Mirinda Global Refresh ᱡᱟᱦᱟᱱ ᱠᱟᱹᱢᱤ: ᱡᱚᱛᱚ ᱧᱩᱦᱩᱢ ᱵᱚᱦᱚᱠ (Beverage Packaging) by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Mirinda Global Refresh ᱡᱟᱦᱟᱱ ᱠᱟᱹᱢᱤ: ᱡᱚᱛᱚ ᱧᱩᱦᱩᱢ ᱵᱚᱦᱚᱠ (Beverage Packaging)
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #159631The Design
About Mirinda Global Refresh ᱡᱟᱦᱟᱱ ᱠᱟᱹᱢᱤ: ᱡᱚᱛᱚ ᱧᱩᱦᱩᱢ ᱵᱚᱦᱚᱠ (Beverage Packaging)
ᱪᱮᱫ ᱚᱲᱟᱜ ᱛᱮᱠᱥᱴ: ᱢᱤᱨᱤᱱᱰᱟ ᱜᱨᱚᱵᱟᱞ ᱨᱤᱯᱨᱮᱥ ᱠᱚ ᱢᱤᱫ ᱡᱚᱛᱚ ᱧᱩᱦᱩᱢ ᱵᱚᱦᱚᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ ᱚᱠᱟ ᱠᱟᱨᱵᱚᱱᱮᱴᱮᱰ ᱥᱚᱯᱷᱴ ᱰᱨᱤᱸᱠ ᱵᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱮᱱᱟ ᱾ ᱱᱚᱶᱟ ᱵᱚᱦᱚᱠ ᱫᱚ ᱵᱨᱟᱸᱰ ᱨᱮ ᱢᱤᱫ ᱯᱩᱨᱜᱮ ᱟᱨ ᱟᱞᱟᱫᱟ ᱧᱮᱞ ᱦᱚᱠ ᱵᱟᱝ ᱡᱟᱦᱟᱱ ᱠᱟᱨᱵᱚᱱᱮᱴᱮᱰ ᱥᱚᱯᱷᱴ ᱰᱨᱤᱸᱠ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱨᱮ ᱮᱢᱚᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱫᱮᱠᱷᱟᱣ ᱛᱚᱲᱚᱢ ᱫᱚ ᱴᱷᱮᱱᱜᱟ, ᱱᱚᱶᱟ ᱡᱩᱜ ᱟᱨ ᱠᱟᱹᱢᱤ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱮᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱡᱟᱣᱟᱸ ᱦᱟᱹᱴᱤᱧ, ᱰᱤᱡᱤᱴᱟᱞ ᱟᱨ ᱟᱹᱰᱤ ᱫᱮᱠᱷᱟᱣ ᱨᱮ ᱨᱟᱠᱟᱵᱚᱜ ᱨᱮᱭᱟᱜ ᱜᱟᱛᱮ ᱡᱚᱛᱚ ᱠᱚ ᱨᱮᱭᱟᱜ ᱠᱩᱥᱤ ᱧᱮᱞᱠᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱮᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱢᱩᱲᱩᱛ ᱨᱚᱠᱚᱢ ᱟᱨ ᱚᱠᱟᱛᱟᱢ ᱠᱟᱛᱟᱢ ᱨᱮ ᱧᱩᱦᱩᱢ ᱡᱟᱛᱴᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱟᱹᱰᱤ ᱠᱩᱥᱤᱭᱟᱹᱛ ᱟᱹᱭᱩᱨ ᱚᱲᱟᱜ ᱛᱮ ᱮᱢᱚᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱱᱟᱶᱟ ᱩᱫᱩᱜ ᱛᱚᱲᱚᱢ ᱫᱚ ᱰᱷᱮᱨ ᱦᱩᱭᱩᱜ ᱡᱚᱛᱚᱱ ᱟᱨ ᱴᱷᱮᱱᱜᱟ ᱡᱟᱝᱜᱟ ᱨᱮ ᱵᱨᱟᱸᱰ ᱡᱟᱦᱟᱱ ᱛᱟᱦᱮᱸᱱ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱮᱢᱚᱜᱼᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Mirinda Global Refresh ᱡᱟᱦᱟᱱ ᱠᱟᱹᱢᱤ: ᱡᱚᱛᱚ ᱧᱩᱦᱩᱢ ᱵᱚᱦᱚᱠ (Beverage Packaging) ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mirinda Global Refresh ᱡᱟᱦᱟᱱ ᱠᱟᱹᱢᱤ: ᱡᱚᱛᱚ ᱧᱩᱦᱩᱢ ᱵᱚᱦᱚᱠ (Beverage Packaging) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
- Inspiration
- The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.
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