$Refracting Reality ڪتاب جو ڊيزائن by Ching-Fa Lung$

Refracting Reality ڪتاب جو ڊيزائن by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in ڇپائي ۽ شايع ٿيل ميڊيا ڊيزائن Competition Category.

چانديڇپائي· 2021

Refracting Reality ڪتاب جو ڊيزائن

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award چاندي انعام Winner in ڇپائي Category

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The Design

About Refracting Reality ڪتاب جو ڊيزائن

Refracting Reality هڪ ڪتاب آهي جيڪو روشني ۽ انساني ادراڪ بابت آهي. هي ڪتاب روشنيءَ جي چئن خاصيتن جي جاچ ڪري ٿو: انعطاف (refraction)، عڪس (reflection)، ورهاست (diffraction) ۽ مداخلت (interference). اهي خاصيتون 368 صفحن ۾ ٽائيپوگرافي ۽ تصويرن ذريعي پيش ڪيون ويون آهن. روشنيءَ جي مختلف تاثرن کي سهارو ڏيڻ لاءِ ڪوٽيڊ ۽ اَن ڪوٽيڊ ڪاغذ چونڊيا ويا. هڪ ٺوس پرزم ڪتاب جي پٺيءَ ۾ رکيل آهي ۽ پڙهندڙ ان کي ڪڍي سگهي ٿو. پرزم سان، پڙهندڙ سڌي طرح روشنيءَ جي رويي کي ڏسي سگهن ٿا ۽ ڇپيل تصويرن سان تعامل ڪري سگهن ٿا.

The Recognition

About the A' Design Award چاندي انعام

Refracting Reality ڪتاب جو ڊيزائن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Refracting Reality ڪتاب جو ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Refracting Reality ڪتاب جو ڊيزائن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin