Tiger Pan ᱨᱮᱱᱟᱜ Yep ᱠᱚᱞᱟᱡᱮᱱ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Yep ᱠᱚᱞᱟᱡᱮᱱ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ
Tiger Pan ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: By-Health Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#145414 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Yep ᱠᱚᱞᱟᱡᱮᱱ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Yep ᱫᱚ ᱧᱩ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱞᱟᱡᱮᱱ ᱡᱤᱱᱤᱥ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱚᱥ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱛᱤᱠᱚᱱᱟ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱛᱤᱸᱜᱩ ᱟᱨ ᱫᱟᱲᱮ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱠᱚᱥ ᱫᱚ ᱠᱟᱜᱚᱡ ᱯᱟᱞᱯ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱫᱟᱲᱮᱭᱟᱜ (ᱨᱤᱥᱟᱭᱠᱮᱞ) ᱡᱤᱱᱤᱥ ᱠᱟᱱᱟ, ᱟᱨ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱚᱥ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ ᱑᱗᱐ ᱢᱤᱢᱤ, ᱑᱐᱐ ᱢᱤᱢᱤ ᱟᱨ ᱑᱘᱖ ᱢᱤᱢᱤ ᱠᱟᱱᱟ᱾ ᱵᱷᱤᱛᱨᱤ ᱨᱮ, ᱧᱩ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱞᱟᱡᱮᱱ ᱫᱚ ᱠᱟᱺᱪ ᱵᱚᱛᱚᱞ ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ᱾ ᱞᱮᱵᱮᱞ ᱫᱚ ᱛᱨᱟᱱᱥᱯᱟᱨᱮᱱᱴ ᱯᱷᱚᱭᱮᱞ ᱛᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱞᱚᱦᱚᱛ ᱟᱨ ᱴᱟᱴᱠᱟ ᱧᱮᱞᱚᱜ ᱮᱢᱟᱭᱟ᱾ ᱜᱩᱞᱟᱹᱯᱤ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱞᱚᱜᱚ ᱫᱚ ᱡᱩᱣᱟᱹᱱᱯᱚᱱ ᱟᱨ ᱡᱤᱭᱚᱱ ᱫᱟᱲᱮ ᱩᱫᱩᱜᱟᱭᱟ᱾ ᱯᱟᱨᱥᱟᱞ ᱠᱷᱚᱵᱚᱨ ᱥᱟᱡᱟᱣ ᱟᱨ ᱢᱤᱫ ᱞᱮᱠᱟᱱ ᱥᱤᱨᱤᱡ ᱥᱤᱥᱴᱚᱢ ᱦᱚᱛᱮᱛᱮ ᱠᱤᱨᱤᱧᱤᱭᱟᱹ ᱠᱚ ᱥᱟᱸᱜᱤᱧ ᱠᱷᱚᱱ ᱦᱚᱸ ᱱᱚᱶᱟ ᱡᱤᱱᱤᱥ ᱠᱚ ᱩᱨᱩᱢ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Yep ᱠᱚᱞᱟᱡᱮᱱ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Yep ᱠᱚᱞᱟᱡᱮᱱ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Box, 170mm x100mm x186mm
Bottle, 90mm x30mm - ᱴᱮᱜ ᱠᱚ
- collagen, pink, package, health, health products, Tiger Pan
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
- ᱯᱨᱮᱨᱚᱱᱟ
- The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project lasts 3 months, designed in Shenzhen.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Tiger Pan
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
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