PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Bubly Bounce ᱯᱮᱭᱟ ᱵᱟᱸᱰᱦᱚᱱ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Bubly Bounce ᱯᱮᱭᱟ ᱵᱟᱸᱰᱦᱚᱱ
PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#137233 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Bubly Bounce ᱯᱮᱭᱟ ᱵᱟᱸᱰᱦᱚᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱟᱵᱞᱤ ᱵᱟᱩᱸᱥ ᱢᱮᱱᱟᱜᱼᱟ ᱢᱤᱫ ᱠᱟᱯᱷᱮᱭᱤᱱ ᱥᱟᱶᱛᱮ ᱢᱮᱥᱟᱣᱟᱜ ᱪᱟᱴᱠᱟᱛᱮ ᱰᱟᱠ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱭᱟ ᱵᱟᱸᱰᱦᱚᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱾ ᱱᱚᱶᱟ ᱯᱮᱭᱟ ᱵᱟᱸᱰᱦᱚᱱ ᱠᱚ ᱢᱮᱱᱟᱜ ᱪᱟᱴᱠᱟᱛᱮ ᱰᱟᱠ ᱨᱮᱸᱡᱽ ᱠᱚ ᱵᱟᱲᱟᱭᱮᱫ ᱠᱟᱜᱼᱟ ᱟᱨ ᱠᱟᱯᱷᱮᱭᱤᱱ ᱥᱮᱞᱮᱫ ᱢᱮᱱᱟᱜ-ᱟ ᱠᱟᱫᱚ ᱡᱟᱦᱟᱱ ᱮᱯᱟᱨ ᱡᱤ ᱰᱨᱤᱸᱠ ᱠᱚᱣᱟᱜ ᱪᱮᱦᱨᱟ ᱪᱚᱠᱚᱛ ᱠᱟᱛᱮ ᱛᱮᱦᱮᱸᱡ ᱟᱠᱟᱱᱟ ᱾ ᱛᱤᱠᱤᱱ ᱟᱨ ᱡᱚᱛᱚ ᱨᱚᱸᱜ ᱠᱚ, ᱠᱚᱛᱦᱟ, ᱢᱤᱫᱩᱢ ᱡᱚᱦᱟᱨ ᱠᱚ ᱟᱨ ᱦᱟᱥᱤ ᱠᱚ ᱚᱱᱟᱛᱮᱭ ᱛᱚᱴᱠᱟ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱠᱟᱛᱮ ᱵᱽᱨᱟᱸᱰ ᱫᱚ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱥᱚᱦᱚᱡ ᱛᱟᱦᱮᱸᱱ ᱨᱮᱭᱟᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱢᱤᱫ ᱰᱨᱤᱸᱠ ᱨᱮ ᱵᱟᱨᱭᱟ ᱥᱳᱭᱟᱫ ᱵᱮᱵᱷᱟᱨ ᱠᱚ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱮᱱᱛᱮ ᱦᱮᱸ ᱠᱷᱚᱵᱚᱨ ᱮᱢᱚᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱥᱤᱥᱴᱮᱢ ᱫᱚ ᱱᱤᱛᱚᱜᱟᱜ ᱠᱤᱨᱤᱸᱡᱽ ᱠᱚ ᱛᱮ ᱢᱚᱱ ᱥᱟᱫᱮᱨ ᱞᱟᱹᱜᱤᱫ ᱟᱨ ᱥᱮᱞᱡᱽ ᱨᱮ ᱯᱚᱨᱟᱜ ᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱱᱟᱣ ᱦᱩᱭᱮᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Bubly Bounce ᱯᱮᱭᱟ ᱵᱟᱸᱰᱦᱚᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Bubly Bounce ᱯᱮᱭᱟ ᱵᱟᱸᱰᱦᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- ᱯᱨᱮᱨᱚᱱᱟ
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
