Hang Zhou YiJiJ ue Chen ᱨᱮᱱᱟᱜ HLJ Nine And Eighteen Natures of China ᱯᱨᱚᱰᱟᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
HLJ Nine And Eighteen Natures of China ᱯᱨᱚᱰᱟᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ
Hang Zhou YiJiJ ue Chen ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#158808 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
HLJ Nine And Eighteen Natures of China ᱯᱨᱚᱰᱟᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
HLJ ᱪᱟᱭᱱᱟ ᱨᱮᱱᱟᱜ ᱟᱨᱮ ᱟᱨ ᱜᱮᱞ ᱤᱨᱟᱹᱞ ᱯᱨᱚᱠᱨᱤᱛᱤ ᱫᱚ ᱦᱮᱭᱞᱚᱸᱜᱡᱤᱭᱟᱝ ᱴᱚᱴᱷᱟ ᱨᱮᱱᱟᱜ ᱫᱟᱨᱮ ᱟᱨ ᱡᱤᱭᱟᱹᱞᱤ ᱠᱷᱚᱱ ᱚᱰᱚᱠᱟᱜ ᱡᱤᱱᱤᱥ ᱛᱮ ᱵᱮᱱᱟᱣᱟᱜ ᱦᱚᱲᱢᱚ ᱱᱟᱯᱟᱭ ᱯᱨᱚᱰᱟᱠᱴ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱥᱤᱨᱤᱡᱽ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱪᱤᱱᱦᱟᱹ ᱨᱚᱝ ᱠᱚ, ᱢᱟᱨᱮ ᱵᱨᱟᱥ ᱛᱮ ᱚᱞ ᱠᱟᱞᱤᱜᱽᱨᱟᱯᱷᱤ ᱟᱨ ᱢᱤᱫ ᱞᱮᱠᱟᱱ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱥᱴᱟᱭᱤᱞ ᱵᱮᱵᱷᱟᱨ ᱛᱮ ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱚᱛᱚ ᱠᱟᱸᱪᱟ ᱡᱤᱱᱤᱥ ᱫᱚ ᱥᱚᱡᱷᱮ ᱟᱨ ᱟᱹᱰᱤ ᱟᱞᱜᱟ ᱛᱮ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ᱾ ᱵᱟᱠᱚᱥ ᱠᱚ ᱫᱚ ᱠᱮᱴᱮᱡ ᱠᱟᱰᱵᱚᱰ ᱛᱮ ᱵᱮᱱᱟᱣᱟᱠᱟᱱᱟ ᱟᱨ ᱢᱮᱴ ᱞᱮᱢᱤᱱᱮᱥᱚᱱ ᱟᱨ ᱮᱢᱵᱚᱥᱤᱝ ᱛᱮ ᱥᱟᱡᱟᱣᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱚᱞ ᱟᱨ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱨᱮᱱᱟᱜ ᱴᱮᱠᱥᱪᱚᱨ ᱠᱮᱴᱮᱡᱚᱜ ᱠᱟᱱᱟ᱾ ᱵᱟᱪᱷᱟᱣᱟᱜ ᱜᱟᱨ ᱠᱚ ᱨᱮ ᱯᱷᱚᱭᱤᱞ ᱥᱴᱮᱢᱯᱤᱝ ᱥᱮᱞᱮᱫ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡᱽ ᱨᱮ ᱢᱤᱫ ᱡᱟᱹᱛᱤᱭᱟᱹᱨᱤ ᱧᱮᱞᱚᱜ ᱪᱤᱱᱦᱟᱹ ᱫᱚᱦᱚᱭᱟᱜ ᱠᱟᱱᱟ ᱟᱨ ᱡᱚᱛᱚ ᱯᱨᱚᱰᱟᱠᱴ ᱦᱚᱸ ᱟᱡ ᱟᱡ ᱛᱮ ᱪᱤᱱᱦᱟᱹᱣᱚᱜ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
HLJ Nine And Eighteen Natures of China ᱯᱨᱚᱰᱟᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ HLJ Nine And Eighteen Natures of China ᱯᱨᱚᱰᱟᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm - ᱴᱮᱜ ᱠᱚ
- Packaging, Series, health products, nutrition, brand
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
- ᱯᱨᱮᱨᱚᱱᱟ
- Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
