Milk Easy Plus ᱫᱩᱫ ᱯᱷᱳᱨᱛᱷᱚᱨ by Florian Seidl is a highly esteemed winner of the very prestigious 2026 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱚᱲᱟᱜ ᱩᱯᱠᱟᱨᱚᱱ Competition Category.
ᱨᱩᱯᱟᱚᱲᱟᱜ ᱩᱯᱠᱟᱨᱚᱱ· 2026
Milk Easy Plus ᱫᱩᱫ ᱯᱷᱳᱨᱛᱷᱚᱨ
Client: Lavazza
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱚᱲᱟᱜ ᱩᱯᱠᱟᱨᱚᱱ Category
Verified Award Winner
Verify Award Status for #183429The Design
About Milk Easy Plus ᱫᱩᱫ ᱯᱷᱳᱨᱛᱷᱚᱨ
ᱢᱤᱞᱠ ᱤᱡᱤ ᱯᱞᱟᱥ ᱫᱚ ᱞᱟᱣᱟᱡᱟ ᱫᱟᱨᱟᱭᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱯᱤᱨᱤᱢᱤᱭᱟᱢ ᱯᱷᱳᱨᱛᱷᱚᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱳᱨᱟᱜ ᱨᱮ ᱥᱟᱨᱤ ᱤᱴᱟᱞᱤᱭᱟᱱ ᱠᱟᱯᱩᱪᱤᱱᱳ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱨᱮ ᱢᱤᱫ ᱦᱩᱰᱤᱧ, ᱠᱳᱱᱤᱠᱟᱞ ᱥᱟᱠᱟᱢ ᱟᱨ ᱴᱟᱵᱞᱤ ᱢᱮᱥᱤᱱ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱟᱱᱟ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱ ᱵᱮᱵᱷᱟᱨᱤᱭᱟ ᱥᱩᱦᱟᱣ ᱤᱱᱴᱟᱨᱯᱷᱮᱥ ᱢᱮᱱᱟᱜᱼᱟ। ᱱᱚᱶᱟ ᱫᱚ ᱨᱟᱹᱯᱩᱫ ᱟᱨ ᱨᱟᱲᱟ ᱵᱟᱨᱭᱟ ᱯᱷᱳᱨᱛᱷᱤᱝ ᱮᱢᱚᱜᱼᱟ, ᱱᱚᱶᱟ ᱨᱮ ᱢᱤᱫ ᱫᱷᱟᱸᱭ ᱫᱷᱟᱸᱭ ᱰᱷᱟᱠᱱᱟ ᱢᱮᱱᱟᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱯᱨᱚᱜᱨᱮᱥ ᱧᱮᱞ ᱟᱨ ᱨᱮᱥᱮᱫ ᱥᱟᱯᱷᱟ ᱥᱩᱜᱟᱲ ᱦᱩᱭᱩᱜ ᱟᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱫᱷᱟᱱ ᱫᱚ ᱟᱡᱟᱜ ᱟᱞᱜᱟ ᱪᱟᱞᱟᱣ, ᱟᱲᱟᱝ ᱰᱤᱡᱟᱭᱱ ᱟᱨ ᱯᱳᱥᱴ ᱠᱚᱱᱥᱩᱢᱟᱨ ᱨᱤᱥᱟᱭᱠᱚᱞ ᱯᱞᱟᱥᱴᱤᱠ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱢᱟᱲᱟᱝ ᱨᱮ ᱢᱮᱱᱟᱜᱼᱟ, ᱟᱨ ᱟᱭᱢᱟ ᱨᱮᱰᱷᱟ ᱯᱟᱦᱟᱴ ᱟᱨ ᱢᱟᱲᱟᱝ ᱜᱩᱱ ᱫᱚᱦᱚᱭᱮᱫ ᱟᱠᱟᱱᱟ।
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Milk Easy Plus ᱫᱩᱫ ᱯᱷᱳᱨᱛᱷᱚᱨ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Milk Easy Plus ᱫᱩᱫ ᱯᱷᱳᱨᱛᱷᱚᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This elegant frother was specifically designed to complete the Lavazza product range. It is both practical and simple to use. A few simple gestures to prepare a wide range of milk based beverages and it also works perfectly with plant based milk. With the touch of a button, you can switch between the different preparations. Hot milk, foamed milk, hot and cold cappuccino. The magnetic whisk is easy to remove and wash. The coated vessel can be rinsed and cleaned easily too.
- Dimensions & Packaging
- Dimensions: 110mm / 110mm / 210 mm
Weight: 1kg
Power 460W, Voltage 220-240, Frequency 50-60 Hz
Minimum milk capacity 90 ml, Maximum milk capacity 180 ml
Removable parts are dishwasher safe.
It comes nicely boxed in a recycled cardboard box along with a Quick Start Guide and a more detailed instruction booklet. - Tags
- Lavazza, coffee, espresso, cappuccino, latte, milk, frother, recycled plastic
- Production Technology
- main shell: injection moulded plastic (ABS)
coated milk container,
logo: pad printed
feet, UI, lid gasket: silicone rubber - Design Challenge
- Milk Easy Plus has just been launched and is replacing a very successful product. The biggest challenges were a tight development process and conflicting requirements with regards to the volume of the internal milk container and the overall diameter.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- The product was designed inhouse and is the second generation of the successful Milk Easy frother. The design of the compact, elegant shape is a natural evolution of Lavazzas form language and makes sure the product is in line with other important new products like the new Tabli product range. The Design is characterized by its classical appearance and simple operability.
- Project Duration
- The project was designed in Turin, Italy. The complete product development from initial concept to final product took about 18 months.
- Operation Flow
- Milk Easy Plus has a small footprint and will fit almost everywhere. The product is incredibly easy and intuitive to use. Just insert the magnetic whisk and add milk to the desired level. Place the frother on its base, close the transparent lid to avoid splashes. By pressing the button, you can switch between the different preparations. After a quick frothing cycle, the frother will beep twice and you can simply pour the frothed milk to enjoy a delicious cappuccino or latte. Enjoy!
- Patents
- Design patent/registered design
- Image Credits
- Lavazza
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