Moutai Group's - Taiyuan ZHI Yuanyi ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Moutai Group's - Taiyuan ZHI Yuanyi ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
by Li Zuo
Client: Wendao WD Creativity
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #86638The Design
About Moutai Group's - Taiyuan ZHI Yuanyi ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
ᱛᱟᱭᱩᱟᱱ ᱡᱷᱤ ᱭᱩᱟᱱᱭᱤ ᱫᱚ ᱢᱚᱩᱛᱟᱭ ᱜᱩᱴ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱛᱷᱤᱨ ᱢᱚᱩᱛᱟᱭ ᱛᱚᱨ ᱠᱷᱚᱱ ᱟᱡᱚᱢ ᱠᱟᱱᱟ ᱟᱨ ᱩᱱᱩᱫᱩᱜ ᱵᱚᱛᱚᱞ ᱠᱟᱹᱴᱩᱵᱽ ᱜᱮ ᱫᱚᱦᱚ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱟᱨᱟᱝᱟ ᱟᱨ ᱡᱚᱲᱟᱣ ᱠᱟᱱᱟ ᱾ ᱫᱟᱜ ᱫᱚ ᱢᱩᱞ ᱚᱲᱟᱜ ᱠᱟᱱᱟ, ᱚᱠᱟ ᱛᱮ ᱫᱟᱨᱩ ᱫᱚ ᱚᱠᱛᱚ ᱟᱛᱮᱫ ᱫᱟᱜ ᱞᱮᱠᱟᱛᱮ ᱵᱟᱱᱟᱨ ᱠᱟᱱᱟ ᱾ ᱩᱯᱨᱤ ᱨᱮ ᱫᱚ ᱯᱩᱨᱟᱹᱱ ᱟᱯᱷᱤᱥᱤᱭᱟᱞ ᱛᱩᱭᱟᱹᱨ ᱠᱷᱚᱱ ᱟᱜᱩ ᱠᱟᱱ ᱫᱟᱨᱭᱟ ᱫᱟᱜ ᱟᱨ ᱯᱟᱦᱟᱲ ᱮᱸᱜᱚᱞ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱱᱟ, ᱯᱩᱨᱟᱹᱱ ᱥᱩᱵᱷ ᱮᱸᱜᱚᱞ ᱥᱟᱶᱛᱮ ᱾ ᱞᱷᱟᱨ, ᱛᱮᱸᱜᱚ ᱫᱷᱤᱨᱤ ᱟᱨ ᱨᱤᱢᱤᱞ ᱫᱚ ᱨᱟᱹᱥᱠᱟᱹ ᱟᱨ ᱡᱤᱭᱚᱱ ᱡᱟᱹᱲᱤ ᱫᱚ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱚᱡᱟᱣ ᱫᱚ ᱠᱟᱺᱪ ᱵᱚᱛᱚᱞ ᱨᱮ ᱚᱲᱟᱜ ᱠᱟᱛᱮ ᱵᱮᱠ ᱟᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Moutai Group's - Taiyuan ZHI Yuanyi ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Moutai Group's - Taiyuan ZHI Yuanyi ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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