PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Lay's 2021 Mood Match ᱡᱚᱢ ᱠᱚ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Lay's 2021 Mood Match ᱡᱚᱢ ᱠᱚ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ
PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#137243 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Lay's 2021 Mood Match ᱡᱚᱢ ᱠᱚ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱞᱮᱭᱥ ᱄᱐᱒᱑ ᱢᱩᱫ ᱢᱮᱪ ᱫᱚ ᱢ�ియ়ᱟᱫᱤ ᱥᱟᱶᱜᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱮᱠᱥᱠᱞᱩᱥᱤᱵᱷ ᱥᱚᱥᱤᱭᱟᱞ ᱢᱤᱰᱤᱭᱟ ᱜᱤᱠᱷᱟᱣᱮ ᱞᱟᱹᱜᱤᱫ ᱡᱚᱢ ᱠᱚ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱫᱟᱲᱮᱭᱟᱜ ᱥᱤᱨᱤᱡ ᱾ ᱱᱚᱶᱟ ᱥᱮᱴ ᱨᱮ ᱯᱩᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱮᱱᱟᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱠᱚ ᱢᱩᱫ ᱨᱤᱝ ᱠᱷᱚᱱ ᱤᱱᱥᱯᱟᱭᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱦᱚᱲ ᱠᱚ ᱵᱷᱟᱞᱟ ᱦᱟᱹᱛᱤᱭᱟᱨ ᱟᱨ ᱢᱚᱱ ᱠᱚ ᱥᱟᱶᱮᱛᱮ ᱡᱩᱲᱟᱹᱣ ᱟᱠᱟᱱᱟ ᱾ ᱠᱩᱣᱟᱹᱲᱤ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸᱨᱮ ᱮᱴᱟᱜ ᱟᱨᱦᱚᱸ ᱥᱚᱠᱛᱤ ᱨᱮᱭᱟᱜ ᱟᱹᱦᱟᱨ ᱮᱢ ᱮᱢᱟᱜᱼᱟ ᱟᱨᱵᱟᱝ ᱟᱨᱟᱢ ᱨᱮᱭᱟᱜ ᱟᱹᱦᱟᱨ ᱮᱢ ᱠᱟᱛᱮ ᱾ ᱮᱴᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱢᱤᱫ ᱴᱮᱥᱴ ᱟᱨ ᱢᱤᱫ ᱢᱚᱱ ᱥᱟᱶᱮᱛᱮ ᱢᱮᱴᱟᱣ ᱟᱠᱟᱱᱟ: ᱜᱨᱤᱞᱰ ᱪᱤᱡ ᱟᱨ ᱴᱚᱢᱮᱴᱚ ᱥᱩᱯ ᱞᱟᱹᱜᱤᱫ ᱦᱤᱨᱤᱝ ᱚᱱᱚᱞ, ᱠᱮᱯᱩᱪᱤᱱᱚ ᱞᱟᱹᱜᱤᱫ ᱟᱥᱟ ᱨᱮᱭᱟᱜ ᱢᱚᱱ, ᱪᱤᱞᱤ ᱞᱟᱹᱜᱤᱫ ᱡᱚᱨ ᱟᱨ ᱚᱠᱛᱚ ᱟᱨ ᱥᱚᱞᱴᱮᱰ ᱠᱟᱨᱟᱢᱮᱞ ᱞᱟᱹᱜᱤᱫ ᱨᱟᱹᱥᱠᱟᱹ ᱢᱚᱱ ᱾ ᱱᱚᱶᱟ ᱡᱚᱢ ᱠᱚ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱫᱚ ᱛᱮᱦᱮᱸᱱ ᱦᱟᱹᱲᱟᱢ ᱡᱤᱣᱤ ᱠᱷᱚᱱ ᱚᱠᱤᱞ ᱴᱟᱲᱟᱝ ᱮᱢᱟᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Lay's 2021 Mood Match ᱡᱚᱢ ᱠᱚ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Lay's 2021 Mood Match ᱡᱚᱢ ᱠᱚ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
- ᱯᱨᱮᱨᱚᱱᱟ
- With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
