Doritos W and Y जोमाक बेবস্তা by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱥᱤᱢᱤᱛ ᱥᱚᱝᱥᱠᱚᱨᱚᱱ Competition Category.
ᱞᱚᱦᱟᱥᱤᱢᱤᱛ ᱥᱚᱝᱥᱠᱚᱨᱚᱱ· 2023
Doritos W and Y जोमाक बेবস্তা
by PepsiCo Design and Innovation
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱥᱤᱢᱤᱛ ᱥᱚᱝᱥᱠᱚᱨᱚᱱ Category
Verified Award Winner
Verify Award Status for #149719The Design
About Doritos W and Y जोमाक बेবস্তা
Doritos W ᱟᱨ Y ᱮᱴᱟᱜ ᱠᱚ ᱨᱮᱜᱮᱴᱚᱱ ᱡᱩᱴᱤ Wisin ᱟᱨ Yandel ᱨᱮᱭᱟᱜ ᱢᱩᱪᱟᱹᱲ ᱫᱚᱦᱲᱟ ᱠᱚ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱮᱱᱟ ᱢᱮᱱᱠ ᱜᱮ ᱟᱨ ᱟᱲᱟᱜ ᱚᱠᱛᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱡᱚᱢᱟᱜ ᱵᱮᱭᱟᱠ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱵᱮᱭᱟᱠ ᱤᱫᱤ ᱮᱴᱟᱜ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱢᱟᱲᱟᱝ ᱫᱮᱠᱷᱟᱣ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱛᱟᱹᱴᱤ ᱠᱷᱚᱸᱰᱤᱡ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱴᱷᱚᱲᱟ ᱚᱠᱛᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱾ ᱚᱲᱟᱜ ᱵᱟᱸᱰ ᱨᱮ ᱯᱩᱠᱴᱚ ᱨᱤᱠᱚ ᱰᱷᱟᱸᱡᱟ ᱨᱮᱭᱟᱜ ᱟᱨᱟᱜ, ᱯᱩᱱᱰ ᱟᱨ ᱱᱤᱞ ᱨᱚᱝ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱵᱟᱨᱤᱭᱟᱜ ᱡᱟᱦᱟᱸ ᱨᱮᱭᱟᱜ ᱟᱨᱟᱜ ᱟᱨ ᱯᱩᱱᱰ ᱪᱤᱛᱟᱹᱨ ᱛᱮᱭᱟᱨ ᱛᱟᱦᱮᱸᱱ ᱪᱤᱛᱟᱹᱨ ᱛᱟᱞᱟ ᱨᱮ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ, La Ultima Mision ᱫᱩᱱᱤᱭᱟᱹ ᱴᱩᱨ ᱞᱟᱹᱜᱤᱫ ᱚᱞ ᱦᱚᱸ ᱫᱟᱲᱮ ᱟᱠᱟᱱᱟ ᱾ Doritos ᱨᱮᱭᱟᱜ ᱠᱚᱱ ᱟᱠᱟᱨ ᱞᱚᱜᱳ ᱵᱮᱭᱟᱠ ᱨᱮᱭᱟᱜ ᱢᱟᱲᱟᱝ ᱴᱷᱟᱴ ᱨᱮ ᱛᱟᱭᱚᱢ ᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Doritos W and Y जोमाक बेবস্তা ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Doritos W and Y जोमाक बेবস্তা ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
- Inspiration
- The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.
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