Congtai Huofenzi ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Congtai Huofenzi ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #173414The Design
About Congtai Huofenzi ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ
ᱠᱚᱝᱛᱟᱭ ᱦᱩᱣᱚᱯᱷᱮᱱᱡᱤ (Congtai Huofenzi) ᱫᱚ ᱡᱩᱣᱟᱹᱱ ᱠᱤᱨᱤᱧᱤᱡᱽ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱢᱤᱫ ᱪᱤᱱ ᱵᱟᱭᱡᱤᱭᱩ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱧᱮᱞ ᱵᱤᱪᱟᱹᱨ ᱫᱚ ᱫᱟᱜ ᱨᱮᱭᱟᱜ ᱪᱟᱞᱟᱜ ᱟᱨ ᱢᱚᱫ ᱨᱮᱭᱟᱜ ᱢᱚᱞᱤᱠᱩᱞ ᱠᱚᱣᱟᱜ ᱪᱮᱛᱟᱱ ᱜᱩᱱ ᱪᱮᱛᱟᱱ ᱨᱮ ᱛᱤᱸᱜᱩ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱡᱤᱭᱚᱱ ᱢᱮᱫ (Eye of Vitality) ᱧᱩᱛᱩᱢᱟᱱ ᱢᱤᱫ ᱛᱟᱞᱟ ᱪᱤᱱᱦᱟᱹ ᱦᱚᱛᱮ ᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮ ᱢᱤᱫ ᱪᱟᱞᱟᱜᱟᱱ ᱩᱠᱷᱲᱟᱹᱣᱟᱱ (embossed) ᱛᱮᱠᱥᱪᱚᱨ ᱢᱮᱱᱟᱜᱼᱟ ᱟᱨ ᱨᱮᱡᱤᱱ ᱯᱞᱟᱠ ᱨᱮ ᱵᱚᱦᱟᱞᱟᱠᱟᱱ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱦᱚᱸ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱵᱚᱛᱚᱞ ᱛᱟᱞᱟ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱜᱚᱰᱟ ᱛᱮ ᱟᱹᱰᱤ ᱟᱨᱟᱢ ᱛᱮ ᱥᱟᱵ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱚᱥ ᱫᱚ ᱫᱟᱨᱮ ᱨᱮᱠᱷᱟ (wood-grain) ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱚᱯᱟᱜ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱛᱷᱚᱠ ᱛᱷᱚᱠ ᱵᱤᱥᱮᱥ ᱠᱟᱜᱚᱡ ᱠᱚ ᱛᱮ ᱵᱩᱨᱩ ᱟᱨ ᱜᱟᱰᱟ ᱠᱚ ᱩᱭᱦᱟᱹᱨ ᱚᱪᱚ ᱞᱮᱠᱟᱱ ᱢᱤᱫ ᱟᱛᱩᱨᱚᱜ ᱱᱟᱠᱥᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Congtai Huofenzi ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Congtai Huofenzi ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
- Dimensions & Packaging
- 215mm*125mm*H280mm
- Tags
- Natural, Vibrant
- Production Technology
- The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
- Design Challenge
- Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
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