ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Hai Zhu ᱨᱮᱱᱟᱜ Jiangshiguo State Liquor ᱢᱚᱫ ᱵᱳᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ

Hai Zhu ᱨᱮᱱᱟᱜ Jiangshiguo State Liquor ᱢᱚᱫ ᱵᱳᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2023

Jiangshiguo State Liquor ᱢᱚᱫ ᱵᱳᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ

Hai Zhu ᱞᱮᱠᱟᱛᱮ

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#142537 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Jiangshiguo State Liquor ᱢᱚᱫ ᱵᱳᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱡᱤᱭᱟᱝᱥᱤᱜᱩᱳ ᱮᱥᱴᱮᱴ ᱞᱤᱠᱚᱨ ᱫᱚ ᱡᱤᱭᱟᱝ-ᱥᱚᱶᱟᱫ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱟᱹ ᱢᱚᱫ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱥᱤᱢᱤᱛ ᱡᱟᱣᱨᱟ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱵᱳᱛᱚᱞ ᱨᱮ ᱵᱩᱨᱩ ᱨᱮᱭᱟᱜ ᱜᱟᱨ ᱟᱨ ᱥᱚᱱᱟ ᱴᱩᱰᱟᱹᱜ ᱨᱮᱭᱟᱜ ᱩᱥᱩᱞ ᱨᱤᱞᱤᱯᱷ ᱢᱮᱱᱟᱜ-ᱟ, ᱡᱟᱦᱟᱸ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱚᱛ ᱟᱨ ᱜᱟᱰᱟ ᱠᱚ ᱩᱫᱩᱜᱼᱟ᱾ ᱪᱮᱛᱟᱱ ᱨᱚᱝ ᱫᱚ ᱦᱟᱞᱠᱟ ᱞᱤᱞ ᱠᱷᱚᱱ ᱥᱭᱟᱹᱦᱤ ᱞᱤᱞ ᱛᱮ ᱵᱚᱫᱚᱞᱚᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱞᱤᱞ ᱥᱮᱨᱢᱟ ᱟᱨ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱵᱩᱨᱩ ᱠᱚ ᱩᱫᱩᱜᱼᱟ᱾ ᱵᱟᱨ ᱥᱮᱫ ᱨᱮ ᱥᱩᱵᱷᱚ ᱨᱤᱢᱤᱞ ᱟᱨ ᱞᱩᱝ (ᱰᱨᱮᱜᱚᱱ) ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱰᱷᱟᱠᱱᱤ ᱫᱚ ᱠᱮᱴᱮᱡ ᱠᱟᱴ ᱟᱨ ᱫᱷᱟᱛᱩ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱠᱟᱴ ᱨᱮᱭᱟᱜ ᱜᱟᱨ ᱟᱨ ᱥᱚᱱᱟ ᱯᱚᱛᱚᱢ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱨᱤᱞᱤᱯᱷ ᱫᱚ ᱮᱨᱜᱚᱱᱚᱢᱤᱠᱥ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨᱟᱜ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱵᱳᱛᱚᱞ ᱥᱟᱦᱟᱡ ᱛᱮ ᱥᱟᱵ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱯᱮᱠᱮᱡ ᱫᱚ ᱚᱨ ᱛᱮ ᱠᱷᱩᱞᱟᱹᱭᱚᱜᱼᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Jiangshiguo State Liquor ᱢᱚᱫ ᱵᱳᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Jiangshiguo State Liquor ᱢᱚᱫ ᱵᱳᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Jiangshiguo State Liquor is a limited collection jiang-flavor liquor. Sticking to the concept of simplicity, the product package symbolizes China's prosperous lands and rivers through the vivid relievo. The spirit of ingenuity of Chinese liquor-makers has also been integrated into the design, presenting a unique and classic flavor of Chinese liquor.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
product dimensions, 120mm x 120 mm x 280 mm
ᱴᱮᱜ ᱠᱚ
Jiang-flavor package, state liquor, the spirit of ingenuity, the inheritance of liquor-making techniques, Chinese liquor culture
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
The bottle cap is made of solid wood and metal with the richer texture of wood grain and gilding. The surface is outlined with golden lines and core elements, including the trend lines of mountains and golden dots, which echoes the bottle design. The two sides are illustrated with auspicious clouds and Loong, which are the most representative Chinese patterns. The Loong stands for the noble Chinese emperors and a prosperous country to convey the classic flavor of State Liquor directly.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
Unlike other liquor packages in the market, this product is a pioneer to utilize convex trend lines of mountains and golden dots as the major elements. This not only symbolizes the prosperous lands and rivers vividly but also expresses a lingering flavor of the liquor. And the gradual color on the product package changes from light blue to ink blue presents a view of the blue sky and lush mountains, and intuitively conveys the increasingly stronger flavor over time.
ᱜᱚᱵᱮᱥᱚᱱᱟ
As China state liquor, the liquor culture represented by Baijiu one of Chinese liquor has been spread for thousands of years thanks the inheritance and persistence of Chinese liquor-maker. Tasting the liquor can lead users to associate it with the state liquor and the liquor culture embodied can raise social awareness of traditional Chinese culture, leading to the inheritance and spread of Chinese liquor culture.
ᱯᱨᱮᱨᱚᱱᱟ
Inspired by the Chinese ingenuity, Jiangshiguo State Liquor introduces its embodied ongoing exploration, persistence, refinement, sharing and inheritance of Chinese ingenuity to consumers through its simple and exquisite package. This leads to an understanding of Chinese liquor culture to boost Chinese culture confidence.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
Jiangshiguo State Liquor was developed in May 2021 in Chengdu, China, and was launched in Guizhou in May 2022.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
The relievo of mountain trend lines on the bottle follows ergonomics, which not only makes it a high-end gift but also fit hands for easier grip that is not prone to slip. Its package can be pulled and opened, which can give consumers a stronger sense of ritual when opening compared with common cap-opening liquor bottles.

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ