Beyond the Blue ڪتاب by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in ڇپائي ۽ شايع ٿيل ميڊيا ڊيزائن Competition Category.

چانديڇپائي· 2020

Beyond the Blue ڪتاب

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award چاندي انعام Winner in ڇپائي Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue ڪتاب

Beyond the Blue سمنڊ سان لاڳاپيل ماحولياتي مسئلن بابت هڪ ڪتاب آهي. هر باب هڪ الڳ رنگ جي ٽڪري سان متعارف ڪرايو ويو آهي جيڪا سمنڊ جو مختلف روپ ڏيکاري ٿي. سائي ٽڪري هڪ صحتمند سامونڊي ٻيلي جي نمائندگي ڪري ٿي، جڏهن ته ڳاڙهي ٽڪري وهيل جي رت سان ڪاراٽيل سمنڊ ڏانهن اشارو ڪري ٿي. رنگ کي هر عمر جي پڙهندڙن لاءِ پيچيده ماحولياتي موضوعن کي سمجهائڻ لاءِ هڪ سادي ۽ عالمي طريقي طور استعمال ڪيو ويو آهي. ڪتاب جي ماپ 187 ملي ميٽر في 245 ملي ميٽر آهي ۽ ان ۾ 90 صفحا آهن. ڇپائي ۾ 100 گرام ميٽ ڪاغذ تي سويابين آئل مس استعمال ٿيندي آهي، ۽ ڌاڳي جي بندش گلو جي استعمال کي گهٽائي ٿي.

The Recognition

About the A' Design Award چاندي انعام

Beyond the Blue ڪتاب A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Beyond the Blue ڪتاب کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Beyond the Blue ڪتاب هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam