The Soul of Maotai Flavour Wu Primary Function: ᱟᱨᱟᱠ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
The Soul of Maotai Flavour Wu Primary Function: ᱟᱨᱟᱠ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
by Li Zuo
Client: Wendao WD Creativity
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
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About The Soul of Maotai Flavour Wu Primary Function: ᱟᱨᱟᱠ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
Book Text: ᱶᱩ ᱫᱚ ᱢᱤᱫ ᱩᱪ ᱫᱟᱨᱟ ᱢᱟᱣᱛᱟᱭ ᱥᱟᱣᱟᱫ ᱟᱨᱟᱠ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱫᱟᱜ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱴᱚᱯᱟ ᱞᱮᱠᱟ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱛᱮ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱱᱟᱜ ᱟᱨᱟᱠ ᱫᱚ ᱢᱤᱫ ᱥᱟᱯᱷᱟ ᱡᱟᱛ ᱠᱟᱱᱟ ᱢᱮᱱᱛᱮ ᱩᱫᱩᱜ ᱮᱫᱟ ᱾ ᱠᱟᱺᱪ ᱨᱮᱱᱟᱜ ᱪᱮᱛᱟᱱ ᱫᱚ ᱜᱞᱮᱡ ᱟᱠᱟᱱᱟ ᱟᱨ ᱞᱳᱜᱳ ᱫᱚ ᱥᱳᱱᱟ ᱛᱮ ᱢᱟᱸᱡᱷᱤ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱦᱨᱮᱱᱟᱜ ᱵᱟᱠᱥᱟ ᱫᱚ ᱫᱟᱜ ᱨᱮᱱᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱛᱮ ᱠᱷᱚᱫᱟᱭ ᱟᱠᱟᱱ ᱛᱤᱡᱩ ᱥᱟᱦᱴᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱫᱚ ᱵᱚᱛᱚᱞ ᱨᱮᱱᱟᱜ ᱨᱩᱯ ᱥᱟᱶ ᱢᱮᱞ ᱠᱷᱟᱛᱮᱫᱟ ᱟᱨ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱛᱮᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱚᱠᱛᱚ ᱫᱚ ᱥᱟᱦᱴᱟ ᱛᱮ ᱠᱷᱚᱫᱟᱭ ᱟᱠᱟᱱ ᱠᱟᱺᱪ ᱢᱳᱞᱰ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ ᱾ ᱯᱩᱨᱟᱹᱣ ᱥᱮᱴ ᱫᱚ ᱒᱖᱐ ᱢᱤᱢᱤ ᱚᱥᱟᱨ, ᱑᱔᱐ ᱢᱤᱢᱤ ᱢᱩᱴᱷᱟᱹᱬ ᱟᱨ ᱓᱐᱐ ᱢᱤᱢᱤ ᱩᱪᱟᱹᱬ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱤᱨᱤᱬᱤᱡ ᱠᱚᱠ ᱟᱨᱟᱠ ᱨᱮᱱᱟᱜ ᱜᱩᱬ ᱵᱩᱡᱷᱟᱹᱣ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱚᱜᱼᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
The Soul of Maotai Flavour Wu Primary Function: ᱟᱨᱟᱠ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ The Soul of Maotai Flavour Wu Primary Function: ᱟᱨᱟᱠ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
- Dimensions & Packaging
- 260 mm wide, 140 mm deep and 300 mm high
- Tags
- Maotai , Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Wood carved glass mold
- Research
- To study the water form deduced by wood and to develop water drop bottles by glass
- Inspiration
- The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape. - Project Duration
- The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
- Team Members
- Creative：lizuo Design：lizuo
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