Mi Watch Li Bai ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱥᱢᱟᱨᱴ ᱣᱟᱪ ᱯᱮᱠᱮᱡᱤᱝ by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Mi Watch Li Bai ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱥᱢᱟᱨᱴ ᱣᱟᱪ ᱯᱮᱠᱮᱡᱤᱝ
by Xiaomi
Client: Xiaomi
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #98596The Design
About Mi Watch Li Bai ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱥᱢᱟᱨᱴ ᱣᱟᱪ ᱯᱮᱠᱮᱡᱤᱝ
Mi Watch Li Bai ᱫᱚ ᱢᱤᱫ ᱥᱢᱟᱨᱴ ᱣᱟᱪ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱫᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱵᱟᱠᱥᱟ ᱫᱚ ᱠᱟᱹᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱶᱟ ᱛᱮ ᱠᱟᱹᱜᱚᱡ ᱯᱟᱞᱯ ᱴᱨᱮ ᱫᱚᱦᱚᱭᱮᱱᱟ, ᱚᱱᱟᱛᱮ ᱛᱮᱭ ᱡᱟᱦᱟᱱ ᱯᱞᱟᱥᱴᱤᱠ ᱵᱟᱭ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡ ᱨᱮᱭᱟᱜ ᱰᱟᱭᱟᱞ ᱡᱟᱭᱜᱟ ᱨᱮ ᱢᱤᱫ ᱛᱷᱨᱤ-ᱰᱤᱢᱮᱱᱥᱱᱟᱞ ᱦᱚᱞᱚᱜᱽᱨᱟᱢ ᱞᱟᱜᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱡᱚᱠᱷᱚᱱ ᱱᱚᱶᱟ ᱵᱟᱠᱥᱟ ᱫᱚ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱠᱚᱬᱮ ᱠᱷᱚᱱ ᱧᱮᱞᱚᱜᱼᱟ, ᱫᱟᱜ ᱨᱮᱭᱟᱜ ᱨᱤᱯᱚᱞ ᱠᱚ ᱨᱚᱲ ᱠᱟᱛᱮᱜ ᱧᱮᱞᱚᱜᱼᱟ ᱾ ᱮᱢᱵᱚᱥᱰ ᱪᱷᱟᱯᱟ ᱟᱨ ᱢᱤᱫ ᱵᱤᱥᱮᱥ ᱥᱤᱭᱟᱦᱤ ᱫᱚ ᱰᱟᱭᱟᱞ ᱟᱨ ᱥᱴᱨᱮᱯ ᱨᱮᱭᱟᱜ ᱧᱮᱞ ᱟᱨ ᱴᱮᱠᱥᱪᱟᱨ ᱫᱚ ᱫᱚᱦᱲᱟ ᱛᱮᱭᱟᱨᱚᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱣᱟᱪ ᱫᱚ ᱴᱨᱮ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱩᱥᱩᱞ ᱠᱟᱛᱟ ᱨᱮ ᱫᱚᱦᱚᱭᱮᱱᱟ, ᱜᱟᱰᱟ ᱡᱟᱭᱜᱟ ᱨᱮ ᱵᱟᱝ, ᱚᱱᱟᱛᱮ ᱣᱟᱪ ᱫᱚ ᱩᱴᱩᱭ ᱛᱮ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ 295 ᱜᱩᱱ 79 ᱜᱩᱱ 49 ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Mi Watch Li Bai ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱥᱢᱟᱨᱴ ᱣᱟᱪ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mi Watch Li Bai ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱥᱢᱟᱨᱴ ᱣᱟᱪ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
- Dimensions & Packaging
- It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
- Tags
- Smart watch, packaging, 3D hologram, black, technology
- Production Technology
- The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
- Design Challenge
- The packaging design of Mi Watch stands out its characteristics of high technology.
- Research
- Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
- Inspiration
- Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
- Project Duration
- December 2019 in Beijing and finished in February in Beijing, China.
- Operation Flow
- The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
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