PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Doritos Solid Black 2023 Jom Baksa (Food Packaging) ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Doritos Solid Black 2023 Jom Baksa (Food Packaging)
PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: PepsiCo
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
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Doritos Solid Black 2023 Jom Baksa (Food Packaging) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱰᱚᱨᱤᱴᱚᱥ ᱥᱚᱞᱤᱰ ᱵᱞᱮᱠ ᱒᱐᱒᱓ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱥᱤᱢᱟ ᱚᱰᱚᱠ ᱡᱚᱢ ᱵᱟᱠᱥᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱥᱱᱟᱠ ᱵᱨᱟᱸᱰ ᱨᱤᱭᱟᱹᱲ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱵᱞᱮᱠ ᱤᱱᱚᱵᱮᱴᱚᱨ ᱟᱨ ᱪᱮᱸᱡᱴᱢᱮᱠᱚᱨ ᱠᱚ ᱥᱟᱦᱟᱭ ᱟᱠᱟᱰᱚᱭ ᱮᱢᱟᱭ ᱠᱟᱱᱟ। ᱦᱚᱨ ᱵᱚᱪᱷᱚᱨ ᱥᱤᱨᱤᱡ ᱠᱚ ᱢᱤᱫ ᱠᱚᱞᱮᱵᱚᱨᱮᱥᱚᱱ ᱯᱞᱮᱴᱡᱚᱨᱢ ᱨᱮ ᱵᱟᱲᱦᱟᱣ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱵᱞᱮᱠ ᱟᱹᱨᱴᱤᱥᱴ ᱠᱚ ᱠᱳ ᱩᱫᱩᱜ ᱠᱟᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱱᱟ। ᱟᱹᱨᱴᱣᱟᱨᱠ ᱴᱷᱟᱨ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ Mz. Icar ᱫᱟᱨᱟᱭ, ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱟᱱᱟᱢ ᱧᱩᱛᱩᱢ ᱟᱸᱛᱨᱟ-ᱰᱤᱥᱤᱯᱞᱤᱱᱟᱨᱤ ᱟᱹᱨᱴ ᱠᱚᱞᱮᱠᱴᱤᱵᱷ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱵᱟᱹᱵᱚᱛ ᱵᱞᱮᱠ ᱥᱟᱱᱰᱤᱠ ᱦᱚᱲ ᱠᱚ ᱛᱮ ᱛᱭᱟᱨ ᱟᱠᱟᱱᱟ। ᱟᱨ ᱛᱟᱦᱮᱸᱱ ᱛᱟᱭᱚᱢ ᱮᱦᱚᱵ ᱟᱹᱨᱴᱣᱟᱨᱠ ᱢᱤᱫ ᱯᱩᱨᱟᱹᱣ ᱫᱮᱠᱷᱟᱣ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱥᱤᱥᱴᱮᱢ ᱨᱮ ᱵᱟᱲᱦᱟᱣ ᱮᱱᱟ, ᱟᱨ ᱟᱴᱟᱜ ᱨᱚᱝ ᱟᱨ ᱜᱨᱟᱯᱷᱤᱠ ᱠᱚ ᱡᱚᱢ ᱵᱟᱠᱥᱟ, ᱢᱤᱫ ᱤᱱᱯᱷᱞᱩᱮᱱᱥᱚᱨ ᱠᱤᱴ ᱟᱨ ᱢᱟᱨᱪᱮᱱᱰᱟᱭᱤᱡ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱮᱱᱟ। ᱱᱚᱶᱟ ᱠᱤᱴ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱢᱤᱫ ᱯᱤᱨᱟᱢᱤᱰ ᱪᱷᱟᱸᱪ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱛᱷᱨᱤᱭᱮᱸᱜᱚᱞ ᱠᱷᱚᱱ ᱮᱢ ᱦᱩᱭᱮᱱᱟ ᱠᱟᱛᱮ ᱴᱚᱦᱮ ᱦᱩᱭ ᱮᱱᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Doritos Solid Black 2023 Jom Baksa (Food Packaging) ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Doritos Solid Black 2023 Jom Baksa (Food Packaging) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
- ᱯᱨᱮᱨᱚᱱᱟ
- We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.
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Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
