Flavia Aroma ᱠᱟᱹᱢᱤ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱧᱩ ᱨᱮᱭᱟᱜ ᱥᱤᱥᱴᱮᱢ by Florian Seidl is a highly esteemed winner of the very prestigious 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱚᱲᱟᱜ ᱩᱯᱠᱟᱨᱚᱱ Competition Category.
ᱠᱟᱥᱟᱚᱲᱟᱜ ᱩᱯᱠᱟᱨᱚᱱ· 2026
Flavia Aroma ᱠᱟᱹᱢᱤ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱧᱩ ᱨᱮᱭᱟᱜ ᱥᱤᱥᱴᱮᱢ
Client: Lavazza North America Inc
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱚᱲᱟᱜ ᱩᱯᱠᱟᱨᱚᱱ Category
Verified Award Winner
Verify Award Status for #183420The Design
About Flavia Aroma ᱠᱟᱹᱢᱤ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱧᱩ ᱨᱮᱭᱟᱜ ᱥᱤᱥᱴᱮᱢ
ᱯᱷᱞᱟᱣᱤᱭᱟ ᱟᱨᱳᱢᱟ ᱨᱮᱭᱟᱜ ᱯᱟᱹᱨᱥᱟᱞ ᱮᱢᱟᱠᱟᱱᱟ, ᱱᱳᱨᱛ ᱟᱢᱮᱨᱤᱠᱟ ᱨᱮᱱᱟᱜ ᱠᱚᱯᱷᱤ ᱮᱢᱟᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱤᱠ ᱟᱨ ᱨᱟᱹᱲ ᱨᱮᱭᱟᱜ ᱩᱪ ᱠᱚᱴᱤ ᱨᱮᱭᱟᱜ ᱵᱨᱩᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱠᱚ ᱟᱨᱟᱢ ᱟᱨ ᱜᱩᱱ ᱵᱟᱨᱭᱟᱱ ᱮᱢᱟᱱ ᱠᱚᱣᱟᱜ ᱥᱟᱹᱨᱤ ᱛᱟᱦᱮᱸᱱᱟ ᱾ ᱱᱚᱶᱟ ᱟᱨᱳᱢᱟ ᱥᱟᱶ ᱠᱚᱯᱷᱤ ᱟᱨ ᱰᱷᱮᱨ ᱟᱨ ᱮᱴᱟᱜ ᱧᱩ ᱠᱚ ᱮᱢᱟ ᱠᱚᱣᱟ, ᱟᱨ ᱱᱚᱣᱟ ᱨᱮᱭᱟᱜ ᱦᱩᱰᱤᱧ ᱡᱟᱭᱜᱟ ᱱᱚᱶᱟ ᱠᱮ ᱦᱩᱰᱤᱧ ᱚᱯᱷᱤᱥ ᱟᱨ ᱚᱲᱟᱜ ᱚᱯᱷᱤᱥ ᱞᱟᱹᱜᱤᱫ ᱴᱷᱤᱠ ᱮᱢᱟ ᱠᱟᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱢᱮᱥᱤᱱ ᱨᱮ ᱢᱤᱫ ᱟᱞᱜ ᱵᱨᱩᱭᱤᱝ ᱥᱤᱥᱴᱮᱢ ᱢᱮᱱᱟᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱠᱨᱟᱥ-ᱠᱟᱱᱴᱟᱢᱤᱱᱮᱥᱚᱱ ᱵᱟᱝᱠᱟᱛᱮ ᱠᱟᱯ ᱨᱮ ᱵᱮᱥ ᱯᱷᱟᱞ ᱮᱢ ᱮᱢᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱯᱮᱴᱮᱱᱴ ᱮᱢᱟᱠᱟᱱ ᱯᱷᱨᱮᱥᱯᱮᱠ ᱥᱤᱥᱴᱮᱢ ᱟᱞᱜ ᱟᱞᱜ ᱵᱨᱟᱱᱰ ᱨᱮᱭᱟᱜ ᱧᱩ ᱠᱚ ᱰᱷᱮᱨ ᱟᱠᱟᱨ ᱨᱮ ᱮᱢᱟ ᱠᱚᱣᱟ ᱾ ᱟᱸᱡᱚᱢ ᱛᱮ ᱟᱹᱰᱤ ᱥᱚᱡᱷᱮ ᱟᱨ ᱵᱮᱯᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱥᱟᱹᱨᱤ ᱠᱟᱛᱮ ᱥᱚᱨᱴᱤᱯᱷᱟᱭᱮᱰ, ᱯᱷᱞᱟᱣᱤᱭᱟ ᱟᱨᱳᱢᱟ ᱡᱟᱦᱟᱸ ᱠᱟᱹᱢᱤ ᱡᱟᱭᱜᱟ ᱨᱮ ᱯᱨᱳᱯᱷᱮᱥᱚᱱᱟᱞ-ᱜᱩᱱ ᱨᱮᱭᱟᱜ ᱵᱟᱨᱭᱟᱱ ᱟᱜᱩ ᱮᱢᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Flavia Aroma ᱠᱟᱹᱢᱤ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱧᱩ ᱨᱮᱭᱟᱜ ᱥᱤᱥᱴᱮᱢ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Flavia Aroma ᱠᱟᱹᱢᱤ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱧᱩ ᱨᱮᱭᱟᱜ ᱥᱤᱥᱴᱮᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- At the heart of Flavia is the innovative freshpack technology which preserves the ingredients freshness while also acting as self contained brewing chamber. Every beverage is brewed directly from pack to cup. There is no cross contamination, and your tea never tastes like the coffee before it. This innovative technology is available in a compact, affordable brewer. Aroma delivers a superior variety of high quality beverages at a lower cost than other available options.
- Dimensions & Packaging
- Dimensions: 180mm / 345mm / 410mm
Weight: 2,4kg
Power 1440W, Voltage 120
It comes nicely boxed in a recycled cardboard box along with a quick start guide and a more detailed instruction booklet. - Tags
- Flavia, Lavazza, Lavazza Professional, workplace beverage system, drinks, coffee, espresso, cappuccino, tea, office spaces
- Production Technology
- main shell, cup rest: injection moulded plastic (ABS), finishing textured/glossy
water tank: injection moulded plastic (ABS), glossy
logo: pad printed
feet, UI: silicone rubber - Design Challenge
- The new Aroma brewer has just been launched and is the smallest member of the Flavia range. It is t an entry level product intended for small offices and priced competitively. But definitely not cheap. The design has a lot of personality and is well executed.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- The Aroma was thoughtfully designed with elegant details, a refined silhouette, and a small counter footprint to fit seamlessly into today's modern working spaces. The product is composed of two elegant, vertical volumes. The main body and the external, transparent water tank. It has a precise, but sensual form language with a glossy exterior shell and a textured main body. The product is available in black and grey, making sure it will blend effortlessly in different offices and workplaces.
- Project Duration
- The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.
- Operation Flow
- The product has been specifically designed for small offices & shared spaces and is certified for domestic and commercial use. The user interface is ergonomically angled and has a robust, tactile silicone pad with mechanical buttons. The small metal lever on top opens the pack insertion chamber in a smooth and immediate way while the cup rest can be adjusted easily for different drink sizes. Beverages are brewed directly from pack to cup without any cross contamination.
- Patents
- Design patent/registered design
Patented brewing technology (Fresh Pack) - Image Credits
- Lavazza North America Inc
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