Huang Yong ᱨᱮᱱᱟᱜ Qishan Saozi Noodles ᱱᱩᱰᱚᱞ ᱠᱷᱚᱸᱪᱟᱭ ᱠᱟᱹᱴᱷᱤ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Qishan Saozi Noodles ᱱᱩᱰᱚᱞ ᱠᱷᱚᱸᱪᱟᱭ ᱠᱟᱹᱴᱷᱤ
Huang Yong ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Qipinfu
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#166486 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Qishan Saozi Noodles ᱱᱩᱰᱚᱞ ᱠᱷᱚᱸᱪᱟᱭ ᱠᱟᱹᱴᱷᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱠᱤᱥᱷᱟᱱ ᱥᱟᱚᱡᱤ ᱱᱩᱰᱚᱞ ᱟᱨᱦᱚᱸ ᱡᱟᱦᱟᱱ ᱪᱭᱱ ᱨᱤᱱ ᱠᱤᱥᱷᱟᱱ ᱠᱷᱚᱱ ᱢᱤᱫ ᱯᱟᱨᱚᱢᱯᱚᱨᱤᱠ ᱱᱩᱰᱚᱞ ᱯᱚᱸᱰ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱠᱷᱚᱸᱪᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ ᱾ ᱪᱤᱛᱟᱨ ᱨᱮ ᱢᱤᱫ ᱯᱷᱤᱱᱤᱠᱥ ᱪᱮᱨᱮᱡ ᱫᱮᱠᱷᱟᱣ ᱦᱩᱭ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ ᱱᱩᱰᱚᱞ ᱟᱨ ᱴᱟᱯᱟ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱟᱠᱚᱨ ᱫᱟᱹᱲᱮ ᱨᱮ ᱢᱤᱫ ᱢᱟᱨᱤᱪ ᱰᱟᱲᱤ ᱫᱷᱟᱨᱟᱣ ᱠᱟᱱᱟ ᱾ ᱨᱚᱸᱜ ᱨᱚᱸᱜ ᱠᱚ ᱥᱟᱢᱟᱸᱜᱤ ᱡᱤᱱᱤᱥ ᱠᱚ ᱯᱷᱤᱱᱤᱠᱥ ᱮᱦᱚᱵ ᱨᱮ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱱ ᱱᱩᱰᱚᱞ ᱨᱮᱭᱟᱜ ᱟᱹᱡ ᱟᱨ ᱡᱟᱦᱟᱱ ᱡᱟᱦᱟᱱ ᱠᱟᱞ ᱠᱷᱚᱱ ᱪᱟᱞᱟᱜ ᱠᱟᱱ ᱢᱟᱨᱥᱟᱞ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱟᱲᱟᱭ ᱮᱢ ᱠᱟᱛᱮᱭᱟᱭ ᱾ ᱯᱷᱤᱱᱤᱠᱥ ᱴᱷᱮᱱ ᱨᱮ ᱡᱚᱸ ᱰᱟᱭᱱᱮᱥᱴᱤ (Zhou Dynasty) ᱨᱮᱭᱟᱜ ᱛᱤᱱᱟᱜ ᱟᱹᱰᱤ ᱚᱲᱟᱜ ᱠᱷᱚᱱ ᱠᱟᱛᱷᱟ ᱦᱚᱸ ᱩᱰᱩᱜ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱱ ᱵᱨᱟᱸᱰ ᱟᱨ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱥᱚᱱᱥᱠᱟᱨ ᱛᱮ ᱡᱚᱲᱟᱣ ᱮᱫᱟᱭ ᱾ ᱯᱟᱠᱮᱴ ᱫᱚ ᱯᱩᱭᱞᱩᱣᱟᱜ ᱠᱨᱟᱯᱴ ᱠᱟᱜᱚᱡ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱱ ᱟᱭᱢᱟ ᱨᱚᱸᱜ ᱟᱨ ᱟᱹᱲᱟᱹ ᱫᱮᱠᱷᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱪᱤᱦ᱔ ᱟᱨ ᱞᱚᱜᱚ ᱫᱚ ᱥᱚᱱᱟ ᱥᱴᱟᱢᱯᱤᱝ ᱛᱮ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Qishan Saozi Noodles ᱱᱩᱰᱚᱞ ᱠᱷᱚᱸᱪᱟᱭ ᱠᱟᱹᱴᱷᱤ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Qishan Saozi Noodles ᱱᱩᱰᱚᱞ ᱠᱷᱚᱸᱪᱟᱭ ᱠᱟᱹᱴᱷᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The sauerkraut noodles transform into a gorgeous phoenix, flapping its wings from the steam and dancing lightly on the top of the taste buds. The phoenix holds a pepper branch in its beak, symbolizing the unique flavor and long heritage of Qishan sauerkraut noodles. The colorful ingredients surround its body, painting a delicate and exquisite picture.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 14mmx38mmx200mm
- ᱴᱮᱜ ᱠᱚ
- Qipinfu, Saozi noodles, Qishan Saozi noodles
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The packaging of this product uses high-quality white kraft paper as the main material, which not only reflects the concept of environmental protection, but also demonstrates a simple yet elegant style. With its natural color and delicate touch, white kraft paper adds a touch of simplicity and purity to the product, allowing people to feel the brand's dedication and sincerity at a glance.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The packaging has undergone many revisions and adjustments in the style of illustrations, striving to accurately capture the unique charm and cultural connotation of sauerkraut noodles. Through meticulous brushwork, the ingredients of sauerkraut noodles have been refined and perfected, and each ingredient is lifelike, as if it can jump out of the paper, making people salivate. At the same time, the packaging also cleverly incorporates the allusion of Fengming Qishan and the phoenix element, which not only highlights the historical depth and cultural heritage of the brand, but also makes sauerkraut noodles a cultural messenger that connects the past and the present and conveys auspiciousness.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This packaging incorporates the traditional allusions of Fengming Qishan into the brand narrative, giving the sauerkraut noodles a profound historical and cultural heritage. The study also deeply analyzed the innovative practices of brand packaging design, especially the ingenious combination of white kraft paper and hot stamping red gold technology, which not only enhances the visual beauty, but also highlights the dignity and uniqueness of the brand. This study provides a new perspective and inspiration for the inheritance of sauerkraut noodle culture and brand development.
- ᱯᱨᱮᱨᱚᱱᱟ
- Since ancient times, the sound of phoenixes in Qishan symbolizes the prosperity of the Zhou Dynasty, implying the benevolent rule of King Wen and the reunification of the world. This allusion is integrated into the brand story of Saozi Noodles, giving it far-reaching significance. Saozi Noodles, known as the "Soul of Qishan", is not only a feast for taste buds, but also a display of Qishan culture.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Xi'an, China
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The packaging combines the phoenix element, giving the sauerkraut noodles a new lease of life, becoming a messenger that connects the past and the present and conveys auspiciousness. Each bowl of noodles carries historical blessings and cultural heritage. The packaging uses white kraft paper, and the fonts and logos are carefully crafted with hot-stamping gold technology, like bright stars, which not only enhances the visual effect, but also highlights the brand's noble and uniqueness. The luxurious charm shows the brand's unremitting pursuit of quality and details.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Huang Yong
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Illustrator/Hu Yunfeng
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
