Melodi Chocolate ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ by Ebru Sile Goksel is a highly esteemed winner of the very prestigious 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Melodi Chocolate ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #175760The Design
About Melodi Chocolate ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
ᱱᱩᱭ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱡᱟᱹᱛ ᱠᱚ᱅ᱮ ᱭᱩᱨᱚᱯᱤᱭ ᱠᱟᱨᱤᱜᱚᱨ ᱪᱚᱠᱚᱞᱮᱴ ᱞᱟᱠᱪᱟᱨ ᱠᱷᱚᱱ ᱩᱫᱚᱜ ᱮᱱᱟ ᱾ ᱴᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤ ᱫᱚ ᱯᱩᱨᱟᱹᱱ ᱢᱤᱴᱷᱟᱹ ᱪᱤᱱᱦᱟᱹ ᱛᱮ ᱡᱚᱡᱚᱲ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱜᱨᱟᱯᱷᱤᱠ ᱥᱴᱟᱢᱯ ᱠᱚ ᱫᱚ ᱛᱩᱠᱟᱹᱡ, ᱠᱟᱨᱤᱜᱚᱨᱤ ᱟᱨ ᱟᱹᱰᱤ ᱡᱩᱜ ᱠᱟᱛᱷᱟ ᱠᱚ ᱩᱫᱩᱜᱟ ᱾ ᱱᱚᱶᱟ ᱧᱮᱞ ᱚᱠᱛᱚ ᱯᱨᱚᱬᱟᱞᱤ ᱫᱚ ᱞᱚᱪᱚᱠ ᱠᱟᱱᱟ ᱟᱨ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱯᱷᱚᱨᱢᱮᱴ ᱨᱮ ᱢᱤᱫᱴᱮᱱ ᱛᱮ ᱞᱟᱹᱜᱩ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱾ ᱟᱭᱢᱟ ᱦᱩᱥᱤᱭᱟᱨ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱮᱱ ᱡᱤᱱᱤᱥ, ᱴᱮᱠᱥᱪᱚᱨ, ᱯᱷᱚᱭᱤᱞ ᱰᱤᱴᱮᱞ, ᱟᱨ ᱩᱛᱯᱟᱫᱚᱱ ᱠᱚᱭᱫᱟ ᱠᱚ ᱫᱚ ᱢᱤᱫ ᱡᱟᱹᱛᱤᱭᱟᱹᱨ ᱯᱨᱤᱢᱤᱭᱟᱢ ᱧᱮᱞᱚᱜ ᱮᱢ ᱮᱫᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱨᱤᱴᱮᱞ ᱟᱨ ᱫᱟᱱ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱞᱟᱹᱠᱛᱤᱭᱟᱜ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Melodi Chocolate ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Melodi Chocolate ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Melodi visual identity celebrates the artistry of chocolate with a refined yet inviting aesthetic. The design bridges heritage and modern indulgence, inspired by the roots of the brand dating back to 1957, while embracing a contemporary cafe culture. The graceful arch of the logo and warm, burnt tones evoke the sensory pleasure of rich cocoa and freshly brewed coffee. The packaging transforms each product into a gift worthy treasure that invites customers to slow down, savor, and share.
- Dimensions & Packaging
- This design approach is applied across various sizes, forms, and materials, showcasing a strong structure of adaptability and scalability. From chocolate packaging to ice cream cups, coffee cups, plates, and napkins, each element is thoughtfully designed to work in harmony, creating a cohesive and immersive brand experience for the cafe.
- Tags
- Chocolate, Packaging, Cafe, Branding, Logo, Typography, Vintage, Gift Box,
- Production Technology
- This design combines classic elegance with modern branding techniques. The typography was carefully chosen to evoke a timeless, artisanal feel, balanced with clean, readable fonts. The packaging uses premium textured paper to enhance tactile quality, paired with a vibrant, embossed foil stamping for the logo and details, adding depth and luxury. The red ribbon creates a gift like experience, emphasizing craftsmanship and exclusivity. Production leveraged offset printing with spot varnish to highlight key elements.
- Design Challenge
- Internally, honoring the rich history of artisan confections while appealing to the cafe culture of today required deep cultural understanding. Designing for diverse sizes, forms, and materials is tough, demanding flawless integration across all touchpoints.
- Research
- We researched inspiring examples to understand how people emotionally connect with artisan confections. Through our observations with chocolate lovers, we explored the desire for warmth, craft, and passion in packaging. Results showed that customers value gift worthy details and the joy of unwrapping, encouraging slow, mindful enjoyment, like savoring moments from the past. These insights guided a design that fosters genuine engagement and nostalgia, strengthening brand experience.
- Inspiration
- The creative concept draws from the idea of chocolate as an art form, where craftsmanship and passion come together to create something timeless. Influenced by the European nostalgia of artisanal confectionery, the design reflects the ritual of enjoying little luxuries. It nods to vintage patisserie boxes and the warm hospitality of a neighborhood coffeehouse. The result is a brand experience that invites people not just to taste chocolate, but to immerse themselves in its story.
- Project Duration
- We started the brand concept and packaging work in February 2024, and within approximately 2 months, all printed materials were delivered ready for production. The production process took about 1.5 months. Paper choices, texture richness, foil details, and colors were finalized through test prints. Final touches were added to enhance the gift experience quality. The Melodi Chocolate Cafe launched in August 2024 in Etiler, Istanbul.
- Operation Flow
- Creating a design that works seamlessly across various sizes, forms, and materials is challenging because each item, chocolate packaging, ice cream cups, coffee cups, plates, and napkins, has unique production requirements and user interactions. Ensuring all elements align visually and functionally while maintaining adaptability and scalability demands careful coordination, material choices, and design precision.
- Team Members
- Ebru Sile Goksel
- Image Credits
- Photographer: Yonca Muslubaş
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
