱮᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#136784 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
KGI Bank ᱵᱮᱸᱠᱤᱸ ᱣᱮᱵᱽᱥᱟᱭᱤᱴ ᱵᱟᱵᱚᱛ ᱛᱮ
KGI ᱵᱮᱸᱠ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱨᱮᱥᱯᱚᱱᱥᱤᱵᱷ ᱣᱮᱵᱽᱥᱟᱭᱤᱴ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱵᱮᱸᱠ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱚᱠᱟ ᱨᱮ ᱟᱨᱦᱚᱸ ᱴᱟᱠᱟ ᱥᱟᱠᱷᱟ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱣᱮᱵᱽᱥᱟᱭᱤᱴ ᱨᱮ ᱠᱚᱨᱯᱚᱨᱮᱴ ᱟᱨ ᱨᱤᱴᱮᱞ ᱵᱟᱰᱟᱭ ᱠᱷᱚᱵᱚᱨ ᱢᱤᱫ ᱴᱷᱮᱱ ᱠᱚ ᱤᱫᱤ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱥᱚᱨᱚᱞ ᱫᱮᱠᱷᱟᱣ ᱡᱚᱠᱷᱚᱸ ᱠᱚ ᱜᱮ ᱠᱩᱥᱴᱚᱢᱚᱨ ᱠᱚ ᱵᱮᱸᱠ ᱨᱮᱭᱟᱜ ᱵᱟᱵᱚᱛ ᱚᱠᱟ ᱠᱚ ᱥᱚᱨᱮᱥ ᱢᱮᱱᱟᱜ ᱠᱚ ᱮᱠᱟᱛᱟᱨ ᱮᱠᱟᱛᱟᱨ ᱡᱚᱜᱟᱣᱫᱚ ᱡᱚᱜᱟᱣᱫᱚ ᱛᱮᱭᱟᱨ ᱟᱠᱚᱣᱟᱭ ᱾ ᱢᱟᱭᱠᱨᱚ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱠᱚ ᱡᱟᱦᱟᱸᱟᱜ ᱛᱮ ᱟᱭᱢᱟ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱠᱚ ᱨᱮ ᱦᱟᱥᱩᱠ ᱞᱟᱹᱜᱤᱫ ᱛᱟᱦᱮᱱ ᱠᱚᱣᱟᱭ ᱾ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱫ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱞ ᱴᱩ ᱮᱠᱥᱚᱱ ᱟᱨ ᱟᱹᱰᱤ ᱵᱮᱵᱚᱦᱟᱨ ᱮᱢ ᱴᱩᱞ ᱠᱚ ᱛᱟᱭᱚᱢ ᱨᱮ ᱚᱲᱟᱠ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸᱟᱜ ᱛᱮ ᱛᱟᱭᱚᱢ ᱡᱚᱜᱟᱣ ᱥᱟᱦᱟᱭ ᱦᱟᱦᱟ ᱠᱚᱣᱟᱭ ᱾ ᱵᱟᱲᱟᱭ ᱟᱠᱟᱱ ᱱᱟᱶᱤᱜᱮᱥᱚᱱ ᱛᱮ ᱟᱭᱢᱟ ᱥᱟᱠᱷᱟ ᱠᱚ ᱛᱟᱞᱟ ᱨᱮ ᱢᱤᱫᱴᱟᱸ ᱥᱚᱨᱚᱞ ᱟᱫᱷᱟᱨ ᱦᱟᱛᱟᱣ ᱮᱢᱚᱜᱼᱟ ᱾ ᱭᱩᱡᱚᱨ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ Figma ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
KGI Bank ᱵᱮᱸᱠᱤᱸ ᱣᱮᱵᱽᱥᱟᱭᱤᱴ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ KGI Bank ᱵᱮᱸᱠᱤᱸ ᱣᱮᱵᱽᱥᱟᱭᱤᱴ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
- ᱴᱮᱜ ᱠᱚ
- User Experience, User Interface Design, Design System, Website, Responsive
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The user interface of this website was designed in Figma.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
- ᱯᱨᱮᱨᱚᱱᱟ
- Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai. - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- frog Singapore, 2022
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