Meng Chih Chiang طرفان Pride Shrike ماسکوٽ ڊيزائن انتهائي معتبر 2021 A' Design Award برونز انعام جو فاتح آهي اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن مقابلي جي درجي ۾.
برونزاشتهاربازي· 2021
Pride Shrike ماسکوٽ ڊيزائن
Meng Chih Chiang طرفان
ڪلائنٽ: Pingtung County Government
اشتهاربازي درجي ۾ A' Design Award برونز انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #106074 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Pride Shrike ماسکوٽ ڊيزائن بابت
پرائيڊ شرائيڪ هڪ ماسکوٽ آهي جيڪو تائيوان جي پنگتونگ ۾ منعقد ٿيندڙ هڪ قومي هاءِ اسڪول ايٿليٽڪ ايونٽ لاءِ ٺاهيو ويو آهي. هي ماسکوٽ برائون شرائيڪ (Brown Shrike) تي ٻڌل آهي، جيڪو پنگتونگ ڪائونٽي جو سرڪاري پکي آهي، ۽ ان کي انهن ونڊر جي مورتين جي بدران چونڊيو ويو آهي جيڪي گھڻي عرصي کان هن شهر سان لاڳاپيل رهيون آهن. پکين جي ماهرن (Ornithologists) سان صلاح مشورو ڪيو ويو ته جيئن ڪارو اکين وارو ماسڪ، مٿين حصي جو ڳاڙهو رنگ ۽ پڇ جي اڇي ٽِپ صحيح نموني ڏيکاريا وڃن. ماسکوٽ کي گرافڪ ۽ ٽي ڊائيمينشنل (سه رخي) ٻنهي صورتن ۾ ٺاهيو ويو، ۽ ان کي وسيع پيماني تي استعمال ٿيندڙ هڪ ميسيجنگ ايپليڪيشن لاءِ متحرڪ اسٽيڪرز (animated stickers) ۾ به تبديل ڪيو ويو. مقصد آهي راندين ۽ ميزبان علائقي جي واکاڻ ۽ واڌاري کي وڌائڻ.
سڃاڻپ
A' Design Award برونز انعام بابت
Pride Shrike ماسکوٽ ڊيزائن A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Pride Shrike ماسکوٽ ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Pride Shrike ماسکوٽ ڊيزائن ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud.
- ماپ ۽ پيڪيجنگ
- The guidelines of animated stickers in LINE store:
1. Their dimensions must be within 320 x 270 px.
2. Playback time: Up to 4 seconds per sticker.
3. PNG frame limits per APNG: Between 5 and 20 frames.
4. The maximum file size for each image is 300 KB. - ٽيگ
- Mascot, Games, Pingtung, Taiwan, Line, Animated sticker, National High School Athletics, Shrike, Bird, Brown Shrike
- پيداواري ٽيڪنالاجي
- The mascot is drawn in both graphic and 3 dimensional way. For animated stickers, the team created animation in After Effect and generated the animated images with an APNG creation tool such as APNG Assembler.
- ڊزائين چيلينج
- Capturing the traits of brown shrike is the most challenging aspect. The team has worked closely with ornithologists to picture the brown shrike. The face is white with the typical black "bandit-mask" through the eyes. The upper part is reddish and the lower parts are yellowish belly withrufousflanks. The tail is redder and tipped in white.
- تحقيق
- Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products.
- الهام
- The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail.
- منصوبي جو عرصو
- The project started in April 2019 and finished in December 2019, and the mascot was released and exhibited in January 2020. National High School Athletic Games will be held from July 18 to July 23 in Pingtung, Taiwan. More than 12,000 athletes from other counties and cities will participate in the event.
- عمل جو فلو
- It's the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions:
1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race.
2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords. - ٽيم ميمبر
- Creative Director: Meng Chih Chiang
3d Artist: Alex Wu
Motion Designer: Amy Wen
Coordinator: Pei Rong Lu
Photography: James Lin, Pei Tzu Chen - تصوير ڪريڊٽ
- Image #1: Alex Wu
Image #2: Meng Chih Chiang
Image #3: Meng Chih Chiang
Image #4: Meng Chih Chiang
Image #5: James Lin, Pei Tzu Chen
Video Credits: Meng Chih Chiang
PDF: Meng Chih Chiang
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