Lei Wen ᱨᱮᱱᱟᱜ Cistanche Desertico ᱧᱩᱸᱛ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Cistanche Desertico ᱧᱩᱸᱛ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
Lei Wen ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Tocreate Brand
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#182731 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Cistanche Desertico ᱧᱩᱸᱛ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱤᱥᱴᱮᱱᱪᱮ ᱰᱮᱡᱚᱨᱴᱤᱠᱚ ᱫᱚ ᱥᱤᱥᱴᱮᱱᱪᱮ ᱰᱮᱡᱚᱨᱴᱤᱠᱚᱞᱟ ᱯᱮᱯᱴᱟᱭᱤᱰ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱫᱟᱨᱮ ᱨᱮᱭᱟᱜ ᱧᱩᱸᱛ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡ ᱫᱚ ᱢᱤᱫ ᱦᱩᱰᱤᱧ ᱵᱟᱠᱥᱚ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱷᱚᱞᱟ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱟᱞᱜᱟ ᱛᱮ ᱟᱴᱠᱟᱨᱚᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱛᱮᱭᱟᱨ ᱫᱚ ᱦᱟᱞᱠᱟ ᱟᱨ ᱢᱳᱰᱩᱞᱟᱨ ᱠᱟᱱᱟᱸ, ᱚᱱᱟ ᱛᱮ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱭᱟᱜ ᱧᱩᱸᱛ ᱫᱚ ᱢᱤᱫ ᱫᱷᱟᱣ ᱡᱷᱤᱡᱽ ᱠᱟᱛᱮ ᱚᱰᱚᱠ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱵᱟᱠᱥᱚ ᱫᱚ ᱯᱩᱸᱰ ᱠᱟᱨᱰᱵᱚᱨᱰ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱨᱮ ᱥᱚᱱᱟ ᱯᱷᱚᱭᱤᱞ ᱥᱴᱟᱢᱯᱤᱝ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱱᱤᱢᱟᱞ ᱟᱨ ᱯᱷᱚᱨᱢᱟᱞ ᱧᱮᱞ ᱛᱮᱭᱟᱨ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱟᱭᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱟᱹᱦᱤᱞ ᱞᱮᱠᱟᱱ ᱴᱚᱱᱤᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮᱭᱟᱜ ᱦᱟᱢᱟᱞ ᱧᱮᱞ ᱠᱷᱚᱱ ᱥᱟᱺᱜᱤᱧ ᱛᱟᱦᱮᱸᱱᱟ ᱟᱨ ᱡᱩᱣᱟᱹᱱ ᱚᱯᱷᱤᱥ ᱠᱟᱹᱢᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱫᱤᱱᱟᱹᱢ ᱦᱚᱲᱚᱜ ᱧᱮᱞᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Cistanche Desertico ᱧᱩᱸᱛ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Cistanche Desertico ᱧᱩᱸᱛ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 230*158*145毫米
- ᱴᱮᱜ ᱠᱚ
- Big health brands, plant-based beverages, packaging design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- White cardboard box with gold foil stamping.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.
2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."
3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.
4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging. - ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project will be launched in 2025 and enter the production and sales phase.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- donge ejiao
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- LEO
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
