Yi Huang and Pei Luo ᱨᱮᱱᱟᱜ Kweichow Moutai ᱥᱯᱤᱨᱤᱴᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Kweichow Moutai ᱥᱯᱤᱨᱤᱴᱥ ᱯᱮᱠᱮᱡᱤᱝ
Yi Huang and Pei Luo ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Moutai Industrial Design Center
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#170755 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Kweichow Moutai ᱥᱯᱤᱨᱤᱴᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱠᱣᱮᱤᱪᱚᱣ ᱢᱟᱣᱛᱟᱭ ᱫᱚ ᱡᱟᱯᱟᱱ ᱨᱮ ᱟᱹᱠᱷᱨᱤᱧ ᱠᱟᱱ ᱢᱤᱫ ᱪᱤᱱᱤ ᱥᱯᱤᱨᱤᱴ (ᱢᱟᱫ ᱨᱟᱥᱟ) ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱥᱤᱥᱤ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱠᱞᱟᱥᱤᱠ ᱢᱟᱣᱛᱟᱭ ᱥᱤᱥᱤ ᱨᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ ᱟᱨ ᱴᱟᱝ ᱨᱟᱡᱽᱵᱚᱸᱥ ᱚᱠᱛᱚ ᱠᱷᱚᱱ ᱮᱦᱚᱵ ᱟᱠᱟᱱ ᱨᱩ ᱠᱤᱞᱱ ᱯᱚᱨᱥᱤᱞᱮᱱ ᱨᱮᱭᱟᱜ ᱨᱚᱝ ᱟᱨ ᱪᱷᱟᱸᱪ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱫᱟ ᱾ ᱯᱮᱠᱮᱡᱽ ᱨᱮᱭᱟᱜ ᱠᱮᱞᱤᱜᱽᱨᱟᱯᱷᱤ ᱫᱚ ᱴᱟᱝ ᱨᱟᱡᱽᱵᱚᱸᱥ ᱚᱠᱛᱚ ᱨᱮ ᱚᱞ ᱟᱠᱟᱱ ᱡᱟᱯᱟᱱᱤ ᱚᱱᱚᱞᱤᱭᱟᱹ ᱯᱨᱤᱸᱥ ᱱᱟᱜᱟᱭᱟ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱚᱱᱚᱞ ᱠᱷᱚᱱ ᱦᱮᱡ ᱟᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱢᱤᱫ ᱟᱭᱟᱛ ᱜᱮ ᱡᱟᱯᱟᱱ ᱠᱷᱚᱱ ᱣᱩᱦᱟᱱ ᱛᱮ ᱠᱩᱞ ᱟᱠᱟᱱ ᱜᱚᱲᱚ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮ ᱧᱮᱞ ᱟᱠᱟᱱ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱟᱨᱭᱟ ᱫᱤᱥᱚᱢ ᱛᱟᱞᱟ ᱨᱮ ᱯᱩᱭᱞᱩ ᱠᱷᱚᱱ ᱛᱟᱦᱮᱸ ᱟᱠᱟᱱ ᱞᱟᱠᱪᱟᱨ ᱥᱟᱶᱛᱟ ᱡᱚᱲᱟᱣ ᱫᱤᱥᱟᱹᱭ ᱮᱢᱚᱜᱼᱟ ᱾ ᱯᱮᱠᱮᱡᱽ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ ᱗᱗ ᱜᱩᱱᱚᱱ ᱗᱗ ᱜᱩᱱᱚᱱ ᱑᱗᱓ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱞᱟᱠᱪᱟᱨ ᱡᱚᱲᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱢᱟᱫᱷᱮᱢ ᱞᱮᱠᱟ ᱠᱟᱹᱢᱤ ᱮᱫᱟᱭ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Kweichow Moutai ᱥᱯᱤᱨᱤᱴᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Kweichow Moutai ᱥᱯᱤᱨᱤᱴᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 77x77x173mm
- ᱴᱮᱜ ᱠᱚ
- Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
- ᱯᱨᱮᱨᱚᱱᱟ
- This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Renhuai city 24 July 2023 - 7 August 2023
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Design Director [Yi Huang]
Creative Director [Pei Luo] - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Moutai Industrial Design Center
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
