Joshua Grant Rayner طرفان Cap Pac ابتدائي ڪم: تقريبن جي واڌاري وارو پروڊڪٽ انتهائي معتبر 2021 A' Design Award چاندي انعام جو فاتح آهي اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن مقابلي جي درجي ۾.
چاندياشتهاربازي· 2021
Cap Pac ابتدائي ڪم: تقريبن جي واڌاري وارو پروڊڪٽ
Joshua Grant Rayner طرفان
ڪلائنٽ: Cassette Concepts limitied
اشتهاربازي درجي ۾ A' Design Award چاندي انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #117274 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Cap Pac ابتدائي ڪم: تقريبن جي واڌاري وارو پروڊڪٽ بابت
ڪيپ پيڪ هڪ واڌاري وارو پروڊڪٽ آهي جيڪو کليل هنڌن تي ٿيندڙ تقريبن ۾ استعمال لاءِ ٺاهيو ويو آهي. ڪيپ پيڪ ڪارڊ جي هڪ ئي شيٽ مان ٺهيل آهي ۽ ڪيترائي ڪارآمد شيون گڏ ڪري ٿو. ٻه سن وائيزر (اُس کان بچاءَ وارا) ڦاڙي سگهجن ٿا ۽ مٿي جي چوڌاري ٻڌي اکين کي پاڇو ڏيئي سگهجي ٿو. باقي بچيل پينل هڪ نشاني طور ڪم اچي ٿو جيڪو هر تقريب لاءِ چونڊيل نياپو کڻي سگهي ٿو. اهو ئي پينل ٻن مشروبن کي کڻڻ لاءِ به ڪم اچي ٿو. ريسائيڪل ٿيل يا تصديق ٿيل ڪارڊ استعمال ڪيو ويو آهي، سان گڏ بغير پاڻيءَ واري مس ۽ گهٽ توانائيءَ واري سُڪائڻ جي طريقي سان. مقصد اهو آهي ته واڌاري واري مواد مان پيدا ٿيندڙ ڪچري کي گهٽايو وڃي.
سڃاڻپ
A' Design Award چاندي انعام بابت
Cap Pac ابتدائي ڪم: تقريبن جي واڌاري وارو پروڊڪٽ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Cap Pac ابتدائي ڪم: تقريبن جي واڌاري وارو پروڊڪٽ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Cap Pac ابتدائي ڪم: تقريبن جي واڌاري وارو پروڊڪٽ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
- ماپ ۽ پيڪيجنگ
- Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm. - ٽيگ
- Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
- پيداواري ٽيڪنالاجي
- Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
- ڊزائين چيلينج
- While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
- تحقيق
- We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
- الهام
- After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
- منصوبي جو عرصو
- The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
- عمل جو فلو
- To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
- پيٽنٽ
- Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs - ٽيم ميمبر
- Joshua Grant Rayner
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