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Ling Lie Vodka ᱵᱷᱳᱰᱠᱟ ᱯᱮᱠᱮᱡᱤᱝ by Laizhou Distillery

Ling Lie Vodka ᱵᱷᱳᱰᱠᱟ ᱯᱮᱠᱮᱡᱤᱝ by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2024

Ling Lie Vodka ᱵᱷᱳᱰᱠᱟ ᱯᱮᱠᱮᱡᱤᱝ

by Laizhou Distillery

Client: Laizhou Distillery

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category

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The Design

About Ling Lie Vodka ᱵᱷᱳᱰᱠᱟ ᱯᱮᱠᱮᱡᱤᱝ

ᱞᱤᱝ ᱞᱤᱭᱮ ᱵᱷᱳᱰᱠᱟ ᱫᱚ ᱥᱤᱪᱩᱟᱱ ᱨᱮᱭᱟᱜ ᱪᱤᱭᱳᱝᱞᱟᱭ ᱨᱮ ᱛᱮᱭᱟᱨ ᱯᱚᱸᱰ ᱟᱨᱠᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱢᱤᱫᱴᱮᱱ ᱵᱩᱛᱩᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱥᱤᱞᱤᱝ ᱟᱨᱮᱞ ᱵᱩᱨᱩ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱱᱟ ᱧᱟᱢ ᱟᱠᱟᱫᱟ, ᱡᱟᱦᱟᱸ ᱴᱷᱮᱱ ᱠᱷᱚᱱ ᱠᱟᱸᱪᱟ ᱡᱤᱱᱤᱥ ᱠᱚ ᱦᱮᱡ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱫᱴᱮᱱ ᱦᱟᱹᱲᱤᱭᱟᱹᱠᱟᱱ ᱴᱮᱠᱥᱪᱚᱨ ᱫᱚ ᱫᱷᱤᱨᱤ ᱪᱮᱛᱟᱱ ᱟᱨ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱥᱭᱟᱦᱤ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱩᱭᱦᱟᱹᱨ ᱚᱪᱚᱭᱟ᱾ ᱱᱚᱶᱟ ᱵᱩᱛᱩᱞ ᱫᱚ ᱟᱹᱰᱤ ᱥᱟᱯᱷᱟᱨᱟᱠᱟᱱ ᱠᱨᱤᱥᱴᱟᱞ ᱯᱩᱸᱰ ᱠᱟᱸᱪ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱨᱮ ᱥᱠᱨᱤᱱ ᱯᱨᱤᱱᱴ ᱟᱠᱟᱱ ᱰᱷᱟᱠᱱᱤ ᱟᱨ ᱯᱚᱨᱤᱵᱮᱥ ᱯᱟᱹᱨᱩᱠ ᱠᱟᱜᱚᱡ ᱪᱮᱛᱟᱱ ᱨᱮ ᱥᱚᱱᱟ ᱟᱨ ᱨᱩᱯᱟᱹ ᱥᱴᱟᱢᱯᱤᱝ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱞᱮᱵᱮᱞ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱯᱟᱛᱞᱟ ᱦᱮᱸᱰᱮ ᱜᱩᱲᱤᱡ ᱜᱟᱨ ᱠᱚ ᱥᱟᱵᱽ ᱨᱮᱭᱟᱜ ᱥᱩᱵᱤᱫᱷᱟ ᱮᱢᱟᱭᱟ, ᱟᱨ ᱯᱟᱛᱞᱟ ᱦᱚᱴᱚᱜ ᱫᱚ ᱵᱩᱛᱩᱞ ᱵᱷᱤᱛᱨᱤ ᱦᱚᱭ ᱵᱚᱞᱚ ᱠᱚᱢᱚᱜᱼᱟ, ᱚᱱᱟ ᱛᱮ ᱟᱨᱠᱤ ᱫᱚ ᱟᱭᱢᱟ ᱫᱷᱟᱣ ᱫᱚᱦᱚ ᱟᱨ ᱮᱢᱚᱜ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾

The Recognition

About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Ling Lie Vodka ᱵᱷᱳᱰᱠᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ling Lie Vodka ᱵᱷᱳᱰᱠᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Laizhou Distillery in Qionglai, Sichuan, introduces the specially designed packaging for its first white spirit, Ling Lie Vodka. The packaging highlights the Snow Mountains features, where the raw materials originated, providing a pleasant drinking experience while enjoying the natural and original brewing style. It introduces the modest and pure Chinese culture to the world while integrating the excellent traditions of the Vodka family to explore new possibilities in the spirits market.
Dimensions & Packaging
product dimensions, 78 mm x 78 mm x 309 mm
Tags
Vodka, Snow Mountains, Integration of Chinese and Western, Naturalism, Local Spirit
Production Technology
Highly Translucent Crystalline White Glass, Screen Printing Bottle Cap, Gold and Silver Stamping Label
Design Challenge
The challenge is how to create local Chinese spirits packaging. Ling Lie breaks through the traditional vodka packaging model. Natural landscape elements with modern crafts highlight the interaction between nature and modern art. Moreover, the label incorporates the glacial element to convey the natural and pure local brewing concept, with gold and silver stamping and environmentally friendly paper, paying tribute to nature.
Research
In the new consumption era, foreign spirits dominate the vodka market. By introducing this memorable spirits packaging, the design team entices the drinker into an enjoyable drinking journey while building a local spirits brand, highlighting the excellence of domestic spirits and Chinese aesthetics to the world.
Inspiration
The inspiration for the bottle design comes from the Xiling Snow Mountains, as the corrugated texture resembles the combination of rocks and Chinese water ink. The highly translucent crystalline white glass showcases the toughness of the stone, the ecological landscape features where the raw materials come from, and the power of nature, which aligns with the brand concept of nature and purity, showcasing dynamic aesthetics of masculinity, strength, and purity.
Project Duration
The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow
The grand but modest shape of the bottle employs slim, curved lines combined with the rocky texture of the snow mountain elements, providing customers with a more comfortable holding experience and a more layered sense of touch. The slender and elegant neck of the bottle reduces the air entering it, making it easy to store and drink it several times.
Team Members
Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke

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