Appetisi Primary Function: ᱪᱤᱡ ᱯᱟᱠᱮᱡᱤᱝ by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Appetisi Primary Function: ᱪᱤᱡ ᱯᱟᱠᱮᱡᱤᱝ
Client: APPETISI by Granarolo
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
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About Appetisi Primary Function: ᱪᱤᱡ ᱯᱟᱠᱮᱡᱤᱝ
Book Text: Appetisi ge ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱯᱟᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱫᱟᱦᱟᱨ-ᱟᱠᱟᱱ ᱪᱤᱡ ᱨᱮᱱᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱴᱮᱦᱮᱱᱟᱭ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱡᱽ ᱨᱮ ᱪᱤᱡ ᱠᱤᱶᱩᱵᱽ, ᱠᱤᱛᱟᱹᱲ ᱪᱤᱡ ᱟᱨ ᱢᱚᱡᱟᱨᱮᱞᱟ ᱴᱩᱠᱨᱟᱜ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱡᱚᱛᱚ ᱯᱟᱠᱮᱡᱽ ᱯᱞᱟᱥᱴᱤᱠ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱢᱤᱫ ᱛᱟᱨᱮᱸᱭᱟᱜ ᱰᱷᱚᱲᱠᱟ ᱢᱮᱱᱟᱜ-ᱟ, ᱚᱠᱟ ᱛᱮ ᱴᱷᱮᱡᱟᱜ ᱪᱤᱡ ᱴᱚ ᱦᱟᱴᱤᱧ ᱦᱮᱡ ᱠᱟᱛᱮ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱾ ᱪᱷᱟᱯᱟ-ᱟᱠᱟᱱ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱡᱚᱛᱚ ᱯᱨᱚᱰᱚᱠᱴ ᱨᱮ ᱢᱤᱫ ᱚᱲᱟᱜ-ᱚᱲᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱮᱢᱚᱜ-ᱟ ᱟᱨ ᱵᱮᱥ ᱵᱟᱰᱟᱭ ᱠᱟᱛᱮ ᱩᱫᱩᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱟᱦᱟᱱ ᱪᱤᱡ ᱵᱮᱵᱷᱟᱨ ᱦᱚᱭᱚᱜ-ᱟ ᱾ Appetisi ᱧᱩᱛᱩᱢ ᱠᱚ ᱯᱮ ᱛᱮ ᱡᱟᱦᱟᱸ ᱵᱟᱵᱚᱛ ᱢᱤᱫᱚᱜ-ᱟᱛᱮ ᱢᱮᱱᱟᱜ-ᱟ: ᱡᱚᱢ ᱡᱚᱢ ᱢᱚᱱ, ᱦᱩᱰᱤᱧ ᱡᱚᱢᱟᱜ ᱟᱨ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱵᱮᱵᱷᱟᱨ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱪᱤᱡ ᱠᱚ ᱢᱤᱫ ᱞᱚᱠᱟᱛᱮ ᱢᱩᱪᱟᱹᱫ ᱟᱨ ᱥᱩᱵᱷᱟᱹ ᱨᱮᱦᱚᱸ ᱦᱟᱴᱤᱧ ᱞᱮᱠᱷᱟ ᱮᱢᱚᱜᱟ ᱾ ᱱᱚᱶᱟ ᱯᱟᱠᱮᱡᱽ ᱠᱚ ᱭᱩᱨᱚᱯ ᱨᱮᱱᱟᱜ ᱥᱩᱯᱟᱨᱢᱟᱨᱠᱮᱴ ᱠᱚ ᱨᱮ ᱵᱤᱠᱨᱭ ᱦᱚᱪᱚ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Appetisi Primary Function: ᱪᱤᱡ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Appetisi Primary Function: ᱪᱤᱡ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product. - Dimensions & Packaging
- Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm - Tags
- Cheese, personification of cheese, fun, shift, desecration of cheese
- Production Technology
- Plastic packaging with a transparent window to see the cheese.
- Design Challenge
- The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
- Research
- 1) brand platform
2) Naming
3) Logo
4) Packagings - Inspiration
- While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
- Project Duration
- The project started in July 2017 and ended in February 2018.
- Operation Flow
- This product is sold in supermarkets in Europe.
Fromage product in France. - Patents
- Copyrights belong to Fanny de Bray
- Team Members
- Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter) - Image Credits
- Illustration : Fanny de Bray
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