Mixed Reality ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱦᱚᱞᱚᱜᱽᱨᱟᱯᱷᱤᱠ ᱤᱱᱥᱴᱟᱞᱮᱥᱚᱱ by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱩᱛᱥᱟᱵ Competition Category.
ᱨᱩᱯᱟᱩᱛᱥᱟᱵ· 2020
Mixed Reality ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱦᱚᱞᱚᱜᱽᱨᱟᱯᱷᱤᱠ ᱤᱱᱥᱴᱟᱞᱮᱥᱚᱱ
Client: Economiton
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱩᱛᱥᱟᱵ Category
Verified Award Winner
Verify Award Status for #99442The Design
About Mixed Reality ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱦᱚᱞᱚᱜᱽᱨᱟᱯᱷᱤᱠ ᱤᱱᱥᱴᱟᱞᱮᱥᱚᱱ
ᱢᱮᱥᱷᱰ ᱨᱤᱭᱮᱞᱤᱴᱤ ᱫᱚ ᱢᱳᱥᱠᱳ ᱥᱚᱦᱚᱨ ᱨᱮᱭᱟᱜ ᱚᱨᱡᱟ ᱨᱮᱭᱟᱜ ᱨᱮᱱᱤᱛᱤ ᱵᱟᱵᱚᱛ ᱢᱤᱫ ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱴᱷᱟᱶ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱤᱱᱴᱨᱟᱠᱴᱤᱵᱷ ᱦᱚᱞᱚᱜᱽᱨᱟᱯᱷᱤᱠ ᱤᱱᱥᱴᱟᱞᱮᱥᱚᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱤᱱᱥᱴᱟᱞᱮᱥᱚᱱ ᱫᱚ ᱯᱮᱯᱟᱨ ᱨᱮᱭᱟᱜ ᱠᱷᱟᱯᱨᱟ (Pepper's Ghost) ᱱᱤᱭᱟᱢ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱟᱹᱲᱛᱤ ᱯᱚᱨᱚᱛ ᱛᱮ ᱥᱟᱸᱜᱤᱧ ᱠᱟᱱᱟ᱾ ᱢᱤᱫ LED ᱵᱮᱠᱰᱨᱚᱯ ᱠᱟᱸᱴ, ᱯᱮᱭᱟ ᱴᱷᱟᱶ ᱯᱨᱚᱡᱮᱠᱴᱚᱨ ᱟᱨ ᱪᱷᱟᱛᱨᱮ ᱛᱚᱞᱟ ᱠᱟᱱ LED ᱪᱟᱞᱟᱠ ᱫᱚ ᱦᱚᱞᱚᱜᱽᱨᱟᱯᱷᱤᱠ ᱯᱷᱚᱭᱤᱞ, ᱟᱹᱨᱥᱤ ᱟᱨ ᱟᱲᱟᱝ ᱥᱟᱶ ᱢᱤᱫᱛᱟᱸᱜᱤ ᱠᱟᱹᱢᱤ ᱮᱫᱟ᱾ ᱮᱱᱤᱢᱮᱴᱮᱰ ᱪᱟᱞᱟᱠ ᱟᱨ ᱩᱢᱩᱞ ᱫᱚ ᱯᱨᱚᱡᱮᱠᱴ ᱠᱟᱱ ᱡᱤᱱᱤᱥ ᱠᱳ ᱢᱤᱫ ᱡᱚᱨᱟᱶ ᱩᱯᱩᱥᱛᱤ ᱨᱮᱭᱟᱜ ᱠᱟᱛᱷᱟ ᱮᱢᱟ ᱮᱫᱟ᱾ ᱦᱤᱨᱤᱧ ᱦᱚᱲ ᱠᱚ ᱴᱟᱪ ᱥᱠᱨᱤᱱ ᱨᱮ ᱢᱤᱫ ᱴᱳᱯᱤᱠ ᱵᱟᱪᱷᱟᱣ ᱠᱚᱣᱟ ᱟᱨ ᱦᱚᱭ ᱨᱮ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱜᱨᱟᱯᱷ ᱠᱚ ᱟᱹᱠᱛᱩᱨ ᱚᱠᱛᱚ ᱟᱨ ᱢᱮᱴᱟᱣ ᱚᱠᱛᱚ ᱧᱮᱞ ᱠᱚᱣᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Mixed Reality ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱦᱚᱞᱚᱜᱽᱨᱟᱯᱷᱤᱠ ᱤᱱᱥᱴᱟᱞᱮᱥᱚᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mixed Reality ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱦᱚᱞᱚᱜᱽᱨᱟᱯᱷᱤᱠ ᱤᱱᱥᱴᱟᱞᱮᱥᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
- Dimensions & Packaging
- 18000 х 10000 х 4500
- Tags
- Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
- Production Technology
- We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
- Research
- We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
- Inspiration
- When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
- Project Duration
- The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
- Operation Flow
- Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.
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