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Lavazza Tiny Eco ᱮᱥᱯᱨᱮᱥᱚ ᱢᱮᱥᱤᱱ by Florian Seidl

Lavazza Tiny Eco ᱮᱥᱯᱨᱮᱥᱚ ᱢᱮᱥᱤᱱ by Florian Seidl is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱚᱲᱟᱜ ᱩᱯᱠᱟᱨᱚᱱ Competition Category.


ᱥᱳᱱᱟᱚᱲᱟᱜ ᱩᱯᱠᱟᱨᱚᱱ· 2023

Lavazza Tiny Eco ᱮᱥᱯᱨᱮᱥᱚ ᱢᱮᱥᱤᱱ

by Florian Seidl

Client: Lavazza

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱚᱲᱟᱜ ᱩᱯᱠᱟᱨᱚᱱ Category

Colors

The Design

About Lavazza Tiny Eco ᱮᱥᱯᱨᱮᱥᱚ ᱢᱮᱥᱤᱱ

ᱞᱟᱵᱷᱟᱡᱡᱟ ᱫᱚ ᱴᱟᱭᱤᱱᱤ ᱤᱠᱚ ᱞᱟᱹᱪᱷᱤᱛ ᱠᱟᱛᱮ ᱡᱤᱨᱟᱹᱣ ᱫᱚᱦᱚ ᱞᱟᱹᱜᱤᱫ ᱟᱡᱟᱜ ᱯᱨᱚᱛᱤᱵᱚᱫᱫᱷᱚᱛᱟ ᱫᱚ ᱞᱟᱦᱟᱜ ᱮ ᱪᱟᱹᱞᱩ ᱮᱫᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱯᱞᱟᱥᱴᱤᱠ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱨ ᱠᱚᱢᱯᱚᱥᱴ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱠᱚᱯᱷᱤ ᱠᱮᱯᱥᱩᱞ ᱥᱟᱶ ᱯᱩᱭᱞᱩ ᱠᱚᱯᱷᱤ ᱢᱮᱥᱤᱱ ᱠᱟᱱᱟ᱾ ᱡᱚᱛᱚ ᱡᱤᱭᱚᱱ ᱪᱚᱠᱨᱚ ᱢᱩᱞᱭᱟᱝᱠᱚᱱ, ᱮᱱᱟᱨᱡᱤ ᱠᱷᱚᱨᱚᱪ ᱟᱨ ᱥᱟᱰᱮ ᱛᱷᱟᱨ ᱫᱚ ᱡᱤᱱᱤᱥ ᱛᱮᱭᱟᱨ ᱰᱟᱦᱟᱨ ᱨᱮ ᱢᱩᱠᱷᱭᱚ ᱠᱟᱛᱷᱟ ᱠᱚ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ᱾ ᱤᱴᱟᱞᱤ ᱨᱮ ᱟᱹᱰᱤ ᱫᱩᱞᱟᱹᱲ ᱥᱟᱶ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱛᱮ, ᱱᱚᱶᱟ ᱫᱚ ᱟᱡᱟᱜ ᱢᱮᱰᱤᱴᱮᱨᱮᱱᱤᱭᱟᱱ ᱯᱷᱮᱰᱟᱛ ᱫᱚ ᱵᱤᱥᱛᱤ, ᱨᱚᱝ ᱟᱨ ᱯᱷᱤᱱᱤᱥ ᱪᱮᱛᱟᱱ ᱨᱮ ᱫᱷᱭᱟᱱ ᱮᱢ ᱠᱟᱛᱮ ᱢᱟᱱᱟᱶ ᱮᱫᱟ᱾ ᱪᱮᱦᱨᱟ ᱫᱚ ᱟᱹᱪᱩᱨ ᱦᱚᱨ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱧᱮᱞ ᱦᱚᱨ ᱠᱚᱢ ᱞᱟᱹᱜᱤᱫ᱾ ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱟᱨ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱟᱞᱜᱟ ᱜᱮᱭᱟ᱾ ᱢᱤᱫ ᱪᱷᱩᱸᱭ ᱟᱨ ᱠᱷᱟᱹᱞᱤ ᱠᱤᱪᱷᱩ ᱴᱤᱲᱤᱡ᱾ ᱨᱟᱹᱥᱠᱟᱹ ᱢᱮ!

The Recognition

About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Lavazza Tiny Eco ᱮᱥᱯᱨᱮᱥᱚ ᱢᱮᱥᱤᱱ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Lavazza Tiny Eco ᱮᱥᱯᱨᱮᱥᱚ ᱢᱮᱥᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Lavazza continues its commitment to sustainability by launching its first machine made from recycled plastic. Tiny Eco is part of A Modo Mio, a system offering compostable caps. Life cycle assessment, energy consumption, and noise level were important in the development process. Designed with love by Lavazza in Italy it celebrates its Mediterranean identity with attention to detail, colour and finishes. All surfaces and details are precisely controlled to achieve a coherent design.
Dimensions & Packaging
Dimensions 139mm x 260mm x 270mm
Weight 2,7kg
Power 1450W, Voltage 220-240, Frequency 50-60 Hz
Energy Efficiency Rating A PLUS
Removable parts are dishwasher safe.
It comes nicely boxed in a recycled cardboard along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, coffee, espresso, recycled plastic, sustainable packaging
Production Technology
main shell, cup rest: injection moulded plastic (ABS), finishing textured/glossy, use of recycled plastic up to 61% (depending on colour)
water tank: injection moulded plastic (SAN)
logo: pad printed
feet, UI: silicone rubber
Design Challenge
Tiny Eco has just been launched and is replacing a successful product. It is the smallest member of the A Modo Mio range. It is the baby of the family and an entry level product. Easily accessible and priced competitively. But definitely not cheap. The design has a lot of personality, is well executed, and builds on the existing Lavazza form language. It manages the use of recycled plastic while maintaining the same high standard for aesthetics and perceived quality.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
Tiny Eco has a compact footprint and is easy to read and use. The overall shape is well structured and separated into two intersecting volumes to reduce visual mass and evoke a sense of stability and purpose. While the elegant, sinuous front is colourful the rear remains black supporting the easily accessible water tank and showing glossy Lavazza logos on the sides. The frontal pattern repeats the typical horizontal theme present on Lavazza products.
Project Duration
The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two years.
Operation Flow
Lavazza Tiny Eco is simple and easy to set up and use. The transparent water tank is giving immediate visual feedback, so you will know when to refill. The cup rest can be removed for tall cups and smaller cups remain closer to the spout. This reduces splashes and benefits coffee temperature and crema. The backlit Stop and Go button, emphasized visually by its shape, is placed prominently on top and lets you choose how much coffee you want. Only a few seconds and just one touch. Enjoy!
Patents
design patent/registered design
Image Credits
Lavazza

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