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Lotus Moon Chinese Baijiu ᱵᱳᱛᱚᱞ ᱯᱟᱨᱠᱤᱝ by Yingsong Chen

Lotus Moon Chinese Baijiu ᱵᱳᱛᱚᱞ ᱯᱟᱨᱠᱤᱝ by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2023

Lotus Moon Chinese Baijiu ᱵᱳᱛᱚᱞ ᱯᱟᱨᱠᱤᱝ

by Yingsong Chen

Client: Lian Yue Tai Distillery (China) Co., Ltd

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category

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Verified Award Winner

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Colors

The Design

About Lotus Moon Chinese Baijiu ᱵᱳᱛᱚᱞ ᱯᱟᱨᱠᱤᱝ

ᱞᱳᱴᱟᱥ ᱢᱩᱸ ᱪᱟᱭᱨᱳᱛᱟ ᱵᱟᱭᱡᱤᱭᱩ ᱢᱮᱱᱟᱜᱼᱟ ᱢᱤᱫ ᱪᱟᱭᱨᱳᱛᱟ ᱫᱟᱨᱩ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱯᱟᱨᱠᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱾ ᱵᱳᱛᱚᱞ ᱠᱚ ᱦᱟᱨᱟ ᱨᱤᱡᱽ ᱠᱟᱸᱪ ᱠᱟᱸᱪ ᱠᱟᱴᱤᱡ ᱠᱟᱸᱪᱚᱢ ᱠᱟᱸᱪ ᱠᱟᱴᱤᱡ ᱦᱟᱹᱴᱤᱧ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱪᱮᱫ ᱠᱷᱟᱱ ᱟᱨᱟᱜ ᱠᱚ ᱪᱮᱫᱟᱜ ᱛᱮᱭ ᱚᱰᱚᱠᱟ ᱟᱨ ᱪᱟᱸᱫᱚ ᱨᱮᱭᱟᱜ ᱚᱨᱟᱜ ᱡᱟᱦᱟᱱ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱠᱟᱱᱟ ᱾ ᱡᱟᱦᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱢᱤᱫ ᱠᱷᱟᱹᱡᱟ ᱠᱟᱸᱪ ᱠᱟᱨᱩᱰ ᱠᱟᱛᱷᱟ ᱛᱮ ᱡᱟᱸᱦᱟᱨ ᱮᱢᱟᱱᱟ, ᱡᱟᱦᱟᱱ ᱨᱮ ᱢᱤᱫ ᱠᱚᱵᱤ ᱟᱠᱟᱛ ᱠᱩᱲᱤ ᱞᱮᱠᱟᱛᱮ ᱡᱚᱛᱚ ᱮᱢ ᱠᱟᱛᱮ ᱪᱟᱸᱫᱚ ᱛᱮ ᱠᱚᱴᱚᱨ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱾ ᱵᱳᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱪᱩᱴᱩᱢ ᱨᱮ ᱢᱤᱫ ᱦᱟᱴ ᱜᱮᱞ ᱠᱚᱵᱤ ᱠᱚᱴᱚᱨ ᱠᱟᱱ ᱪᱮᱦᱮᱨᱟ ᱛᱟᱦᱮᱸ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱮᱴᱟᱜ ᱠᱷᱚᱱ ᱪᱮᱦᱮᱨᱟ ᱨᱮᱭᱟᱜ ᱪᱟᱸᱫᱚ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱵᱳᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱛᱚᱯᱟ ᱫᱚ ᱟᱨᱦᱚᱸ ᱵᱮᱵᱷᱟᱨ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱡᱮᱢᱚᱱ ᱡᱮ ᱫᱷᱩᱯ ᱨᱮᱭᱟᱜ ᱠᱟᱴᱩᱱ ᱞᱮᱠᱟᱛᱮ ᱾ ᱯᱟᱨᱠᱤᱝ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ 140 ᱟᱨ 140 ᱟᱨ 260 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱚ ᱠᱟᱱᱟ ᱾

The Recognition

About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Lotus Moon Chinese Baijiu ᱵᱳᱛᱚᱞ ᱯᱟᱨᱠᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Lotus Moon Chinese Baijiu ᱵᱳᱛᱚᱞ ᱯᱟᱨᱠᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual.
Dimensions & Packaging
140mmx140mmx260mm
Production Technology
Glass, Environmental cloth, plastic
Inspiration
Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry!
Team Members
Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng

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