Gentlebrand ᱨᱮᱱᱟᱜ Giossa ᱣᱟᱭᱤᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Giossa ᱣᱟᱭᱤᱱ ᱯᱮᱠᱮᱡᱤᱝ
Gentlebrand ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Gentlebrand
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#146595 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Giossa ᱣᱟᱭᱤᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Giossa ᱫᱚ Prosecco ᱪᱮᱢᱞᱟᱜᱤᱡ ᱣᱟᱭᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱥᱚᱨᱮᱥ ᱥᱤᱥᱟᱹ ᱵᱚᱛᱚᱞ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱛᱮ, Gentlebrand ᱫᱚ ᱟᱡᱟᱜ ᱮᱞᱟᱠᱟ ᱟᱨ Unesco ᱨᱮᱱᱟᱜ ᱴᱷᱟᱶ ᱠᱟᱱ Valdobbiadene ᱵᱩᱨᱩ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱥᱚᱢᱢᱟᱱ ᱮᱢ ᱟᱠᱟᱫᱟᱭ᱾ ᱤᱱᱥᱯᱟᱭᱨᱮᱥᱚᱱ ᱫᱚ ᱥᱤᱫᱷᱟᱹ ᱟᱝᱜᱩᱨ ᱵᱟᱜᱟᱱ ᱠᱷᱚᱱ ᱦᱮᱡ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱚᱛᱚᱞ ᱨᱮ ᱥᱟᱠᱟᱢ, ᱰᱟᱹᱨ ᱟᱨ ᱟᱝᱜᱩᱨ ᱠᱚᱣᱟᱜ ᱩᱠᱠᱤᱨᱚᱬ ᱛᱮ ᱥᱟᱯᱷᱟ ᱞᱮᱠᱟᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ ᱟᱨ ᱵᱚᱛᱚᱞ ᱵᱷᱮᱜᱟᱨ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱫᱟᱭ᱾ ᱡᱚᱛᱚ ᱵᱤᱵᱚᱨᱚᱬ ᱫᱚ ᱤᱱᱰᱟᱥᱴᱨᱤᱭᱟᱞ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱟᱞ ᱱᱟᱯᱟᱭ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱱᱟᱣ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱢᱮᱱᱛᱮ ᱜᱚᱨᱚᱡᱽ ᱥᱟᱶ ᱵᱷᱟᱹᱵᱤ ᱠᱟᱛᱮ ᱠᱟᱹᱢᱤ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱥᱩᱱᱫᱚᱨᱛᱟ ᱨᱮ ᱪᱮᱫ ᱦᱚᱸ ᱠᱚᱢᱤ ᱵᱟᱝ ᱫᱚᱦᱚ ᱠᱟᱛᱮ᱾ Giossa ᱧᱩᱛᱩᱢ ᱫᱚ Venetian ᱯᱟᱹᱨᱥᱤ ᱠᱷᱚᱱ ᱦᱮᱡ ᱟᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱶᱟ ᱢᱮᱱᱮᱛ ᱫᱚ ᱫᱩᱲᱩᱵ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱤᱧᱚᱛ ᱵᱮᱲᱟ ᱨᱮ ᱟᱝᱜᱩᱨ ᱪᱚᱢᱚᱠ ᱞᱟᱹᱜᱤᱫ ᱧᱤᱨ ᱫᱩᱲᱩᱵ ᱠᱚ ᱢᱚᱱᱮ ᱩᱫᱩᱜ ᱟᱭ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Giossa ᱣᱟᱭᱤᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Giossa ᱣᱟᱭᱤᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Giossa is a premium glass bottle for Prosecco sparkling wine. A packaging concept developed around the local territory: the bottle seems wrapped by vine branches like if it’s coming out from the vineyard, representing the quality and origin of Prosecco. The strong bond with the territory and nature is reinforced by the label and its wood-like effect resulting from a careful choice of papers, that don’t get wet thus keeping the bottle premium look and feel.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Bottle: Capacity 750ml, Height 295mm, Diameter 96,4mm with a glass weight of 754g.
Closure: cork material, standard dimensions for a sparkling wine bottle.
Label: paper material, offset printing technology and metal foil finishing.
Capsule: polilaminate (Aluminium and polietilene). - ᱴᱮᱜ ᱠᱚ
- Bottle Design, Glass Bottle, Packaging, Sparkling Wine Bottle, Premium Packaging, Label Design, Prosecco, Vineyard
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The model has been made following the standard technical design process, starting from an initial handmade sketch till the modelling with a 3D CAD. The chosen material is glass and the production technology is the standard one for bottle glass manufacturing: a melted glass drop is blown in a mold getting the final container with the related decorations. The label is made of different papers (one with a wood effect) and is printed with offset technology to guarantee the best finishing quality.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The biggest challenge of this design was the engineering of the bottle 3D model. Graphic elements recalling the vineyards with very little decorations like leaves, branches, birds, grapes, were applied to the container ensuring a tridimensionality effect.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Gentlebrand started with the study of the Prosecco wine tradition and bond with the territory, with the objective to create a packaging able to communicate its heritage and story. The research involved the analysis of wine magazines and interviews of wine experts and wineries. All the collected data were used by the designers to create the storytelling behind the concept. Moreover, the design meets the technical requirements of the local wine producers.
- ᱯᱨᱮᱨᱚᱱᱟ
- With Giossa Gentlebrand pays homage to its territory and the Valdobbiadene hills, part of Unesco. The inspiration comes directly from the vineyard, clearly represented on the bottle with engravings that make the bottle unique. Every detail is carefully thought to ensure the feasibility from an industrial and technical point of view, without compromising the aesthetics. Giossa name originates from Venetian dialect and means drop, recalling dew-making grapes shining in the morning sun.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started middle of 2021 in Gentlebrand company based in San Vendemiano and was finalized in order to be exposed at the Drinktec tradeshow in Munich in September 2022, where technical experts in the beverage industry from all over the world could appreciate the aesthetical and technical features of Giossa bottle design.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Giossa design incorporates different process technologies like the production of a glass bottle with complex decorations, a label made of high-quality premium papers and eye-catching graphics. It’s made with modern production techniques to obtain a unique design linked to the territory and heritage of the wine.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Patented. 8700512. Gentlebrand. 2021. EUIPO (European Community)
ᱥᱯᱚᱱᱥᱚᱨᱰ
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