Songbai Wang, Yao Wu and Xuan’ang Pu ᱨᱮᱱᱟᱜ Shede Spirit Oriental Wisdom ᱥᱯᱤᱨᱤᱛᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Shede Spirit Oriental Wisdom ᱥᱯᱤᱨᱤᱛᱥ ᱯᱮᱠᱮᱡᱤᱝ
Songbai Wang, Yao Wu and Xuan’ang Pu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shede Spirits Co., Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#152685 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Shede Spirit Oriental Wisdom ᱥᱯᱤᱨᱤᱛᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱮᱰᱮ ᱥᱯᱤᱨᱤᱛ ᱳᱨᱤᱭᱮᱱᱴᱟᱞ ᱣᱤᱥᱰᱚᱢ ᱫᱚ ᱢᱤᱫ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱥᱯᱤᱨᱤᱛᱥ ᱡᱤᱱᱤᱥ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱚᱥ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱨᱟᱸᱰ ᱠᱚ ᱣᱮᱭᱠᱤ ᱥᱟᱞᱟᱜ ᱡᱚᱲᱟᱣ ᱟᱠᱟᱫᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱜᱳ ᱢᱮᱱᱛᱮ ᱦᱚᱸ ᱵᱟᱰᱟᱭᱚᱜ ᱵᱚᱰ ᱮᱱᱮᱡ ᱠᱟᱱᱟ᱾ ᱥᱯᱤᱨᱤᱛᱥ ᱨᱮᱱᱟᱜ ᱵᱚᱛᱚᱞ ᱠᱚ ᱫᱚ ᱦᱮᱸᱫᱮ ᱟᱨ ᱯᱩᱸᱰ ᱣᱮᱭᱠᱤ ᱫᱷᱤᱨᱤ ᱞᱮᱠᱟ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ, ᱟᱨ ᱜᱚᱞ ᱨᱩᱯ ᱫᱚ ᱥᱟᱵᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱟᱨᱟᱢᱜᱮᱭᱟ᱾ ᱵᱟᱠᱚᱥ ᱡᱷᱤᱡ ᱠᱷᱟᱱ ᱢᱤᱫ ᱢᱟᱨᱮ ᱣᱮᱭᱠᱤ ᱮᱱᱮᱡ ᱜᱨᱟᱯᱷᱤᱠ ᱨᱩᱯ ᱛᱮ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱣᱮᱭᱠᱤ ᱫᱷᱤᱨᱤ ᱨᱮᱱᱟᱜ ᱵᱟᱴᱤ ᱟᱨ ᱢᱤᱫ ᱣᱮᱭᱠᱤ ᱵᱚᱰ ᱦᱚᱸ ᱢᱮᱱᱟᱜᱼᱟ, ᱚᱱᱟᱛᱮ ᱥᱯᱤᱨᱤᱛᱥ ᱧᱩ ᱡᱚᱦᱚᱜ ᱱᱚᱶᱟ ᱮᱱᱮᱡ ᱦᱚᱸ ᱮᱱᱮᱡᱚᱜᱼᱟ᱾ ᱡᱤᱱᱤᱥ ᱱᱚᱥᱴᱚ ᱠᱚᱢ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱠᱚᱥ ᱫᱚ ᱠᱨᱟᱯᱷᱴ ᱠᱟᱜᱚᱡ ᱠᱚᱨᱩᱜᱮᱴᱮᱰ ᱵᱚᱰ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Shede Spirit Oriental Wisdom ᱥᱯᱤᱨᱤᱛᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Shede Spirit Oriental Wisdom ᱥᱯᱤᱨᱤᱛᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 312mm*312mm*142mm
- ᱴᱮᱜ ᱠᱚ
- Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
- ᱯᱨᱮᱨᱚᱱᱟ
- Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Songbai Wang,
Yao Wu,
Xuan’ang Pu
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
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