Mitu ᱫᱟ�docᱟ ᱠᱟᱹᱢᱤ: ᱫᱟᱛ ᱛᱮᱭᱟᱨ ᱚᱛᱚᱜᱟᱲ ᱯᱮᱴᱤ by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Mitu ᱫᱟ�docᱟ ᱠᱟᱹᱢᱤ: ᱫᱟᱛ ᱛᱮᱭᱟᱨ ᱚᱛᱚᱜᱟᱲ ᱯᱮᱴᱤ
by Xiaomi
Client: Xiaomi
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #98595The Design
About Mitu ᱫᱟ�docᱟ ᱠᱟᱹᱢᱤ: ᱫᱟᱛ ᱛᱮᱭᱟᱨ ᱚᱛᱚᱜᱟᱲ ᱯᱮᱴᱤ
Mitu do ᱜᱟᱴᱮ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱢᱤᱫ sonic ᱤᱞᱮᱠᱴᱨᱤᱠ ᱫᱟᱛ ᱛᱮᱭᱟᱨ ᱟᱠᱚᱨ ᱯᱮᱴᱤ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱴᱤ ᱠᱟᱜᱟᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱟᱨ ᱛᱤᱱᱟᱹᱜ ᱦᱚᱸ ᱯᱞᱟᱥᱴᱤᱠ ᱵᱟᱹᱱᱩᱜᱼᱟ ᱾ ᱠᱟᱴᱩᱱ ᱡᱤᱱᱤᱥ ᱠᱚ ᱟᱨ ᱜᱟᱴᱮ ᱠᱚᱶᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱯᱮᱴᱤ ᱨᱮᱭᱟᱜ ᱴᱷᱟᱶ ᱠᱚ ᱴᱷᱟᱶᱟᱜᱼᱟ, ᱮᱱᱟᱹᱜ ᱛᱮ ᱯᱮᱴᱤ ᱡᱷᱤᱡᱽ ᱟᱠᱚᱨ ᱫᱚ ᱪᱤᱛᱟᱹᱨ ᱯᱩᱛᱷᱤ ᱯᱟᱲᱦᱟᱶ ᱞᱮᱠᱟᱛᱮᱜ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱛᱟᱱ-ᱚᱰᱚᱠ ᱰᱨᱟᱣᱟᱨ ᱚᱰᱚᱠᱚᱜ ᱠᱷᱟᱱ ᱪᱤᱛᱟᱹᱨ ᱠᱚᱶᱟᱜ ᱢᱤᱫ ᱧᱩᱛᱩᱢ ᱩᱫᱩᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱟᱛ ᱜᱮᱨᱮᱡ ᱠᱷᱚᱱ ᱫᱟᱛ ᱨᱮᱭᱟᱜ ᱯᱞᱟᱠ ᱟᱨ ᱟᱤᱢᱟ ᱛᱮ ᱡᱷᱟᱞᱠᱟᱶ ᱫᱟᱛ ᱦᱟᱹᱵᱤᱡ ᱪᱟᱞᱟᱜᱼᱟ ᱡᱚᱠᱷᱚᱱ ᱯᱮᱴᱤ ᱡᱷᱤᱡᱽ ᱚᱰᱚᱜᱼᱟ ᱾ ᱡᱷᱤᱡᱽ ᱚᱰᱚᱠ ᱛᱟᱭᱚᱢ, ᱯᱮᱴᱤ ᱫᱚ ᱪᱤᱛᱟᱹᱨ ᱯᱩᱛᱷᱤ ᱟᱨ ᱵᱟᱝ ᱠᱷᱮᱞᱚᱱ ᱞᱮᱠᱟᱛᱮ ᱫᱚᱦᱚ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱴᱤ ᱫᱚ ᱫᱟᱛ ᱛᱮᱭᱟᱨ ᱟᱠᱚᱨ ᱨᱟᱠᱷᱟᱣ ᱟᱨ ᱜᱟᱴᱮ ᱠᱚ ᱫᱟᱛ ᱩᱡᱟᱹᱲ ᱨᱮ ᱨᱮᱥ ᱮᱢ ᱨᱮ ᱜᱚᱲᱚᱜᱼᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Mitu ᱫᱟ�docᱟ ᱠᱟᱹᱢᱤ: ᱫᱟᱛ ᱛᱮᱭᱟᱨ ᱚᱛᱚᱜᱟᱲ ᱯᱮᱴᱤ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mitu ᱫᱟ�docᱟ ᱠᱟᱹᱢᱤ: ᱫᱟᱛ ᱛᱮᱭᱟᱨ ᱚᱛᱚᱜᱟᱲ ᱯᱮᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. Packaging, as an inseparable part of the product, is characterized by cartoon elements and children illustrations. Thus, it is exactly the same as children are reading a picture book or playing a kid’s game while unpacking the product. The packaging turns itself into a game box, bringing children an eye-catching interactive experience and providing more fun and entertainment.
- Dimensions & Packaging
- This is a plastic-free box and is made of paper. Package size (L x W x H): 195x91.5x63mm.
- Tags
- Kids, Toothbrush, Technology, Blue, Electronic
- Production Technology
- The packaging is a plastic-free box and is made of paper.
- Design Challenge
- As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy that kids can play with even they finish unpacking. In this way, children can create interest in favoring this product, as well as brushing their teeth. As electronic product packaging, this box is plastic-free and is made only of paper.
- Research
- Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly. To prevent from hurting their delicate mouth, 3 modes are available for your kids based on their ages. The empowered motor helps kids thoroughly clean every corner of their mouth; however, reminders of brushing time and intensity are always with you. Amazingly, the brush can play a song during brushing. What’s more, kids can access to the vivid brushing details step by step, and get the virtual rewards from the app.
- Inspiration
- Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly.
- Project Duration
- December 2019 Beijing and finished in February in Beijing, China.
- Operation Flow
- The cartoon elements and children illustrations are applied as one of the packaging strategies to better communicate with kids, making the packaging vivid and enjoyable. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. It is a plastic-free box and is made of paper.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Illustrator: Yan Ni
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
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