Woosmell ᱥᱩᱜᱚᱱᱫᱷ ᱯᱮᱠᱮᱡᱤᱝ by Sun Wang and Sun Xi is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Woosmell ᱥᱩᱜᱚᱱᱫᱷ ᱯᱮᱠᱮᱡᱤᱝ
Client: WooSmell
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #170620The Design
About Woosmell ᱥᱩᱜᱚᱱᱫᱷ ᱯᱮᱠᱮᱡᱤᱝ
Woosmell ᱫᱚ ᱢᱤᱫ ᱥᱩᱜᱚᱱᱫᱷ ᱵᱽᱨᱟᱱᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱛᱷᱟᱭᱞᱟ ᱫᱚ ᱞᱚᱸᱪ ᱵᱮᱜᱽ ᱞᱮᱠᱟ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ Tyvek, ᱢᱤᱫ ᱠᱮᱴᱮᱡ ᱥᱤᱱᱛᱷᱮᱴᱤᱠ ᱠᱟᱜᱚᱡ ᱛᱮ ᱵᱮᱱᱟᱣᱟᱠᱟᱱᱟ᱾ ᱡᱤᱱᱤᱥ ᱡᱷᱤᱡᱽ ᱛᱟᱭᱚᱢ ᱱᱚᱶᱟ ᱛᱷᱟᱭᱞᱟ ᱫᱚ ᱥᱟᱹᱜᱩᱱ ᱦᱤᱞᱚᱜ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱡᱤᱱᱤᱥ ᱞᱮᱠᱟ ᱤᱫᱤ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱚᱱᱟᱛᱮ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱵᱟᱝ ᱮᱸᱰᱮᱡᱚᱜᱼᱟ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱥᱮᱴ ᱨᱮ ᱢᱤᱫ ᱠᱚᱨᱠ ᱰᱤᱯᱷᱭᱩᱡᱚᱨ ᱵᱚᱞ ᱢᱮᱱᱟᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱩᱜᱚᱱᱫᱷ ᱥᱤᱥᱤ ᱨᱮᱭᱟᱜ ᱦᱚᱴᱚᱜ ᱨᱮ ᱞᱟᱴᱷᱟᱭᱟᱠᱟᱱᱟ᱾ ᱠᱚᱨᱠ ᱵᱚᱞ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱭᱟᱜ ᱠᱟᱯᱟᱥ ᱥᱩᱛᱟᱹᱢ ᱫᱚ ᱫᱟᱜᱟᱱ ᱡᱤᱱᱤᱥ ᱚᱰᱚᱠ ᱟᱹᱜᱩᱭᱮᱫᱟ ᱟᱨ ᱥᱮᱸᱜᱮᱞ ᱵᱮᱜᱚᱨ ᱛᱮ ᱢᱤᱫ ᱞᱚᱥᱚᱫ ᱥᱩᱜᱚᱱᱫᱷ ᱚᱰᱚᱠᱮᱫᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱥᱩᱜᱚᱱᱫᱷ ᱟᱨ ᱥᱟᱹᱜᱩᱱ ᱦᱤᱞᱚᱜ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤᱦᱚᱨᱟ ᱵᱮᱵᱷᱟᱨ ᱛᱟᱞᱟᱨᱮ ᱡᱚᱲᱟᱣ ᱮᱢ ᱮᱫᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Woosmell ᱥᱩᱜᱚᱱᱫᱷ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Woosmell ᱥᱩᱜᱚᱱᱫᱷ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Scent is intangible and elusive, but WooSmell encapsulates it with the innovative design concept of "packaging aroma." This abstract element is cleverly enclosed in portable, lunch-bag-style packaging. As a fragrance brand focused on olfactory design, we delicately preserve aromas within these unique bags, presenting them as a distinctive gift for scent enthusiasts who cherish the art of fragrance.
- Dimensions & Packaging
- Outer packaging bag (the small size):22X27X10mm;Outer packaging bag (the large size):31x29.5x10mm;
- Tags
- Fragrance, Sustainable, packaging design
- Production Technology
- Using Tyvek paper as the outer packaging material;The use of cork materials instead of traditional wood or fiber materials as aromatherapy diffuser
- Design Challenge
- In conventional packaging design, the purpose is often fulfilled the moment consumers unwrap the product, after which the packaging becomes disposable or obsolete. To transform this paradigm, we have reengineered packaging using ultra-durable Tyvek® material - an eco-conscious synthetic paper developed by DuPont. This innovative approach allows our premium packaging to transition from protective casing to a reusable lifestyle accessory, seamlessly integrating sustainability with contemporary aesthetics in daily use.
- Inspiration
- In traditional packaging, the purpose is often fulfilled the moment the consumer opens it, after which it is discarded or left unused. To address this issue, we have redefined packaging as a fashionable accessory, imbuing it with functionality and practicality to seamlessly integrate into daily life.
- Project Duration
- The design project officially commenced in October 2024 and has been ongoing to date. In March 2025, it received both the MUSE Design Awards Gold Award and the French Design Award Gold Prize. Subsequently, in April 2025, the project was honored with the Red Dot Product Design Award.
- Operation Flow
- Usage Instructions for the Flameless Fragrance Diffuser: Attach the included cork diffuser ball to the neck of the fragrance bottle. The fragrance liquid is transferred through the built-in cotton wick inside the cork diffuser ball, which will then continuously release a gentle fragrance over time.
- Team Members
- Sun Wang
Sun Xi
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