China Resources Snow Breweries Ltd. ᱨᱮᱱᱟᱜ Hainan Beer ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Hainan Beer ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
China Resources Snow Breweries Ltd. ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: China Resources Snow Breweries
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#144565 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Hainan Beer ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Hainan Beer ᱫᱚ ᱦᱟᱭᱱᱟᱱ ᱨᱮᱭᱟᱜ ᱫᱤᱥᱚᱢ ᱧᱮᱞᱟᱠ ᱟᱨ ᱞᱟᱠᱪᱟᱨ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱱᱟ ᱧᱟᱢ ᱟᱠᱟᱱ ᱢᱤᱫ ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱠᱟᱸᱪ ᱵᱚᱛᱚᱞ ᱨᱮ ᱫᱚᱨᱭᱟ ᱫᱷᱟᱨᱟ, ᱯᱟᱞ ᱰᱚᱝᱜᱟ, ᱞᱟᱭᱴᱦᱟᱣᱥ, ᱱᱟᱹᱨᱭᱮᱞ ᱫᱟᱨᱮ ᱟᱨ ᱫᱚᱨᱭᱟ ᱪᱮᱬᱮ ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱ ᱨᱤᱞᱤᱯᱷ ᱪᱤᱛᱟᱹᱨ ᱢᱮᱱᱟᱜ-ᱟ, ᱟᱨ ᱚᱱᱟᱨᱮᱭᱟᱜ ᱯᱟᱛᱞᱟ ᱨᱩᱯ ᱛᱮ ᱢᱤᱫ ᱛᱤ ᱛᱮ ᱥᱟᱵ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ᱾ ᱮᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱠᱮᱱ ᱨᱮ ᱛᱷᱚᱨᱢᱚᱠᱨᱚᱢᱤᱠ ᱥᱭᱟᱦᱤ ᱛᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱨᱮᱯᱷᱨᱤᱡᱟᱨᱮᱥᱚᱱ ᱚᱠᱛᱚ ᱨᱮ ᱛᱟᱯᱢᱟᱱ ᱠᱚᱢᱚᱜ ᱠᱷᱟᱱ ᱢᱤᱫ ᱯᱚᱥᱴᱢᱟᱨᱠ ᱪᱤᱛᱟᱹᱨ ᱠᱟᱴᱤᱡ ᱠᱟᱴᱤᱡ ᱛᱮ ᱧᱮᱞᱚᱜ-ᱟ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱚᱥ ᱫᱚ ᱠᱨᱟᱯᱷᱴ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱥᱩᱴᱠᱮᱥ ᱞᱮᱠᱟ ᱨᱩᱯ ᱮᱢ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱵᱤᱭᱟᱨ ᱴᱚᱴᱷᱟᱭᱟᱜ ᱧᱮᱞᱟᱠ ᱟᱨ ᱨᱟᱲᱦᱟᱣ ᱴᱚᱴᱷᱟ ᱡᱤᱭᱚᱱ ᱦᱚᱨᱟ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱮᱫᱟᱭ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Hainan Beer ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hainan Beer ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm - ᱴᱮᱜ ᱠᱚ
- beer, localization of design, Hainan, cultural elements, Hainan style
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
