Jinxin Liu ᱨᱮᱱᱟᱜ Grandpa Gui ᱪᱟᱭ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Grandpa Gui ᱪᱟᱭ ᱯᱮᱠᱮᱡᱤᱝ
Jinxin Liu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Grandpa Gui
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#166449 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Grandpa Gui ᱪᱟᱭ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱡᱚᱲᱚᱢ ᱜᱩᱭ ᱢᱮᱱᱠᱷᱟᱱ ᱢᱤᱫ ᱪᱟᱭ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤ�devices ᱡᱟᱦᱟᱱ ᱢᱤᱫ ᱦᱟᱹᱲᱦᱩᱰᱤᱡ ᱪᱟᱭ ᱵᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱹᱴᱤᱡ ᱠᱟᱭ ᱧᱮᱞ ᱠᱟᱱ ᱚᱠᱛᱚ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱯᱟᱱᱴᱚᱱ ᱨᱚᱝ ᱠᱚ ᱛᱮ ᱪᱟᱯᱟ ᱟᱠᱟᱱᱟ ᱟᱨ ᱮᱢᱵᱚᱥᱤᱝ ᱛᱮ ᱯᱩᱨᱟᱹᱣ ᱟᱠᱟᱱᱟ ᱾ ᱪᱟᱭ ᱨᱮ ᱢᱮᱱᱟᱜ ᱦᱟᱹᱲᱦᱩᱰᱤᱡ ᱟᱨ ᱵᱟᱦᱟ ᱠᱚ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱪᱚᱴᱟᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱦᱟᱞᱠᱟ ᱨᱚᱝ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱯᱮᱞᱮᱴ ᱫᱚ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱦᱟᱞᱠᱟ ᱠᱚᱨᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱛᱮᱭᱟ ᱾ ᱥᱟᱫᱷᱚᱱ ᱫᱚ ᱯᱩᱨᱟᱹᱣ ᱮᱨᱚᱯᱞᱮᱱ ᱵᱟᱠᱥ ᱫᱚ ᱵᱟᱲᱦᱟᱣ ᱟᱠᱟᱱᱟ ᱟᱨ ᱪᱤᱱᱟ ᱨᱮᱭᱟᱜ ᱯᱩᱨᱟᱹᱣ ᱣᱤᱱᱰᱤᱝ ᱦᱟᱞᱠᱟ ᱦᱟᱨᱟ ᱛᱮ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱣᱤᱱᱰᱤᱝ ᱦᱟᱞᱠᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱚᱨᱟᱜ ᱠᱷᱚᱨᱪᱟ ᱠᱚᱢ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱛᱮ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱢᱤᱫ ᱚᱞᱜᱟᱜ ᱨᱩᱯ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Grandpa Gui ᱪᱟᱭ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Grandpa Gui ᱪᱟᱭ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 270 mm x Depth 100 mm x Height 95 mm
- ᱴᱮᱜ ᱠᱚ
- Packaging, Tea, Chinese Culture, Women, Herbs
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
- ᱯᱨᱮᱨᱚᱱᱟ
- This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Jinxin Liu
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
