Another Japan Yamagata ᱣᱮᱵᱥᱟᱭᱤᱴ by Tsutomu Tojo

Another Japan Yamagata ᱣᱮᱵᱥᱟᱭᱤᱴ by Tsutomu Tojo is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱣᱮᱵ Competition Category.

ᱠᱟᱥᱟᱣᱮᱵ· 2020

Another Japan Yamagata ᱣᱮᱵᱥᱟᱭᱤᱴ

by Tsutomu Tojo

Client: Takamiya Hotel Group

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱣᱮᱵ Category

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Colors

The Design

About Another Japan Yamagata ᱣᱮᱵᱥᱟᱭᱤᱴ

ᱥᱟᱱᱟᱢ ᱡᱟᱯᱟᱱᱤᱡ ᱡᱮᱱ ᱟᱹᱛᱢᱟ ᱟᱨ ᱱᱟᱶᱟ ᱚᱠᱛᱚ ᱨᱮᱱᱟᱜ ᱦᱚᱴᱮᱞ ᱠᱟᱹᱢᱤ ᱠᱚᱣᱟᱜ ᱧᱮᱞ ᱩᱫᱩᱜ᱾ ᱪᱤᱛᱟᱹᱨ ᱛᱮ ᱦᱚᱴᱮᱞ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱨᱮᱱᱟᱜ ᱟᱹᱠᱷᱨᱤᱧ ᱩᱫᱩᱜ ᱫᱚ ᱵᱤᱥᱛᱤ ᱵᱩᱡᱷᱟᱹᱣ ᱠᱟᱛᱮ ᱞᱟᱹᱭ ᱮᱢ ᱠᱷᱚᱱ ᱥᱚᱦᱚᱡ ᱜᱮᱭᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱮᱱ ᱢᱚᱱᱮ ᱥᱟᱶ ᱥᱩᱯᱩᱨ ᱜᱮᱭᱟ᱾ ᱱᱚᱶᱟ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱨᱮᱱᱟᱜ ᱡᱷᱚᱛᱚ ᱜᱮ ᱠᱷᱟᱹᱞᱤ ᱦᱚᱴᱮᱞ ᱨᱮᱱᱟᱜ ᱢᱚᱦᱚᱛ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱜᱮ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱡᱩᱫᱤ ᱟᱢ ᱱᱚᱶᱟ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱧᱮᱞᱟᱢ ᱠᱷᱟᱱ, ᱟᱢ ᱫᱚ ᱯᱟᱹᱛᱭᱟᱹᱣ ᱥᱟᱶᱛᱮ ᱭᱟᱢᱟᱜᱟᱛᱟ ᱧᱮᱞ ᱞᱟᱹᱜᱤᱫ ᱢᱚᱱᱮ ᱦᱩᱭᱩᱜᱼᱟᱢ᱾

The Recognition

About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Another Japan Yamagata ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Another Japan Yamagata ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A visual representation of traditional Japanese Zen spirit and modern hotel functions.
It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind.
Dimensions & Packaging: This website is a responsive website.Provide users with the best display according to the screen size.
Tags: website, hotel, web design, japan, onsen, ryokan, resort
Production Technology: No special techniques or methods were required.
Branding as usual, marketing, creating a story and visualizing.
They all contribute to the user.
We focused solely on telling users what they wanted to do.
Design Challenge: The difficult part of this project is that it supports 8 languages.
We surveyed users in each country and analyzed preferences in the greatest common divisor to reflect them in the design.
Research: We interviewed foreign tourists directly about content that is of interest as a travel destination.
Based on that, we designed the story and reflected it in the content and visuals.
Inspiration: As an inbound appeal, the survey results showed that it was difficult for the group alone to search.
Also, in the case of inbound, most repeaters who visit Japan more than once come to the region.
Therefore, for repeaters, the title of “Another Japan”, which I have never seen before, has been positioned as a site that introduces Yamagata Prefecture as a whole, and then guided to group accommodation facilities. It was.
Project Duration: The project started in December 2016 in Yamagata, Japan.
Operation Flow: With so many photos, visitors to this website feel like traveling around Yamagata, Japan. And actually wants to go to that place.
Team Members: Tsutomu Tojo
Image Credits: Image #1: Photographer Atsushi Okuyama, Takamiya, 2016.
Image #2: Photographer Atsushi Okuyama, Zao-spa, 2016.
Image #3: Photographer Atsushi Okuyama, zao, 2016.
Image #4: Photographer Atsushi Okuyama, Yamagata heritage, 2016.
Image #5: Photographer Atsushi Okuyama, Takamiya, 2016.