Yi Xin Distillation ᱢᱚᱫ (ᱥᱯᱤᱨᱤᱴᱥ) ᱯᱮᱠᱮᱡᱤᱝ

Press Kit

Unique Properties

There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.

Dimensions & Packaging

Bottle size: 180mm x 130mm x 285mm

Tags

Chinese Baijiu, dragon, bottle, spirits, Tiger Pan

Production Technology

The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.

Design Challenge

The dragon is a challenging part when realizing the design as the shape is quite complicated.

Research

While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.

Inspiration

The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.

Project Duration

The project lasts 2 months, designed in Shenzhen and produced in Beijing.

Operation Flow

How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.

Patents

Copyrights belong to Tiger Pan

Image Credits

Tiger Pan