More By Us ᱣᱮᱵᱽ ᱰᱤᱡᱟᱭᱤᱱ

Press Kit

Unique Properties

The redesign prioritises an approachable yet bold and professional online presence. A black and white base with colourful accents creates visual interest. Bold typography reinforces the studio's confident approach. Content, including case studies, industry focus, an about page, and client resources, is structured for engagement. The redesign emphasises clear communication and user experience, resulting in a doubling of website traffic.

Dimensions & Packaging

The website has responsive design, adapting to various screen sizes and resolutions. It is built on the WordPress platform with Elementor, allowing for flexible content management. The site utilizes a combination of standard web technologies, including HTML, CSS, and JavaScript. Performance optimisation techniques were implemented to minimise loading times and enhance user experience. Specific dimensions are not applicable as the site scales dynamically. Accessibility guidelines were considered in the design and development process.

Tags

Web design, website redesign, design studio, portfolio website, user experience, responsive design, bold design, black and white, typography, creative agency

Production Technology

The website was developed using WordPress as the content management system, providing a flexible and scalable foundation. Elementor, a drag-and-drop page builder, was implemented to empower designers with full control over the site's layout and content, ensuring ease of updates and future design iterations. This approach prioritised accessibility for the design team, allowing them to manage and evolve the website's design without requiring specialised coding skills. Responsive design principles were applied to ensure optimal viewing across various devices.

Design Challenge

The primary challenge was balancing a bold design aesthetic with the need to showcase the studio's actual design work. Internally, the team sought to avoid a website design that overshadowed the portfolio itself. Externally, the abundance of visually driven websites presented a challenge in creating something distinctive. This was addressed by using the bold black and white palette and typography as a frame for the project showcases, allowing the work to stand out while maintaining a cohesive brand identity. The focus remained on clear communication of the studio's services and expertise.

Research

Based on these key findings from the research and user testing, a comprehensive redesign effort was undertaken. This redesign is strategically aimed at significantly enhancing the overall user experience, with the ultimate goal of attracting a greater volume of potential clients and generating more qualified leads for More By Us.

Inspiration

The More By Us website redesign was inspired by the studio's desire to better reflect its evolving brand identity: approachable, bold, professional, and trustworthy. The goal was to create a digital experience that clearly communicates the studio's expertise and attracts potential clients. Research into user behaviour and website best practices informed the design choices, focusing on clear navigation, engaging content, and a visually impactful presentation.

Project Duration

The redesign started in January 2025 in Sofia.

Operation Flow

The website is designed for intuitive navigation. Users can easily explore case studies, learn about the studio, and access resources. The clear layout and bold typography guide visitors through the content. The site's responsive design ensures a seamless experience across devices. The user-friendly interface and engaging content aim to create a positive first impression and encourage interaction with the studio. The improved user experience contributes to increased engagement and a stronger online presence for More By Us.

Image Credits

The information will be added to the PDF presentation