A Moment of Joy ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ by Weijun Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
A Moment of Joy ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ
by Weijun Xu
Client: Weijun Xu
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #175695The Design
About A Moment of Joy ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ
A Moment of Joy ᱫᱚ ᱢᱤᱫ ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱯᱞᱚᱢ ᱵᱟᱦᱟ ᱠᱷᱚᱱ ᱩᱤᱦᱟᱹᱨ ᱧᱟᱢ ᱟᱠᱟᱫᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱟᱦᱮᱫ ᱟᱨ ᱞᱮᱛᱟᱲ ᱜᱩᱱ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱧᱮᱞᱯᱟᱨᱚᱢ (ᱴᱨᱟᱱᱥᱯᱮᱨᱮᱱᱴ) ᱠᱟᱸᱪ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱪᱮᱛᱟᱱ ᱞᱚᱞᱚ ᱨᱮ ᱢᱤᱫ ᱴᱩᱠᱽᱲᱟᱹ ᱢᱚᱞᱰᱤᱝ ᱦᱚᱨᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱛᱮ ᱞᱮᱥᱮᱫ ᱟᱨ ᱡᱚᱲᱟᱣᱟᱱ ᱵᱟᱸᱠᱟ ᱪᱮᱛᱟᱱ ᱵᱮᱱᱟᱣᱚᱜᱼᱟ᱾ ᱰᱷᱟᱠᱱᱤ (ᱠᱮᱯ) ᱦᱚᱸ ᱚᱱᱠᱟᱱ ᱡᱤᱱᱤᱥ ᱛᱮᱜᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ ᱟᱨ ᱯᱞᱚᱢ ᱵᱟᱦᱟ ᱞᱮᱠᱟᱱ ᱨᱩᱯ ᱤᱫᱤ ᱠᱟᱛᱮ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱞᱟᱦᱟ ᱤᱫᱤᱭᱮᱫᱟᱭ᱾ ᱧᱮᱞᱯᱟᱨᱚᱢ ᱦᱚᱲᱢᱚ ᱛᱮ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱱᱟᱜ ᱫᱟᱜᱟᱱ ᱡᱤᱱᱤᱥ ᱧᱮᱞᱚᱜᱼᱟ ᱟᱨ ᱢᱟᱨᱥᱟᱞ ᱟᱨ ᱩᱢᱟᱹᱞ ᱨᱮᱯᱷᱨᱮᱠᱴ ᱮᱫᱟᱭ᱾ ᱵᱟᱦᱨᱮ ᱨᱮᱱᱟᱜ ᱵᱟᱠᱚᱥ ᱨᱮ ᱯᱟᱹᱨᱣᱟᱹ-ᱢᱤᱛᱟᱹᱱ (ᱮᱠᱚ-ᱯᱷᱨᱮᱱᱰᱞᱤ) ᱠᱟᱜᱚᱡᱽ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱞᱮᱛᱟᱲ ᱮᱢᱵᱚᱥᱤᱝ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱚᱱᱟ ᱢᱤᱱᱤᱢᱟᱞᱤᱥᱴ ᱨᱩᱯ ᱫᱚ ᱯᱩᱨᱟᱹᱵ ᱫᱤᱥᱚᱢ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱱᱟᱶᱟ ᱡᱩᱜᱽ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱚᱲᱟᱣ ᱮᱫᱟᱭ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
A Moment of Joy ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ A Moment of Joy ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Centered on the principle of "Less is More", this design blends the form of the plum blossom with transparent materials to create a light and dynamic visual language. The seamlessly integrated bottle cap and body combine Eastern imagery with modern minimalist styles, offering a fresh aesthetic expression of liquor packaging. The overall design is fresh and elegant, catering to young consumers' pursuit of relaxation and ritual in drinking moments.
- Dimensions & Packaging
- Bottle Dimensions: Height 206mm (Max. Diameter: 77mm)
Packaging Dimensions: Height 253mm * Length 106mm * Width 106mm - Tags
- Minimalist aesthetics, plum blossom, transparent bottle, flowing light and shadow, one-piece molding, Eastern imagery
- Production Technology
- The bottle is formed using transparent glass through a high-temperature one-piece molding process, ensuring smooth and continuous curved surfaces. The cap, made from the same material, features a plum blossom shape that extends the bottle form. The outer box applies eco-friendly paper with a subtle embossing technique, enhancing tactile depth while minimizing redundant decoration elements.
- Design Challenge
- The challenge is how to convey the form and essence of the plum blossom while preserving the imagery of negative space central to Eastern aesthetics through a minimalist bottle. Eliminating refined carvings and symbolic motifs, the bottle uses subtle curvatures and the interplay of light and shadow to form an elegant, dynamic plum blossom-featured shape. This approach ultimately achieved the goal of "simple form, rich meaning," striking a balance between visual expression and cultural depth.
- Research
- This project focuses on the integration of Eastern culture and modern aesthetics, aiming to explore visual expressions for liquor packaging in aspects of youthfulness and emotional resonance. The design responds to contemporary consumers' demand for simplicity, restraint, and emotional connection through the synergy of form, material, and interplay of light and shadow.
- Inspiration
- Inspired by the plum blossom, a symbol of resilience and subtlety, the design conveys the idea that drinking is like savoring one's own life. It embodies that one will experience ups and downs of life and gain reconciliation eventually, culminating in a blossoming after truly knowing oneself. Clean lines outline the flower, while the transparent bottle reveals the graceful movement of the liquid within. This design evokes a softer, more intimate emotional resonance.
- Project Duration
- The project finished in December 2024 in Guiyang.
- Operation Flow
- The transparent bottle allows the liquor to flow like a scene within its undulating contours, refracting subtle play of light and shadow as the lighting changes. As drinkers raise the cup, they slow down and immerse themselves in the liquid, the form, and their own emotions — creating a highly ritualistic and meaningful interaction experience.
- Team Members
- Weijun Xu
- Image Credits
- Weijun Xu
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