Middle of Nowhere Primary Function: ᱣᱮᱵᱥᱟᱭᱴ ᱵᱷᱩᱞ ᱥᱟᱦᱴᱟ by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱣᱮᱵ Competition Category.
ᱨᱩᱯᱟᱣᱮᱵ· 2022
Middle of Nowhere Primary Function: ᱣᱮᱵᱥᱟᱭᱴ ᱵᱷᱩᱞ ᱥᱟᱦᱴᱟ
by Yijia Xie
Client: IBM Research
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱣᱮᱵ Category
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- Verified Award Winner
- Verify Award Status for #137451
The Design
About Middle of Nowhere Primary Function: ᱣᱮᱵᱥᱟᱭᱴ ᱵᱷᱩᱞ ᱥᱟᱦᱴᱟ
Middle of Nowhere ᱫᱚ ᱢᱤᱫ ᱜᱟᱶᱛᱟ ᱨᱮᱥᱟᱨᱪ ᱚᱨᱜᱟᱱᱟᱭᱡᱮᱥᱚᱱ ᱣᱮᱵᱥᱟᱭᱴ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ 404 ᱵᱷᱩᱞ ᱥᱟᱦᱴᱟ ᱠᱟ� ᱾ ᱢᱤᱫ 404 ᱥᱟᱦᱴᱟ ᱫᱚ ᱚᱱᱟ ᱚᱠᱛᱮ ᱩᱫᱩᱜ ᱚᱠᱟ ᱚᱠᱛᱮ ᱢᱤᱫ ᱢᱟᱹᱜᱤ ᱠᱟᱱ ᱣᱮᱵᱥᱟᱦᱴᱟ ᱵᱟᱹᱱᱩᱜᱼᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱱ ᱫᱚ ᱚᱱᱟ ᱚᱠᱛᱚ ᱮᱢᱟᱱ ᱚᱛᱼᱡᱟᱭᱜᱟ ᱛᱮ ᱪᱟᱞᱟᱣ ᱨᱮᱭᱟᱜ ᱱᱮᱠᱟᱛᱮ ᱵᱚᱫᱚᱞ ᱮᱫᱟᱜ ᱾ ᱩᱫᱩᱜ ᱠᱟᱱ ᱚᱛ ᱡᱟᱭᱜᱟ ᱠᱚ ᱫᱚ ᱢᱤᱫ ᱡᱮᱱᱮᱨᱮᱴᱤᱵ ᱟᱰᱵᱷᱟᱨᱥᱟᱨᱤᱭᱟᱞ ᱱᱮᱴᱣᱟᱨᱠ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱢᱤᱫ ᱢᱮᱥᱤᱱ ᱞᱟᱨᱱᱤᱝ ᱢᱚᱰᱮᱞ ᱡᱟᱦᱟᱸ ᱠᱚ ᱫᱷᱟᱨᱛᱤ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱟᱝ ᱥᱚᱦᱚᱨ ᱱᱟᱜᱟᱢ ᱠᱚ ᱨᱮᱭᱟᱜ ᱦᱟᱡᱟᱨ ᱦᱟᱡᱟᱨ ᱯᱷᱚᱴᱚ ᱛᱮ ᱴᱮᱨᱮᱱ ᱠᱚ ᱚᱛᱟᱠᱟᱱᱟ ᱾ ᱮᱱᱮᱡ ᱫᱚ ᱚᱠᱟ ᱡᱟᱭᱜᱟ ᱨᱮ ᱵᱟᱹᱱᱩᱜ ᱠᱟᱱ ᱚᱛ ᱡᱟᱭᱜᱟ ᱠᱚ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱟᱦᱴᱟ ᱫᱚ ᱢᱤᱫ ᱨᱮᱥᱯᱚᱱᱥᱤᱵ ᱣᱮᱵᱥᱟᱭᱴ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱟᱹᱰᱤ ᱫᱚ ᱚᱱᱞᱟᱭᱤᱱ ᱨᱮ ᱟᱫ ᱮᱱ ᱡᱚᱠᱷᱚᱱ ᱠᱚ ᱨᱟᱹᱲᱤᱡ ᱟᱨ ᱢᱚᱱᱮ ᱟᱛᱮᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱮᱢ ᱠᱟᱛᱮ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Middle of Nowhere Primary Function: ᱣᱮᱵᱥᱟᱭᱴ ᱵᱷᱩᱞ ᱥᱟᱦᱴᱟ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Middle of Nowhere Primary Function: ᱣᱮᱵᱥᱟᱭᱴ ᱵᱷᱩᱞ ᱥᱟᱦᱴᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
- Dimensions & Packaging
- Responsive website construction
- Tags
- Machine Learning, Artificial intelligence, Website design, GAN
- Production Technology
- Generative adversarial network/Machine learning/UI Design
- Design Challenge
- It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
- Research
- Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
- Inspiration
- As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
- Project Duration
- 2021.11-2022.02 New York
- Operation Flow
- These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
- Team Members
- Design Lead/Art Director: Yijia Xie
- Image Credits
- IBM Research/Yijia Xie
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