Jiao Yu Gin ᱡᱤᱱ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Jiao Yu Gin ᱡᱤᱱ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
Client: Laizhou Distillery
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 37,924
- Verified Award Winner
- Verify Award Status for #154181
The Design
About Jiao Yu Gin ᱡᱤᱱ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
ᱡᱤᱭᱟᱣ ᱭᱩ ᱡᱤᱱ ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱥᱤᱪᱩᱟᱱ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱡᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱟᱠᱟᱥ ᱱᱤᱞ ᱨᱚᱝ ᱠᱟᱸᱪ ᱵᱚᱛᱚᱞ ᱨᱮ ᱯᱟᱛᱞᱟ ᱵᱟᱸᱠᱟ ᱦᱚᱲᱢᱚ ᱢᱮᱱᱟᱜᱼᱟ ᱟᱨ ᱚᱱᱟ ᱪᱮᱛᱟᱱ ᱨᱮ ᱢᱟᱫ ᱜᱩᱛᱷᱟᱹᱣ ᱨᱮᱞᱤᱯᱷ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱞᱤᱯᱷ ᱫᱚ ᱥᱤᱪᱩᱟᱱ ᱟᱨ ᱪᱚᱝᱠᱤᱝ ᱴᱚᱴᱷᱟ ᱨᱮᱱᱟᱜ ᱢᱟᱫ ᱜᱩᱛᱷᱟᱹᱣ ᱞᱟᱠᱪᱟᱨ ᱠᱚ ᱩᱫᱩᱜᱼᱟ᱾ ᱨᱮᱞᱤᱯᱷ ᱪᱮᱛᱟᱱ ᱫᱚ ᱥᱩᱠᱩ ᱛᱮ ᱥᱟᱵ ᱟᱨ ᱛᱷᱚᱠ ᱛᱷᱚᱠ ᱥᱟᱯᱲᱟᱣ ᱟᱛᱮᱫ ᱟᱸᱡᱚᱢ ᱮᱢᱚᱜᱼᱟ᱾ ᱢᱤᱫ ᱵᱟᱭᱳᱰᱤᱜᱽᱨᱮᱰᱮᱵᱚᱞ ᱢᱟᱫ ᱠᱟᱜᱚᱡᱽ ᱞᱮᱵᱮᱞ ᱨᱮ ᱡᱤᱱᱤᱥ ᱨᱮᱱᱟᱜ ᱠᱷᱚᱵᱚᱨ ᱫᱚ ᱯᱷᱟᱨᱪᱟ ᱞᱮᱭᱟᱣᱴ ᱟᱨ ᱡᱩᱫᱟᱹ ᱡᱩᱫᱟᱹ ᱨᱚᱝ ᱛᱮ ᱩᱫᱩᱜ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ᱾ ᱳᱠ ᱠᱚᱨᱠ ᱛᱮ ᱵᱚᱛᱚᱞ ᱫᱚ ᱵᱚᱸᱫᱚᱜ ᱠᱟᱱᱟ ᱟᱨ ᱡᱟᱦᱟᱸᱭ ᱛᱮ ᱡᱚᱛᱚ ᱯᱚᱨᱥᱚᱛ ᱛᱟᱭᱚᱢ ᱵᱚᱛᱚᱞ ᱫᱚ ᱫᱩᱦᱲᱟᱹ ᱵᱚᱸᱫ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱠᱟᱸᱪ, ᱞᱮᱵᱮᱞ ᱟᱨ ᱠᱚᱨᱠ ᱫᱚ ᱨᱤᱥᱟᱭᱠᱮᱞ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Jiao Yu Gin ᱡᱤᱱ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Jiao Yu Gin ᱡᱤᱱ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
- Dimensions & Packaging
- product dimensions, 76 mm x 76 mm x 279 mm
- Tags
- Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
- Production Technology
- The traditional glass bottle, biodegradable bamboo paper label and oak cork.
- Design Challenge
- The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
- Research
- The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
- Inspiration
- Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
- Project Duration
- The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
- Operation Flow
- The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
- Team Members
- Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen
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