Rhythmic ᱯᱩᱛᱷᱤ ᱰᱤᱡᱟᱭᱤᱱ by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱪᱷᱟᱯᱟ Competition Category.

ᱞᱚᱦᱟᱪᱷᱟᱯᱟ· 2024

Rhythmic ᱯᱩᱛᱷᱤ ᱰᱤᱡᱟᱭᱤᱱ

by Yiwen Zhang

Client: Zhang-W

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱪᱷᱟᱯᱟ Category

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Colors

The Design

About Rhythmic ᱯᱩᱛᱷᱤ ᱰᱤᱡᱟᱭᱤᱱ

ᱨᱤᱫᱢᱤᱠ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱯᱩᱛᱷᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱝ ᱪᱮᱫ ᱞᱮᱠᱟ ᱯᱟᱸᱠ ᱠᱚᱞᱪᱚᱨ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱢᱚᱱ ᱥᱩᱦᱤ ᱨᱮ ᱵᱮᱥ ᱴᱷᱮᱱ ᱠᱟᱢᱤ ᱠᱚ ᱵᱟᱵᱚᱛ ᱚᱞ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱸᱰᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ, ᱯᱟᱸᱠ ᱨᱮᱭᱟᱜ ᱟᱭᱢᱟ ᱛᱮ ᱟᱸᱡᱚᱢ ᱠᱟᱢᱤ, ᱛᱤᱨᱟᱹᱭ ᱟᱨ ᱢᱤᱫ ᱚᱲᱟᱜ ᱨᱮᱭᱟᱜ ᱵᱟᱨᱛᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱢᱤᱫ ᱴᱷᱤᱠ ᱧᱮᱸᱞ ᱠᱟᱛᱷᱟ ᱛᱮ ᱢᱤᱫ ᱡᱟᱸᱛᱚᱨ ᱥᱮᱬᱮᱫ ᱮᱱᱮᱡᱮᱨ ᱦᱚᱨᱚᱭ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱟᱨᱟᱜ, ᱦᱚᱲᱮᱸ ᱟᱨ ᱯᱩᱭᱞᱩᱭ ᱨᱚᱝ ᱠᱚ ᱢᱩᱱ ᱨᱚᱝ ᱞᱮᱠᱟ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱟᱠᱷᱚᱨ ᱟᱨ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱢᱤᱫ ᱟᱹᱨᱟᱢ ᱜᱨᱤᱰ ᱨᱮ ᱛᱷᱤᱨ ᱠᱟᱛᱮ ᱴᱷᱮᱱ ᱮᱢ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱷᱚᱴᱚ ᱢᱮᱱᱴᱮ ᱯᱷᱚᱨᱢᱮᱴ ᱟᱨ ᱞᱚᱜᱚᱱ ᱛᱮᱢᱯᱚ ᱠᱚ ᱩᱫᱩᱠ ᱮᱫᱟᱭ ᱾ ᱯᱩᱛᱷᱤ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱠᱟᱱᱟ ᱒᱑᱐ x ᱑᱔᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ, ᱟᱨ ᱮᱫᱟᱜ ᱮᱫᱟᱜ ᱯᱩᱛᱷᱤ ᱥᱟᱦᱴᱟ ᱠᱚ ᱙᱒ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱨᱤᱫᱢᱤᱠ ᱮᱴᱷᱟᱨ ᱦᱟᱨᱰᱠᱚᱵᱷᱚᱨ ᱮᱰᱤᱥᱚᱱ ᱛᱮ ᱵᱟᱴᱟᱨᱯᱷᱞᱟᱭ ᱵᱟᱭᱤᱸᱰᱤᱝ ᱛᱮ, ᱟᱨᱚ ᱤᱼᱵᱩᱠ ᱞᱮᱠᱟ ᱦᱚ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱨᱟᱶᱟᱹ ᱨᱩᱯᱟ ᱠᱟᱨᱰ ᱠᱟᱴᱷ ᱴᱷᱮᱱ ᱚᱠᱛᱚ ᱠᱚ ᱩᱫᱩᱠ ᱮᱫᱟᱭ ᱾

The Recognition

About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Rhythmic ᱯᱩᱛᱷᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Rhythmic ᱯᱩᱛᱷᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For centuries, art and music have been helping people explore conflicts and themes that influence their actions, thoughts, and emotions. This project studies the positive impact of punk culture on social mental health. Based on the DIY, rebellion, and self in the punk spirit, it forms a coherent and interactive musical narrative style through solid visual language.
Dimensions & Packaging: Size 210mm x 140mm
Full book 92P
Hardcover-laminating
Tags: Print, Communication, Punk Art, Art Therapy, Graphic Design
Production Technology: It is circulated in the market in two ways - a sustainable ebook and a hardcover with collectible value. The hardcover uses rich butterfly-fold binding and high-quality printing materials to achieve the best authentic touch.
Design Challenge: Punk aesthetics is a revolution in the history of graphic design that ripped up the rules of neutral sans serif typography and the prevalence of Swiss minimalism. Integrating punk's unconventional and transformative spirit into art therapy can lead to a better understanding of the effects of art therapy and strike a balance while distinguishing it from traditional punk art and art therapy works. Through innovative forms of expression, it breaks the limitations of the definition, such as art created outside the boundaries of its official culture.
Research: Red symbolizes the definite emotional power of punk-catharsis, release, breaking the mold, and matching with black and white, the iconic colors of punk art, to brighten and enliven the picture. Embed fonts and graphics into a stable grid layout system to obtain a sense of balance and show significant punk music characteristics such as short formats, fast tempos, simple melodies and harmonies through different arrangements of fixed elements. The essence lies in the narrative expressiveness of music. Each page presents a variety of rhythmical sense to enrich the viewer's sensory experience.
Inspiration: Traumatic memories are usually encoded visually. Artistic creation can be used to understand traumatic experiences better, motivate creativity and unlimited imagination of self-expression, and thus establish a refuge for strong emotions. Inspired by personal experiences and influenced by DIY thinking, empowerment and the uncontrolled, homemade style of the punk spirit, the author uses self-concept reshaping as a creative archetype combined with visual art to express value cognition.
Project Duration: The project started in November 2022 and finished in November 2023, in New York.
Operation Flow: Using Adobe Indesign as the tool to edit and Design the book before print it. The paper was tested during the printing process and Bright silver card was used as a special material to highlight the center page to reach the climax.
Team Members: Yiwen Zhang - Designer ｜ Publisher