Arome Agency ᱨᱮᱱᱟᱜ Chips BCBG ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Chips BCBG ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
Arome Agency ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: BCBG - La Ducale
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#71297 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Chips BCBG ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
BCBG ᱫᱚ ᱒᱐᱐᱑ ᱥᱮᱨᱢᱟ ᱨᱮ ᱯᱷᱨᱟᱱᱥ ᱨᱮᱭᱟᱜ ᱠᱚᱧᱮ ᱴᱚᱴᱷᱟ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱠᱷᱨᱤᱥᱯ (ᱪᱤᱯᱥ) ᱨᱮᱭᱟᱜ ᱵᱨᱟᱸᱰ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱨᱟᱸᱰ ᱫᱚ ᱩᱥᱩᱞ ᱜᱩᱱᱟᱱ ᱛᱮᱭᱟᱨ ᱟᱨ ᱨᱮᱥᱤᱯᱤ ᱟᱨ ᱥᱣᱟᱫᱽ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱟᱝ ᱥᱤᱨᱡᱚᱱᱟᱛᱢᱚᱠ ᱛᱮ ᱮᱢᱚᱜ-ᱟ᱾ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱫᱚ ᱒᱐᱒᱐ ᱥᱮᱨᱢᱟ ᱨᱮ ᱱᱟᱶᱟ ᱠᱷᱨᱤᱥᱯ ᱨᱮᱸᱡᱽ ᱞᱟᱹᱜᱤᱫ ᱠᱮᱨᱮᱠᱴᱟᱨ ᱠᱚᱣᱟᱜ ᱱᱟᱶᱟ ᱥᱤᱨᱤᱡᱽ ᱠᱚ ᱛᱮᱭᱟᱨ ᱞᱮᱫᱟ᱾ ᱩᱱᱠᱩ ᱫᱚ ᱠᱷᱨᱤᱥᱯ/ᱠᱮᱨᱮᱠᱴᱟᱨ ᱨᱮᱭᱟᱜ ᱠᱚᱱᱥᱮᱯᱴ ᱪᱮᱛᱟᱱ ᱨᱮ ᱠᱟᱹᱢᱤ ᱠᱮᱫᱟ᱾ ᱱᱚᱶᱟ ᱱᱟᱶᱟ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱠᱷᱨᱤᱥᱯ ᱨᱮᱸᱡᱽ ᱠᱚ ᱢᱤᱫ ᱟᱥᱚᱞ ᱟᱨ ᱨᱚᱢᱚᱡᱽ ᱛᱮ ᱥᱚᱫᱚᱨᱚᱜ-ᱟ᱾ ᱠᱮᱨᱮᱠᱴᱟᱨ ᱠᱚ ᱫᱚ ᱩᱛᱯᱟᱫᱽ ᱞᱮᱠᱟ ᱜᱮ ᱱᱟᱯᱟᱭ ᱟᱨ ᱥᱩᱱᱩᱢ ᱢᱮᱱᱟᱜ ᱠᱚᱣᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Chips BCBG ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Chips BCBG ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
- ᱴᱮᱜ ᱠᱚ
- chips, design, packaging, minimal, food
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
- ᱯᱨᱮᱨᱚᱱᱟ
- Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Chips are made in the south of France with natural products. No coloring agents and preserving products.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- BCBG is a brand of La Ducale.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
