Congtai Huofenzi V10 ᱚᱨᱠᱤ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Congtai Huofenzi V10 ᱚᱨᱠᱤ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #173419The Design
About Congtai Huofenzi V10 ᱚᱨᱠᱤ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
ᱠᱚᱝᱛᱟᱭ ᱦᱩᱳᱯᱷᱮᱱᱡᱤ V10 ᱫᱚ ᱢᱤᱫ ᱯᱨᱤᱢᱤᱭᱟᱢ ᱵᱟᱭᱡᱤᱭᱩ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱦᱩᱳᱯᱷᱮᱱᱡᱤ V ᱥᱤᱨᱤᱡ ᱨᱮ ᱯᱩᱭᱞᱩ ᱨᱟᱹᱥᱤ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱚᱰᱚᱠ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱱᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱢᱤᱫ ᱵᱤᱝ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸᱭ ᱫᱚ ᱠᱚᱝᱛᱟᱭ ᱵᱟᱭᱡᱤᱭᱩ ᱨᱮᱱᱟᱜ ᱥᱚ ᱛᱮ ᱚᱨ ᱟᱠᱟᱱᱟᱭ, ᱥᱟᱹᱜᱤᱧ ᱠᱷᱚᱱ ᱦᱤᱡᱩᱜ ᱠᱟᱛᱮ ᱧᱩ ᱛᱟᱭᱚᱢ ᱵᱚᱫᱚᱞᱚᱜ ᱠᱟᱱᱟᱭ᱾ ᱵᱤᱝ ᱫᱚ V ᱨᱩᱯ ᱛᱮ ᱠᱩᱸᱰᱟᱹᱭ ᱦᱮᱡ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱤᱨᱤᱡ ᱞᱚᱜᱚ ᱥᱟᱶ ᱢᱮᱥᱟᱣᱚᱜ ᱠᱟᱱᱟ᱾ ᱢᱚᱞᱤᱠᱩᱞᱟᱨ ᱟᱨ ᱭᱤᱥᱴ ᱢᱚᱴᱤᱯᱷ, ᱪᱟᱩᱞᱮ ᱟᱨ ᱯᱩᱭᱞᱩ ᱦᱟᱹᱵᱤᱫᱟᱭ ᱱᱟᱠᱥᱟ ᱠᱚ ᱵᱤᱝ ᱨᱮᱱᱟᱜ ᱦᱚᱲᱢᱚ ᱨᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ᱾ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱰᱮᱠᱟᱞ ᱯᱷᱟᱭᱟᱨᱤᱝ ᱯᱨᱚᱠᱨᱤᱭᱟ ᱛᱮ ᱠᱟᱸᱪ ᱵᱚᱛᱚᱞ ᱨᱮ ᱞᱟᱜᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱱᱟᱜ ᱢᱟᱯ ᱫᱚ 105 ᱛᱮ 105 ᱛᱮ 308 ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Congtai Huofenzi V10 ᱚᱨᱠᱤ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Congtai Huofenzi V10 ᱚᱨᱠᱤ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
- Dimensions & Packaging
- 105mm×105mm×308mm
- Tags
- Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
- Production Technology
- Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
- Design Challenge
- The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
- Research
- The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
- Inspiration
- Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
- Project Duration
- Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co. - Operation Flow
- The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
- Team Members
- Wen Liu
Rui Zhou
Zhuowei Zhang
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