Xiaohongshu ᱨᱮᱱᱟᱜ Guo Nian Hao ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Guo Nian Hao ᱯᱮᱠᱮᱡᱤᱝ
Xiaohongshu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Xiaohongshu
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#142120 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Guo Nian Hao ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱤᱭᱟᱣᱦᱚᱝᱥᱩ ᱨᱮᱱᱟᱜ ᱒᱐᱒᱒ ᱱᱟᱶᱟ ᱥᱮᱨᱢᱟ ᱥᱤᱫᱟᱹ ᱵᱟᱠᱚᱥ ᱫᱚ ᱵᱚᱥᱚᱱᱛ ᱯᱟᱨᱟᱵᱽ ᱵᱟᱵᱚᱛ ᱢᱤᱫ ᱠᱟᱹᱦᱱᱤ ᱠᱷᱚᱱ ᱦᱮᱡ ᱟᱠᱟᱱᱟ᱾ ᱜᱚᱲᱚᱢ ᱠᱚᱣᱟᱜ ᱨᱤᱛ ᱱᱮᱶᱛᱟ ᱞᱮᱠᱟᱛᱮ, ᱥᱤᱭᱟᱣᱦᱚᱝᱥᱩ ᱫᱚ ᱢᱤᱫ ᱵᱷᱮᱜᱟᱨ ᱥᱮᱴ ᱢᱟᱨᱥᱟᱞ, ᱥᱟᱰᱮ ᱟᱨ ᱟᱨᱟᱜ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱼᱟ᱾ ᱥᱤᱫᱟᱹ ᱠᱚ ᱨᱮ ᱢᱤᱫ ᱠᱮᱢᱯᱤᱝ ᱧᱤᱫᱟᱹ ᱢᱟᱨᱥᱟᱞ, ᱦᱟᱞᱤ ᱜᱟᱞᱤ, ᱟᱨᱟᱜ ᱞᱤᱯᱷᱟ ᱟᱨ ᱥᱤᱭᱟᱣᱦᱚᱝᱥᱩ ᱫᱚᱦᱚ ᱥᱚᱫᱚᱨ ᱠᱟᱱ ᱢᱤᱫ ᱟᱨᱟᱜ ᱠᱮᱞᱮᱱᱰᱟᱨ ᱯᱚᱛᱚᱵ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱥᱤᱫᱟᱹ ᱵᱟᱠᱚᱥ ᱫᱚ ᱠᱟᱹᱦᱱᱤ ᱠᱚ ᱥᱟᱶ ᱯᱮᱭᱟ ᱞᱮᱠᱟᱱ ᱥᱤᱫᱟᱹ ᱠᱚ ᱨᱮᱭᱟᱲ ᱠᱟᱛᱮ, ᱥᱟᱱᱟᱢ ᱞᱟᱠᱪᱟᱨ ᱠᱷᱚᱱ ᱢᱤᱫ ᱱᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱦᱚᱨ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱼᱟ᱾ ᱱᱚᱶᱟ ᱫᱚ ᱪᱤᱱᱤ ᱱᱟᱶᱟ ᱥᱮᱨᱢᱟ ᱞᱟᱹᱜᱤᱫ ᱱᱟᱯᱟᱭ ᱢᱚᱱᱮᱠᱚᱢᱚᱱᱟ ᱠᱚ ᱥᱚᱫᱚᱨ ᱞᱟᱹᱜᱤᱫ ᱟᱨ ᱱᱟᱶᱟ ᱛᱟᱭᱚᱢ ᱞᱮᱠᱟᱛᱮ ᱞᱟᱠᱪᱟᱨ ᱛᱟᱞᱟᱢᱟᱞᱟ ᱠᱚ ᱪᱟᱞ ᱞᱟᱹᱜᱤᱫ ᱫᱚ ᱩᱭᱦᱟᱹᱨ ᱮᱫᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Guo Nian Hao ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Guo Nian Hao ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 345mm* Depth 285mm* Height 100mm
- ᱴᱮᱜ ᱠᱚ
- Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
- ᱯᱨᱮᱨᱚᱱᱟ
- Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was launched in Shanghai in JAN 2022.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Gifts could only be found after tearing off the riddle sealed on the cover.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
